Business Communication: Theories, Barriers, and Strategies

Business
Communication

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
General theories of organisational communication.....................................................................3
Evaluate the barriers of communication.....................................................................................4
Outline government strategies to overcome barriers..................................................................5
CONCLUSION ...............................................................................................................................6
REFERNCES:..................................................................................................................................7
Books and Journals:....................................................................................................................7

INTRODUCTION
The term communication can be understood as an act of sending, receiving and sharing
information. In other words, it can be reading or listening, talking or writing. It is very important
in the communication to speak or write clearly, listen carefully and respect diverse opinions. The
Covid-19 pandemic has significantly impacted the way of individuals communicate with each
other. In order to limit the spread of virus, many precautionary measures has been introduced
which affect the way of communication such as handshakes or greetings (Kou, Chiang and
Chiang, 2018). Due to the situation, people are required to adopt salutations that avoid physical
contact such as “peace sign”, “namaste”, “hand on chest”. Additionally, social distancing or
personal spaces markedly enhanced, with telecommunication witnessing a immense a rise. Also,
many business conferences, meetings or educational activities shifted to virtual communication
via social apps such as Skype, Zoom and so on. The report includes various topics such as
theories of communication, evaluation of barriers and strategies.
TASK
General theories of organisational communication.
Organisational communication can be understood as the type and channels of
communication that happen within the organisation. It may include any corporations,
governmental bodies or non-profit companies. It is consist with both public facing
communication and communication within the organization. People who are trained in
organisational communication can work in employee training and management, human
resources, marketing, public relations, media management, public affairs and many more.
Theories of Organisational Communication:
Social Marketing Theory: This is a theory of communication which signifies on how
socially valuable message can be promoted. This is a theory commonly used by social and
welfare companies to aid promote and discourage several attitudes. According to the target
audience, the information is pass on. Once it is done then information is communication in an
accessible manner to the target audience (Thussu, 2018). It is helpful to understand the
psychological and societal factors work to manipulate them successfully in order to enhance how
effective mass media information are. This is also help to understand the barriers that hinder the
flow of communication as well as provide different ideas to overcome such barriers.