Business Communication: Theories, Barriers, and Strategies

This article discusses the importance of business communication in organizations and explores the general theories of organizational communication. It also evaluates the barriers faced by students in returning to college and outlines strategies to overcome them. The subject is Business Communication, and the course code and college/university are not mentioned.

Business
Communication

Abstract
It is abstracted that the communication plays a major role in sharing the information
within the organisation. To maintain the coordination between the employees and share the
business related thoughts, the business communication is required. There are general theories
based on business communication to carry out the process. With the reference of case study
provided, there are certain barriers which hinders the students to join the campus. To overcome
those barriers the strategies & methods are mentioned which can help the university and student
to rejoin the college.

Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................4
Discuss some general theories of organisational communication...............................................4
Evaluate the barriers of communications that made student unwilling for returning to their
college.........................................................................................................................................5
Outline the strategies in order to overcome these barriers..........................................................6
References........................................................................................................................................8

Introduction
Business communication is a tool used by enterprise and companies to verbalise or
transfer the information to people within the organisation or outside of the company. It is a
framework used to reduce the errors, misunderstanding and to enhance the working practices.
This also builds effective co-ordination between people(Chen, Davison and Ou,2020).The
sharing of business related task or engaging with enterprise's parties or people is termed as
business communication. It is a medium used to exchange the thoughts with masses and plays a
major role in enterprise for decision making and motivating employees by clarifying them about
their task. The communication can be in the written or oral form. This must be in a formal or
informal manner. The substance considers information, opinion, perceptions and symbols which
are conveyed either with or without aim(Qian and Pan,2019).
MAIN BODY
Discuss some general theories of organisational communication
There are various possibility of administration to explicate the procedure and as well as
behaviour structure in an organisation. There are three assorted types of organizational theory:
Classical Organization Theory, Neoclassical Organizational Theory, and Modern Organizational
Theory. The theories are explained below:
 Classical Theory:This is also known as traditional theory. The main focus of this belief
is on the organisation instead of the employees working there. Its principal aim is to
discover the errors and to furnish them once they have been committed. In this concept,
the enterprise is considered as machine and the employees are different elements of the
organisation. The different writers have different perspective regarding this theory some
of them have given importance to topmost level management and few at lower level of
organisation, due to which the theory is broadly categorised in two parts: Scientific
management and Administrative management.
The four key pillars of organisation theory:
Division of labour: This element states that the work is divided among the workers to
accomplish the goal with a perspective to acquire specialization and enhance the performance of
employees.

Structure: This element deals with the position. The position is allotted according to be specific
task and the authority is delegated for obtaining the aim.
Scalar and functional process: This activity renders a superior-subordinate relation in the
organization. It caters a marking of duties according to authority and responsibility.
span of control: It measures the figure of subordinate a manager can control effectively.
 Neoclassical theory: This theory has been discovered by Elton Mayo. The Hawthorne
experiment has made the basis of this theory. It is also known as behavioural theory of
organisation. This belief assists that the organisation is the mixture of formal and
informal form. The main focus of this concept is on employees and their behaviour in
organisation(Mayfield and Walker,2020). It is just a modified version of classical theory
therefore it lacks out the unified approach. The theory identify the importance of
physiological and social aspect of employees and their relation among the group of the
organisation.
 Modern theory: This concept considers the aggregate management evolution . It
includes the engaging of the employees within the organization as well as social
interaction between the associate of the system. This uses the both quantitative and
behavioural sciences as a basis for enhancement. The managers adopt this theory for
businesses decision-making with considering the satisfaction of their employees. This
theory is classified in two types- system theory and contingency theory
System Theory - In this theory the organisation is considered as system. A system is a complex
combination which assures the effective working of the system as a whole. The various sections
are called sub system which are interconnected. The two types of systems are: open system- the
organisation is an open system because it engage with the surroundings whereas, closed system
does not have interaction with environment(Pitelis, 2022).
Contingency Theory – This theory depend on the situations and circumstances. It is an updated
version of the system theory. This theory has no specific plan of action appropriate for all
situation.

Evaluate the barriers of communications that made student unwilling for returning to their
college.
when the individual does not communicate effectively then they create the risk for
themselves by not getting the correct information. There are various barriers which is leading to
lack the effective communication a these are faced by the student are given below:
 Inability to listen others: When the people are not listening any of the employees then
they cannot be engage with the person. It is vital to have the active listening so that right
information can be send to the concern person and make them understand. When the
individual does not understand or get the correct information that is leading to get the
wrong action by the individual.
 Emotional barriers – some of the students are anxious about starting the higher
education by going to the campus as they have fear of failure. The students are nervous,
shy, anxious to go to the university(Palmer, 2022).Some of the students have young
children's so they don't want to leave their children at home.
 Physical barrier: Many students live abroad, far away from the universities so they don't
want to waste there time in travelling to the campus. By taking the online lectures they
can complete their education by sitting at their comfort zone.
 Resistance of change: students are nervous to come back to the universities as lot of the
time during the pandemic they stayed up at their home. So they are not ready to
undertake the new challenges and adapt the changes. They have a fear to come back into
high classes with different background of fellow mates of different ages. It hinder's the
education of the students and a barrier to come back to the campus.
 Financial obstacle: Due to pandemic the people are already facing financial issues which
hinders the study of students. The students don't want to spend their money on travelling
through train or buses as they are expensive in UK. The most of the students have young
children's, when they come to the university they keep their students at child care day
which is also expensive in UK. So, students are worried about the financial issues.
Outline the strategies in order to overcome these barriers.
There are some strategies and techniques to overcome the barriers, explained below:

 Strategy to overcome the listening barrier is to focus on the other persons and step out
of your own thoughts. Pay the full attention on the other persons words(Cass,Holt,
Falcone and et.al, 2022.). Engage yourself with the speaker by asking the question,
clearing the doubts so that no misunderstanding create. Understand what the speaker
wants to convey instead of reacting on their words.
 Strategy to overcome the change barrier is to make yourself flexible to easily adopt the
changes. The diversity brings innovation and modification. Be confident to undertake the
challenges. Express your own needs and opinion, have a effective communication with
your seniors or staff to be motivated and overcome this barrier.
 Strategy to overcome the financial barrier: The universities should provide the
conveyance opportunity to the students so that they can easily reach to the campus.
Students can find other alternative source to reach to the campus where they are not
charged high fare(Goering,Resnick, gault and et.al.,2022).The university has to provide
the child care facility also to overcome these barrier. The administration can provide
rewards, scholarship or concession in fees to financially help the students
 Strategy to overcome the physical barrier is to go out of your comfort zone and hard-
work leads to success therefore students should go to the campus to attend lectures.
Student should get admitted themselves in college hostel or search any accommodation
nearby the university to reside and go to the campus for learning.
 Strategy to overcome the emotional barrier is that the university should communicate
with the students and help them to overcome the fear of failures. The proper and efficient
communication with students, conducting various seminars through which students get
motivated and come to the university. The administration officials should provide a
facility of child care so the students can keep their little kids at the centre and can easily
attend the offline lectures(Jones and Hutcheson, 2021).

Recommendations
It is to be suggested that the university should provide a proper facility to the students.
The student's opinion must be considered through efficient communication and motivate them to
re-join the campus . An university should conduct various seminars, events, fair which encourage
the students to come back to the college. The bus facilities, child care day should be initiated to
overcomer all the barriers.
Conclusion
From the above report it is concluded that the communication is the efficient way to share
the thoughts with other people. Through business communication the business related
information is shared. Some of the general theories- classical theory, neo classical theory,
modern theory is also been discussed. The problems which hinders the students to rejoin the
campus is also mentioned. due to pandemic students are also habitual to sit and take lectures
from their comfort zone. some of the students are facing financial issues also whereas some of
them have little kids due to which they are not re-joining the college and demands for the online
classes. To overcome this all problems the strategies are mentioned- be attentive, confident,
motivated and utilise the facility which are provided by university and rejoin the campus.

References
Books and Journals
Cass, A.L., Holt, E.W., Murr, S., Falcone, K.A., Daniel, M. and Gilchrist, A.E., 2022. University
student perceptions of health and disease during remote learning in the COVID-19
pandemic. Journal of American College Health, pp.1-9
Chen, R.R., Davison, R.M. and Ou, C.X., 2020. A symbolic interactionism perspective of using
social media for personal and business communication. International Journal of
Information Management, 51, p.102022.
Goering, A.E., Resnick, C.E., Bradford, K.D. and Othus‐Gault, S.M., 2022. Diversity by design:
Broadening participation through inclusive teaching. New Directions for Community
Colleges, 2022(199), pp.77-91.
Jones, M.D., Hutcheson, S. and Camba, J.D., 2021. Past, present, and future barriers to digital
transformation in manufacturing: A review. Journal of Manufacturing Systems, 60,
pp.936-948.
Mayfield, M., Mayfield, J. and Walker, R., 2020. How We Selected the Theories. Fundamental
Theories of Business Communication, pp.11-21.
Palmer, A., 2022. PERCEIVED BARRIERS TO DEGREE COMPLETION AMONG
COMPLETE 2 COMPETE APPLICANTS.
Pitelis, C., 2022. A future for business education: why business as usual is bad business. In The
Value & Purpose of Management Education (pp. 174-181). Routledge.
Qian, D.D. and Pan, M., 2019. Politeness in business communication: Investigating English
modal sequences in Chinese learners’ letter writing. RELC Journal, 50(1), pp.20-36.