Effective Business Communication: Diagnostic Tools and Strategies

Running head: EFFECTIVE BUSINESS COMMUNICATION
Business Communication

EFFECTIVE BUSINESS COMMUNICATION 2
Table of Contents
Introduction......................................................................................................................................3
Using 5 diagnostic tools related to communication.........................................................................3
Self-Perceived Communication Competence Scale (SPCC).......................................................3
Personal Report of Intercultural Communication Apprehension (PRICA).................................4
Nonverbal Immediacy Scale Self Report (NIS-S).......................................................................4
Talkaholic Scale...........................................................................................................................5
Tolerance for Disagreement Scale (TFD)....................................................................................6
Tools findings..................................................................................................................................6
Two key communication issues.......................................................................................................7
Reflect on two recent professional interactions...............................................................................7
Literature review..............................................................................................................................8
Action plan.....................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................13
Appendix........................................................................................................................................17

EFFECTIVE BUSINESS COMMUNICATION 3
Introduction
This reflective report presents my communication skills by using five diagnostic techniques.
There are two kinds of communication issues that are addressed by using diagnostic techniques
such as lower tolerance level and public speaking anxiety (Austin and Pinkleton, 2015).
Moreover, this essay could also discuss the literature review section that supports to discuss
approaches of communication issues. This reflection report could support to present my
experience, knowledge towards the communication. It also discusses the tools, methods, and
approaches as it could be effective for communication skills improvement.
Using 5 diagnostic tools related to communication
I used five diagnostic tools for examining my communication skills and how I react to a different
condition of communication. These five tools are self-perceived communication competence
scale (SPCC), Personal report of intercultural communication apprehension, nonverbal
immediacy scale self-report, talkaholic scale, and tolerance for disagreement (Cardon and
Marshall, 2015). These are discussed as below:
Self-Perceived Communication Competence Scale (SPCC)
Self-Perceived Communication Competence Questionnaire (SPSS) is significant for examining
communication abilities of people. It could also be effective to identify how individual face
issues at the time of communicating with others. Moreover, it is also illustrated that self-
perceived ability scale could also be imperative for collecting the data towards communication
issues (Drucker, 2017). The self-report could be imperative to show the ability of an individual
with respect to the communication tools. By using this scale, an individual could be able to
determine their capability of communication to interact with one and more individuals.
Moreover, it is also evaluated that higher score of SPCC means the individual is capable to

EFFECTIVE BUSINESS COMMUNICATION 4
perform many activities such as meeting, public, and group communication. It is addressed that
higher score of SPCC shows the capability of an individual towards friends, family, and stranger
for effective communication. It could also be imperative for getting a valid and reliable result
with respect to making an effective relationship (Evans, Hearn, Uhlemann, and Ivey, 2017).
Personal Report of Intercultural Communication Apprehension (PRICA)
Personal report of intercultural communication apprehension support to examine how individuals
interact with others and their feelings at the time of communicating with the different
circumstance of communication. It could enable an individual to understand, which kind of
behavior could be more appropriate for behaving with others (Felicetti, Femminella, Reali, and
Liò, 2016). This method considers more than twenty-two statement that considers feelings about
the individual communication. In addition, it is also analyzed that the individual obtained score
among 24 to 120. It is also evaluated that when an individual obtained more than 120 and less
than 24 score means there is a major mistake in secure computing. But, at the same time, it is
also evaluated that if the obtained score comes amongst 83 to 120 as it could show appreciate
communication ability of an individual. It is also found that if obtained data is coming from
amongst 55 to 83 as it demonstrates communication apprehension. It can also be found that if an
individual gets score comes amongst 24 to 55 as it demonstrates the lower phase of
communication (Fleisher and Bensoussan, 2015).
Nonverbal Immediacy Scale Self Report (NIS-S)
Nonverbal Immediacy is used to evaluate favorable feelings of an individual about others. It is
also evaluated that this types of behavior were established by Albert Mehrabian in 1970s.
Moreover, it is also evaluated that individual is used 97% of communication in the non-verbal
(Gao, Cecati, and Ding, 2015). Furthermore, it is also examined that the nonverbal imminence