Strategies to Overcome Communication Barriers at BusinessUnited
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This report discusses the strategies implemented by BusinessUnited to overcome communication barriers during online classes. It also explores general theories of organizational communication.
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Abstract Communication refers to exchange of information between two or more parties. It make the flow of information within-in the structure of an institute. It offers effective working along with productivity but there are some barriers which exist in the environment of an institute which they are require to overcome. There are several model which explain show a effective communication flow and what to be done for that.
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 Discuss few general theories relating to organisational communication....................................1 Measure roadblocks of communication at BusinessUnited........................................................2 Outline company strategies to overcome these barriers..............................................................3 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................5
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INTRODUCTION Communication implies to acts which develop meaning between individuals and enterprises(Shelton, 2020). This may be done from symbols , signs along with semiotic-al meeting which are mutually understood by the both receiver as well as sender. Communication exchange information through speaking, writing, or by using some other medium. This report talks about BusinessUnited, which is in London and during the situation of loch-down they have introduced online classes so that they can deliver education to their students. In this report all the problems which are faced by the college during their online class sessions are discussed along with what strategies they have come out with so that they can overcome these barriers are also mention. Besides this, this report also throw light on the theories relating to organisational communication. MAIN BODY Discuss few general theories relating to organisational communication The general theories relating to organisational communication are mention underneath:- AIDA model:This model usually talk about four stages which are followed before taking and decision relating to purchasing(Cortez, Gilliland and Johnston, 2020). It generate attention, create interest, excite desires along with this goad action which are relating to purchase or not to purchase. BusinessUnited with the a9id of this model can create interest as well as they can engage them in their inline classes. These stages are explained underneath:Grab attention:In this stage attention of the clients will be grab and they can easily engage their targeted audience. In this clients become aware about the brand. In context to BusinessUnited, they can go for content marketing in which they can resolve the problems of their students.Create Interest:In this keeping a hold on customers will be done and this start after the attention stage. BusinessUnited, can utilise this stage in forming interest of their students by delivering effective solutions of their problems and this will create their interest.Excite desire:In this, desire are converted from “ I liked it to I want it”. BusinessUnited, in this reference can influence their students and generate their interest so that they are ready to study online without and disturbance. 1
Action:In this stage people understanding each and every aspect now they are ready to get it. BusinessUnited, in this context is ready to tech their students online as they all are ready for it. Berlos model of communication: In this model emotional aspect of the message are consider. For this model BusinessUnited needs to get source, effective message. good channel and students are require. All these are mentioned as under:-Source:It is concerned with the sender to whom thought originate(Brühl and Kury, 2019). In relation to BusinessUnited, the ides of online classes generated to them and for this they require good teachers who can communicate well, good attitude, cognition of their respective subjects along with this they require to have good system relating to social aspects.Message:In this the teachers of the college are know will be delivering their words from their thoughts. For this they need to have good content, good coding, structure, treatment and with elements like facial expression and so on.Channel:It will act as a medium between sender and receiver. In context to BusinessUnited, online medium that is internet will act as a channel for them. Receiver:In this receiver of the message try to understand the message and decode that message. In context to BusinessUnited, the students will be the receiver who will understand the message. Measure roadblocks of communication at BusinessUnited Thereare various roadblocks which communication face which affect the efficiency of communication and make it ineffective(Penttilä, 2020). In context to BusinessUnited, they also face such roadblocks which effect their efficiency and they are mention underneath:-Technical roadblocks– In context toBusinessUnited students, this barrier isone of the major drawback as due to poor connection ofWi-Fi they will miss out the lessons and this leads to lack of knowledge what is going own means that students often miss parts of thelessonanddonotknowwhatisgoingonintheirclass.Manyteacherof BusinessUnited do not have latest laptops and this delay the loading time period of pages which are new.Emotional roadblocks: These type of roadblocks occurs when individuals loose control on theiremotional intelligence. In the reference toBusinessUnited, there students get 2
bored as they listen to their teachers for long time period. They feel detached from their houses which make them feel demotivated as they are not able to do face to face interaction with their friends and teachers.Physical roadblocks:These barriers define the conditions which are environment as well as natural and they act as an roadblock for the receiver along with sender(Usman, 2019). During the online classes it become very difficult for the students ofBusinessUnited to sit in front laptop screen for long period of time which affect their eyes and they get headache.Noise roadblocks: It is one of the common roadblock which affect the communication. It creates disturbance which reduces or confuses the massage which destroy its clarity. With the constant interruption of students ofBusinessUnitedon Zoom classes make it difficult for others to concentratein online classes. This leads to wastage of time and everyone focus on unnecessary activities. Cultural barriers:Cultural roadblocks define the issues relating to cross culture. During this covid situation many students of BusinessUnited have came to college just before the lock-down and now they arealone which make they homesick and effect their morale. They also find it difficult to communicate with others due to different languages and culture. This create a wall between the students and because of their problem they cannot be given group assignments. Outline company strategies to overcome these barriers In order to overcome the roadblocks for the effective working it is very important for institutes to work in this regard as they may lead to lack of interact, knowledge, engagement and many other elements. The strategies whichBusinessUnited implement to overcome the above listed roadblocks are discussed below:-To overcome technical issues: During the period of lock-down students cannot go for their classes to college so it is very important for institute to form such polices which make the learning of their studentsvery smooth(Lockwood and Song., 2020). In this regard college has come out with their own app which offers videos of online classes and notes so that they can see and download all those lessons which they missed out.To defeat emotional roadblocks:In order to resolve this barriers of communication BusinessUnited teachers have come with an idea to do regular fun activities during their online classes which reduces the bore-dam of their students. These fun activities will 3
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motivate them to participate more in the online classes and their engagement in classes will reduces the problem of homesickness .To get over fromnoise roadblocks:To reduce this barriers BusinessUnited college has came with an idea of giving task to each and every student who will be present in their class whichwill lead to their engagement as well asthey will now not interrupt in between the online sessions. With the enforcement of this strategy they will got waste their time and this will also enhance the level of productivity of the students.To defeat cultural barriers:In order to solve this challenge BusinessUnited college have introducing introduction sessions before starting the online classes which helps students to get connect with each-other and becomes friends this some how overcome their problem of feeling home sick. This has break the hesitation of students and get a friendly environment in the online classes. To get over fromphysical roadblocks:In order defeat this barriersBusinessUnited college has started giving breaks between their classes through which students can relax and rejuvenate themselves(Woodside, 2020). This will also deliver relaxation to their eyes and they can connect gain with more enthusiasm.This strategy will somehow reduces the negative effect which online classes impact on their body. CONCLUSION From this report it can be concluded that communication palsy a vital role AS it promote corporation, coordination, smooth as well as effective working along with this it enhance the planning of the institutes as it generates continuous flow of information. In the difficult situation like lock-down it become very hard for people to communicate with each other and it give rise to problems relating totechnical roadblocks, emotional roadblocks, physical roadblocks, noise roadblocks along with cultural barriers. The institutes have framed effective strategieswhich will assist them to overcome this problem . REFERENCES Books and Journals 4
Shelton, C., 2020. Shifting out of neutral: Centering difference, bias, and social justice in a business writing course.Technical Communication Quarterly.29(1). pp.18-32. Cortez, R. M., Gilliland, D. I. and Johnston, W. J., 2020. Revisiting the theory of business-to- business advertising.Industrial Marketing Management.89. pp.642-656. Brühl, R. and Kury, M., 2019. Rhetorical tactics to influence responsibility judgments: Account giving in banks presidents’ letters during the financial market crisis.International Journal of Business Communication.56(3). pp.299-325. Penttilä, V., 2020. Aspirational talk in strategy texts: A longitudinal case study of strategic episodes in corporate social responsibility communication.Business & Society.59(1). pp.67-97. Usman,K.,2019.Impactoforganizationalculture,organizationalcommunicationand supervisor support on the job satisfaction of employees working in online IT based distance learning institutions of Pakistan.Open Praxis.11(2). pp.143-156. Lockwood, J. and Song, Y., 2020. Understanding Each Other: Strategies for Accommodation in a Virtual Business Team Project Based in China.International Journal of Business Communication.57(1). pp.113-144. Woodside,J.M.,2020.Ameta-analysisofAACSBprogramlearninggoals.Journalof Education for Business.95(7). pp.425-431. 5