Digital Marketing Portfolio for Backup North West

Digital Marketing
Portfolio – BackUp
North West

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
AIDA Model...............................................................................................................................3
Promotional Campaign of Backup North West..........................................................................4
New Digital Plan.........................................................................................................................5
Objectives of Campaign..............................................................................................................6
Evaluation of effectiveness of Campaign...................................................................................6
Importance of Digital Marketing................................................................................................6
Application of Digital Marketing................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business organizations need to promote their products and services in order to aware the
customers about the company's brand and to persuade them to purchase those products or
services. For this purpose, companies develop marketing mix strategies and use various
promotional channels to interact with the customers. Now, companies are avoiding the use of
traditional marketing and using the digital channels to promote their products. Digital marketing
is emerging day by day in current marketing world (Hepner, 2022). This report will cover the
tools of digital marketing used by Backup North West fro promotion purpose. It will also provide
a new communication plan using AIDA model. Further, the report will also cover the importance
of digital marketing tools and its application.
TASK
AIDA Model
This model is proved to be effective to be used in marketing and promotion. It states
different stages of purchasing of product by an individual. The main elements of AIDA model
are explained below :
 Attention : It is the first stage that includes attracting customers by demonstrating the
content in front of them. The content of company should be attentive enough to grab the
attention of customers. It helps in creating brand awareness and in interacting with the
customers.
 Interest : This stage put emphasis on holding the audience. It involves developing the
interests of audience about the products and services of company so as to develop their
interest in learning about the brand and benefits of the company's product or service
(Schmitt, Rossi and Bensoussan, 2022). For this, it is required to engage the customers
with effective content.
 Desire : In this stage, people develop their desire to purchase the product after being
attentive and developing their interest and trust for the brand. The efforts of the company
to interact with the customers via strong brand make the audience buy the product of
company.