Business Communications. Report.

Running Head: 2B
0
Business Communications
Report
(Student Details: )
4/17/2020

2B 1
Contents
Introduction................................................................................................................................2
Using Social Media in the workplace to communicate..............................................................2
Social Media uses, advantages and disadvantages.................................................................2
Conclusion..................................................................................................................................4
Recommendations......................................................................................................................4
References..................................................................................................................................5

2B 2
Introduction
The report is based on narrating on the ‘Report Outline and Resource Analysis’ done
in the previous assignment 2A. With the help of this report, all the useful resources which
have been analysed in the previous paper will be explained in detail. In doing so, the chosen
topic chosen social media communication will be discussed from all possible perspectives. In
this context, the report is going to demonstrate suitable research skills while critically
analysing the previously researched resources both in an academic and business context. In
addition to that, the discussion will evaluate the use as well as the importance of technology
while presenting business communication in this era. At the end of the report, a concise
summary will be included to conclude the main findings of this report.
Social Media for communication
As discussed above, the paper is going to extend the source analysis in order to
explain the chosen topic of social media as a key communication technology in the
workplace. While doing so, the key uses, merits, and de-merits are going to be discussed. It
has been found that identifying the factors important for the implementation of social-media
communication in the workplace is essential. Undoubtedly, new and efficient communication
technologies are important to be implemented in the modern business environment
worldwide (Walden, 2016).
Social Media uses, advantages and disadvantages
There are so many use cases of social-media communication in the workplace. Most
importantly, social-media always facilitates the sharing of ideas and innovative thoughts.
Such innovative thinking and ideas can further be used in favour of organization
development. In addition, the communication level improves while using social-media in the
workplace (Walden, 2016). There are some key uses of social media in modern workplaces,
as follows:
 Social media often allows contemporary employees to take a mental break which is
good and essential for mental health wellness.
 Social media is used to enable employees for making and supporting professional
connections

2B 3
 It has been observed that with the help of social media, employees can easily ask
queries and then resolved their work-related issues
 Social media is used to strengthen as well as build personal relations with their
colleagues and co-workers
 In addition, social-media is used to enhance information discovery as well as
information delivery within modern workplaces
 Besides, social media is used to improve employee retention as well as employee
recognition in the competitive edge (Walden, 2016).
 In this era, social media can be used to boost organizational productivity at large level
Now, the paper is going to talk about key advantages as well as disadvantages of
social-media in workplace communication can be explored below. The key disadvantages are
as follows:
 While using social media as a means of communication, an employee or individual
must be authentic as the stakeholders and consumers are always looking for a
congruent message and voice over social media communication which also builds
trust and faith.
 While using social media as a means of communication, an employee or a person
should be transparent. Thus, being suspicious and dishonest while communicating
about the products and services of an organization can be disadvantageous.
 It has been found that social media usage for communication within the workplace
often causes controversies when not being presented in an authentic, genuine and two-
way communication form.
 Social media in the workplace communication can also cause unproductivity, affected
performance, decreased face-to-face interaction, decreased emotional connection, and
sometimes less understanding and thoughtfulness among employees of an
organization.
In addition to that, the key advantages of using social media communication are
listed below:
 Provides better communication
 Provides real-time information to all
 Provides better information availability and efficient messaging

2B 4
 It allows employees, teams, and managers to foster improved collaboration,
contribution, conversation, connection, and community interaction.
Based on previous resource analysis, the four sources are being discussed here.
According to (Cleary, 2019), the impact of social-media is huge and considerable in the
context of the workplace. The source is taken from the website article and the author has
successfully discussed the key impacts of social media. As per the study, social media
communication impacts the European Company Lawyers Association. The article has
covered all possible views regarding social media use for employee productivity. The author
has highlighted the social media advantages and disadvantages as controversy, freedom of
speech, invasion of privacy, time theft, cyberbullying and defamation. In this way, with the
help of a recent case study of ECLA, the study has included both the aspects include merits
and drawbacks of social-media use as a communication technology in an organization
(Sydney Local Health District, 2018).
Furthermore, the article written by (Haddud et. al., 2016), has explored the connection
between employee engagement and social media usage with the help of an MNC in North
America. The paper has narrated how employees feel engaged and relieved from mental
stress in the workplace. In the end, the research within the article has found that internal
social-media use results in optimal employee engagement which is always beneficial for
improved organizational communication.
In addition to that, the article written by (Adzovie et. al., 2017) described the impact
of Facebook use in workplace while seeing its influence on employee productivity. In doing
so, the study has used a case study analysis of the University of Cape Coast Staff. It has been
found that the impact of Facebook use in the workplace is in favour of modern organizations
because Facebook has become an essential part of people's lives. However, the authors have
also found that social media should not be used within working hours as it may result in
counterproductive. Hence, by measuring its use and assessing social media abuse at the
workplace, organizations can convert this threat into a great way of increasing employee
productivity.
Lastly, the blog post written by (Griffin, 2017) has talked about how social media can
be harmful and beneficial for the workplace. The author of this paper has mentioned that
social media use can both hinder as well as help the workplace daily operations. In this
context, the study has highlighted that the way of using social media plays a key role in

2B 5
deciding whether it is beneficial or harmful for the image of employees and thereby
organization (Sydney Local Health District, 2018).
Conclusion
In whole, this business communication report has successfully talked about social-
media as a key communication media in the context of contemporary organizations. In
addition to that, social-media has been spread quickly and hence undergone massive changes
in the modern business environment. Modern researchers have found that in the workplace
communication, social media is almost unavoidable. Moreover, resource analysis has been
successfully used for completing the report on the topic of social media as the major
communication technology in the workplace. In whole, the wise use of social media always
gives favourable and better results in organizational communication worldwide.
Recommendations
In order to recommend and suggest a range of pf stakeholders in modern business
practices, some future recommendations are as follows:
 Today’s organizations should not police their employees while using social media
 The modern organizations should ensure that their employees are focused on their
performance, rather than watching their social media activities.
 The organizations must demonstrate as well as reinforce how social media can
progress employees and the whole workplace.
 The modern organizations should encourage employees to use social media
productively

2B 6
References
Adzovie, D. E., Nyieku, I. E., & Keku, J. A. (2017). Influence of Facebook usage on
employee productivity: A case of university of cape coast staff. African journal of
business management, 11(6), 110-116. DOI: 10.5897/AJBM2017.8265
Cleary, J. (2019, January 10). The impact of social media at the workplace. Retrieved April 2,
2020, from European Company Lawyers Association: https://inhouse-legal.eu/in-
house-managment/social-media-workplace/
Griffin, A. (2017, December 1). Social Media in the Workplace. . Retrieved April 2, 2020,
from HASTAC: https://www.hastac.org/blogs/alysongriffin14/2017/12/01/social-
media-workplace
Haddud, A., Dugger, J. C., & Gill, P. (2016). Exploring the impact of internal social media
usage on employee engagement. Journal of Social Media for Organizations, 3(1), 1-
23. https://doi.org/10.1016/j.pubrev.2020.101880
Sydney Local Health District. (2018, November 14). Royal Prince Alfred Hospital. Retrieved
April 2, 2020, from Sydney Local Health District:
https://www.slhd.nsw.gov.au/rpa/about_us.html#top
Walden, J. A. (2016). Integrating social media into the workplace: A study of shifting
technology use repertoires. Journal of Broadcasting & Electronic Media, 60(2), 347-
363. DOI: https://doi.org/10.1111/isj.12156