Assignment Advantages And Disadvantages in Business.

Running Head: BUSINESS COMMUNICATIONS
0
Business
Communications
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BUSINESS COMMUNICATIONS 1
Contents
Introduction................................................................................................................................2
Communication Technology and its uses..................................................................................2
Advantages and Disadvantages..................................................................................................3
Factors considered for implementation......................................................................................4
Recommendations......................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS COMMUNICATIONS 2
Introduction
In today’s time, the use of social media has been increased in the workplace helping
majorly with communication between the staff. Communication helps in maintaining
relationships, avoid conflicts, make it easy while making decisions and solve problems for
smooth working within an organisation. However, there are challenges as well to use social
media as a medium of communication because it requires understanding and knowledge of
using such sites as Facebook and Twitter with information of individuals as well (Leonardi &
Vaast, 2017). This report is going tell about the communication technology and its
importance of using it in the workplace through staff. The discussion is going to analyse
advantages and disadvantages of using social media as a communication technology. Further,
the factors are evaluated considered that are necessary in the workplace for implementing
them. Lastly, recommendations are provided to overcome the challenges at the time of
executing communication technologies for businesses.
Communication Technology and its uses
Social Media as a tool of communication technology such as LinkedIn, YouTube,
Facebook, Twitter and other social networking sites allows staff to interact and share through
an online source with others. It is a powerful tool with the strengths of quick extension and
distribution that helps in making the ability and content while leading to informal
conversations for the use in workplace (Osterrieder, 2013). Social Media is a technology that
helps in sharing information, ideas, and thoughts through virtual communities and networks
used for rapid electronic communication. In the workplace, employees engage with social
media for interacting as the purpose of doing business and attain an advantage to reach out.
Moreover, it is an indispensable tool for businesses used in companies as a platform to find
and engage with customers, doing promotion and advertising to drive sales, measuring
consumer trends, and offering customer support or service. According to Cao and others,
social media facilitates communication and knowledge while working in the workplace and
motivating employees for building trust and exchange of information to attain common
objective (Cao, Guo, Vogel, & Zhang, 2016).
Thus, social media facilitates communication and enhance interactions between the
staff, also helps in building relationships and understanding. The challenges faced while