Business Concept Document

Individual Concept Document
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Table of contents
Introduction......................................................................................................................................3
Original Business Concept..............................................................................................................4
Concept Improvement Reiteration.................................................................................................10
Reference List................................................................................................................................12
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Introduction
Establishing a new business is a task that requires great understanding of market variables as
well as consumer preferences. However, to initially set a business up, the most important aspect
is always the idea on which a business stands. This idea, based on its suitability, is either
applauded or restricted by the consumers. This study shall shed light on the many variables in a
business idea and try to find out feedback on that idea. After this, an improved plan shall be
proposed overcoming the found out weaknesses.
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Original Business Concept
“Aventură Tourism” shall be a Romanian tours and travel company with emphasis on the
mountains and other tour facilities related to it. Although the company shall look to attract
tourists from a domestic perspective, within 3 years, the company shall expand into the
neighbouring countries; within a span of 7 years, “Aventură Tourism” shall function on an
international basis.
The “key partners” as mentioned in the BMC, relate to the strategic relationships that the
company shall look to build initially. These relationships shall help the company initially to grow
in brand awareness as well as trust amongst the new consumers. For “Aventură Tourism”, the
key partners are local businesses, museums, parks as well as other public institutions.
“Key activities” are the immediate actions that the company shall carry out. Initially, the
company shall look to create strong bonds with local tour operators. Planning extensive tours
comes next. The company shall also look to promote eco-tourism from the very start.
“Value proposition” are the various processes that a company undertakes to satisfy the needs of a
customer. Initially, “Aventură Tourism” shall seek to offer special packages at heavy discounts
for people above the age of 55. Although aimed at attracting customers initially, “Aventură
Tourism” shall continue with this aspect forever. At the same time, the company will also look to
promote Romanian tourism through their efforts.
“Customer relationship” refers to the processes through which the consumer shall maintain
interactions with their consumers. Providing the tour operators and booking agencies with equity
shares, shall help the company get access to a good consumer base. At the same time, the
company will seek to provide personal tour guides so that their principles are visible through the
way they work.
“Channels” refer to the medium through which a service or product can be distributed (DaSilva
and Trkman, 2014). The company will promote its services through their mobile applications and
website. At the same time, local football grounds shall also be used as a channel of service
distribution.
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