Business Consultancy Project (Doc)
Added on 2020-10-23
21 Pages5497 Words348 Views
Business DevelopmentLeadership Management
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BUSINESSCONSULTANCYPROJECT(COURSEWORK 2)
EXECUTIVE SUMMARYThe report concise the business consultancy project. Approach to the management projectand data collection into accounts in corporate accountability defied clearly. Ethics andprofessionalism with business conclusion and recommendations emerge the possibilities toundertake projects perfectly. Case to organizational appropriate logical analysis for secondarydata contains the trends with problem identification. Business analysis with tools like SWOT andPESTEL analyzed with practical manner. Primary research method is used to collect the data ofTesco through its small information centers. Stakeholders’ issues and identifications related topossible approaches determined with appropriate models or theories including Cost BasedAnalysis, Business Case or SAF to assess the options. Stakeholder analysis and risk assessmentused as tools justify the approach taken in business. Timeline and action plans are created tomeet the objective of business.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1SITUATIONAL ANALYSIS..........................................................................................................1Internal Environment..................................................................................................................2SWOT.........................................................................................................................................2Value Chain Analysis..................................................................................................................3External Environment.................................................................................................................4PESTLE ......................................................................................................................................4Porter's Five Force Model:..........................................................................................................5PROBLEM IDENTIFICATION......................................................................................................6Problems in Internal Environment .............................................................................................6PROPOSED SOLUTIONS..............................................................................................................9PLAN OF ACTION.......................................................................................................................10Improving Relationships with Vendors & Customers to gain Competitive Advantage...........10Gantt Chart:...............................................................................................................................11..................................................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONTesco PLC is the largest retailer in the world by gross revenues. The company offers awide assortment of food and other items. The company aims to create shareholder value throughrigorous innovation activities undertaken on a continual basis. Also, Tesco is committed toserving its customers by offering them high quality products at highest affordable prices. Thisreport aims to identify key problem areas of Tesco taking into account corporate accountability,ethics and professionalism additional to other organisational constraints that are faced by theorganisation in the current scenario. This is achieved with the help of Situational Analysis,specifically, PESTLE, SWOT, Value Chain Analysis and Porter's Five Forces Models.Consequently, proposed solutions to the problems identified by the aforementioned analysis arerepresented in the form of Gantt Chart, Network Diagram, Resource Sheet, Resource Usage,Project Costs and Project Statistics Summary. All these graphical representations have beenexecuted using Microsoft Project Software and interpretations are made thereof to assistaccuracy of conclusions.SITUATIONAL ANALYSISAs the name suggests, situational analysis relates to the evaluation of situation eitherinternal or external to an organisation at given point of time. It is important business planningtool that helps in assuring the managers about the fact that the activities undertaken by them areeffective and current in relation to their internal as well as external business environment. Toderive problematical areas in Tesco, three situational analytical methodologies have been takeninto account viz. PESTLE, SWOT and Porter's Five Forces Model (Ayodele, Abdallah andIssaka, 2012). Additionally, primary research has been undertaken for Tesco Express EalingBroadway Branch located in Haven Green, London. This has been done with an aim tounderstand whether the results of situational analysis are in line with the overall perspectives thatTesco's customers, management and employees have towards it. In order to identify the critical problems of Tesco Express, a situational analysis ofsecondary data has been conducted. This data includes macro as well as micro-economic factorsaffecting the business operations. For this purpose, a detailed account of Situational Analysis forTesco's internal and external environment is given below:1
Internal EnvironmentTesco Express is a part of Tesco PLC that offers food products especially with a highmargin such as sweets, crisps, biscuits, fizzy drinks as well as processed foods. These are locatedin central locations of districts and small precincts including villages. For 2017-18, the numberof Express stores comes down to 1,749 in the UK itself. In 2010, the company was accused ofadopting price discrimination strategies that led to charging of higher prices in smaller retailstore than regular branches. However, in order to ascertain the detailed scenario of the businessoperations, SWOT as well as Value Chain Analysis have been undertaken (Bose, 2012). Thesehave been given below. They are as follows:SWOTSWOT AnalysisStrengths:Part of largest retailer in UK;Increased expansion of its ProductLines by adding 800 new offerings inthe recent years; Providing high quality retail shoppingexperience;Excellent customer service;Wide assortment of products tochoose from especially in fresh andhealthy food category; Affordable for any income classcustomer to buy for;Strong Brand Image.Weaknesses: Highly dependent on UK and EuropeMarkets for revenue generation;Limited range of stores located in smallcounties and districts;Weak inventory turnover;Involvement in scandals which haveaffected the Tesco's image; Weak Query Response and ResolutionSystem;Low Sales turnover due to remotenessof such shops;Prices are discriminated in comparisonto other branches due to stores' varyingoperational costs.Opportunities:Engage in Strategic Alliances withother brands and develop in theemerging markets;Taking advantage of Euro-Zone'sThreats:Increased competition between thelocal retailers and the Express stores. Higher interest rates prevalent in theUK;2
attractive investment incentives byintroducing retail environments;Diversification strategies to enterliberalized countries on foreigninvestment fronts such as India;Taking Advantage of EstablishedOnline Market of Tesco to expandcustomer base.Increasing Grocery inflation, globallyas well as domestically leading to pricewars as well as reduction in overallsales;Higher Labour Wages as well asoperational costs incurred that are notable to be recovered from sales madeby convenience shops;Rigid Company regulations also posethreat as it hinders the shops tocompete effectively with their localcounterparts.Value Chain AnalysisPrimary ActivitiesInbound logistics Tesco Express, similar to its parent business,harnesses the advantages of cost leadership.This is achieved through Tesco's stronginbound logistics framework that suppliesproducts to 7,817 stores globally.Operations management Effective use of IT and delivery systemsfacilitate Tesco Express' aim to bring freshfood at both home and work. The StoreFormats of this subsidiary helps in providingtop-up purchase facilities that are suitable forcustomers intending to make short shoppingtrips.Outbound logisticsStrategically situated in the busy city-centrelocalities, Tesco Express helps in conveyingfresh food deliveries to home as well as worklocated in the nearby districts and villages. is leader both in online and offline food3
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