Business Consultancy Project

The Business
Consultancy
Project

EXECUTIVE SUMMARY
For organisation to strategic expand and move into new marketplaces with the motive of
increasing customer base and improving the competitive advantage and competitiveness of the
operations market analysis is one of the most essential practice to be undertaken for the same.
The market analysis can help and assist the company and its top management for understanding
the external environment and internal factors effectively and make appropriate choices and adopt
the best options for expansion. The report below is a detailed business consultancy e assessment
where situation analysis is conducted in order to seek knowledge about the internal and external
environment of Premier in along with possible options are also analysed with the help of ansoff
matrix. The possible options which are more suitable and beneficial for premier Inn will be
selected and a detailed action plan is developed for premiere in according to the possible strategy
identified with the help of ansoff matrix. The detailed plan of action includes risk assessment
along with developing the operations into most profitable market segment by attaining a
competitive edge and becoming more profitable and stable.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................2
SITUATIONAL ANALYSIS AND PROBLEM IDENTIFICATION...........................................2
PESTEL analysis....................................................................................................................3
SWOT analysis.......................................................................................................................4
Porter’s five force analysis.....................................................................................................6
POSSIBILITIES (OPTIONS)..........................................................................................................7
Ansoff Matrix.........................................................................................................................7
DETAILED PLAN OF ACTION....................................................................................................8
Aim and Objective..................................................................................................................8
Risk assessment......................................................................................................................9
Action plan...........................................................................................................................10
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14
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INTRODUCTION
Business organisations are present in the marketplace dealing in different industries
according to their offerings their products and services. There are number of different industries
in which an organisation can operate with their potentials and resources available. A company
can be e off many different sizes and of various nature such as public or private and profit or
non- profit firms. All those organisations and businesses work with their specific motives and
goals in order to meet the needs and attend their objectives in the prescribed and determined time
frame. A business organisation always makes plans and considers there every step before
working and performing their operations. In order to do so they have to conduct various analysis
and thoroughly understand their markets in which they are dealing. The project is based on
Premier Inn which is a British hotel chain and one UK's largest hotel brand. Premier inn was
founded in 1985 by Whitbread which is its parent organisation. The hotels are headquartered in
Dunstable, UK and serves in markets like UAE, India, Germany, United kingdom and others.
The report covers different segments of a business consultancy which highlights situation
analysis and problem identification segment with the help of PESTLE, SWOT and Porter’s five
forces framework. Moving forward possible options is also evaluated with the help of ansoff
matrix which will enable Premier Inn to identify appropriate strategy and ways to deal with the
current problems identified in the previous section. Moreover, a detailed plan is developed risk
assessment and shareholder assessment is conducted for in in order to work in the appropriate
manners for reducing the risk and threats of the problems identified by the market analysis that
will also enable Premier Inn to make use of the resources in the most effective manner and
increase their productivity and profitability.
SITUATIONAL ANALYSIS AND PROBLEM IDENTIFICATION
Situational analysis refers to evaluation of internal and external factors which are present in
the business environment of an organisation. In other words situation analysis is basically
identifying potential factors and capabilities of company in order to make use of them enhance
the business. Situational analysis also conducted by organisation to understand the business
environment in cost possible manner for identifying problems which are faced by the entity and
which are going to be a potential obstacle in in way of organisation in future (Lycko and
Galanakis, 2019). Therefore it can be said that situational analysis helps do company to
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