Market Segmentation Analysis for Sight Services

Sight services is the organization which was found in the 1996 by the founder ..................
The main operation of the organization is located at Gateshead, South Tyne s de and
surrounding area. The main objective or the operation of the business is to provide the
services to the people who are suffering with the sight loss. This firm used to operate on the
voluntary basis as a result the mission of the company is not to earn the money but to earn
the happiness by giving people joy a life which other people take for granted. There are many
competitors like RLSB, Guide dog and Henshaw's which also offered the same services in
the market.

For offering the service of the company Sight services has decided the market
segment which will be targeted by the company to sell the product of the company in the
market. Market segmentation of the company highlights the following thing as follows:
Behavioural: Organization used to make sure that they can offer the quality life to the
patient who is suffering from the issue of the sight loss. At the same time also make sure that
the organization used to maintain the good relationship with the other organization in the
field it will help the company in getting the support at the tough time of the organizational
operation McAlexander, Koenig, & DuFault, (2016).
Demographic: On the basis of the demographic sight service never used to discriminate
between any age group. As organization used to treat the patient of all the age group who is
suffering from the issue of the sight loss.
Geographic: On the basis of the location organization used to serve in the region of
Gateshead, South Tyne s de people. Population of Gateshead, South Tyne s de is 200, 214
and used to see 6650 people who are suffering from the issue of the sight loss.
Psychographic: There are two basis on which sight service used to decide the market
segment in this category the first one is the customer, they try hard to provide the health and
well being services in the market Dolnicar, Grün & Leisch, (2018).. Also, helps the
government in promoting the awareness about the sight loss people.