Business Consultancy for Think Out of Character Organization

BM561 BUSINESS CONSULTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Summary......................................................................................................................................3
Background..................................................................................................................................3
Market Analysis...........................................................................................................................3
Target Audience...........................................................................................................................4
Economic and Social Factors.......................................................................................................5
Top three issues Faced by the Client...........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business consultancy provides expert advice to the business in order to deal with the external
and internal threats. It guide the company on various aspect of the business such as financial,
technological and marketing. Along with this, the present report is based on Thinking into
character organization that provide academically and professional service to their customer in
order to run their business. Moreover, the present study will discuss on the target market and
market analysis of the company so to find the problem faced by them. Lastly, it will throw light
on three current issues faced by the organization.
MAIN BODY
Summary
The study will depict about the business issues faced by the Think out of character as it is trying
to establish their business in the competitive market. Along with this, the organization is not able
to decide which strategy need to be adopted in order to increase their brand awareness to attract
large customer. In addition to this, company has decided to make use of digital campaign
strategy so that it can cover large area of market (Bencheva and Stoeva, 2018). Moreover, the
study will analyse market condition and targeted audience that organization should focus as it
will contribute in increasing sell of company. Furthermore, it will also depict about external and
internal factor that can affect the overall growth of firm.
Background
Rasika has an experienced in marketing and have joined group in May 2015. Along with this, it
has gain experience in strategic marketing efforts as well as branding and advertising. Moreover,
it has various qualification in education marketing industry both international and domestic
market. It can manage events, internal communication and many other programmes.
Market Analysis
It is a study of market that evaluate about the market demand for product and services by the
customer. Moreover, it analysis about the factors that influence about the demand for that
product and service. It generally includes price, location, economy activity and competition. It
helps the organization in understanding the market trend as well to identify about value and
volume of the market and customer buying pattern (Giudici, Milne and Vinogradov, 2020).