Business Consulting for Desklib: Building a Hospital and Introducing a Sports Business

This presentation explores business consulting for Desklib, focusing on building a hospital and introducing a sports business. It covers strategies for competitor analysis, segmentation, targeting, and positioning, as well as the skills and expertise needed for success. The presentation includes references and a conclusion.

Business Consulting

Table of Contents
 Introduction
 PART- A (Building new construction hospital)
 Business problem
 Competitor analysis
 Segmentation
 Targeting
 Positioning
 Skills, expertise and experience of a team
 PART- B (Introducing new sports business)
 Business problem
 Competitor analysis
 Segmentation
 Targeting
 Positioning

Introduction
Consulting is the act of providing solutions in context with any
issues which the individual is facing. In similar way, business
consulting is the framework to provide solution or an idea to a
given business in order to improve their performance. Every
business hires a consultant who can provide them the ways by
which they can meet their business objectives.

PART- A (Building new construction
hospital)
Business Problem-
 Construction of a hospital is not a easy task as with that it brings several other problems
and the main problem which has been faced by client is to bring funds for making
construction.
 The construction of hospitals requires adequate amount of funds and that covers all the
assets and machinery.
 In many cases it has been identified that the fixed budget goes over budget which creates
problem to the owners.

Competitor Analysis(Porter Five Forces)
 Threat of new entrants- The threat of new entrants in hospitals is
less because it needs huge amount of investment. Also, it takes
time to build the goodwill in healthcare business as people will
trust that which are providing quality in their medical facilities.
 Bargaining power of suppliers- The power of suppliers in
healthcare business is high because this sector is dependent upon
the instruments which will be provided by suppliers only. There
are also less number of suppliers the hospitals have less choice in
making the purchases.

Segmentation
 Segmentation is the process in which market gets
divided into different groups. These groups have the
similar type of characteristics which makes it easy for
the business to target the right group.
 Segmentation helps the hospital clients to get the
insight about the consumers because in the present
time people are becoming more aware about the plans
which are offered in this healthcare business.

Targeting
 Targeting is to make the selection of that group of
customers to whom they want to sell their products and to
whom the client have to focus on.
 In the hospitals business it is important that they are
providing their services to the right market and also to the
right people.
 Targeting plays a major role in this because all the business
operations are decided on that basis only.

Positioning
 Despite of different problems which the hospital
clients have to face it but with this if they have made
good strategies for making positioning in the market
then there are chances that they can gain the
goodwill.
 For the new establishments it is very important that
they make the positioning of their business in a great
way.
 This will be helpful for the client to differentiate
their hospital with that of others as they will bring
more people.

Skills, expertise and experience of the team
Skills-
 Team work- When any of the construction project has
to be made then at that time it is important to work as a
team. But it requires that the team-member is having that
skill to work in co-ordinated and co-operative way as the
task of working for a construction of hospital is a
difficult thing.
 Attention to detail- It is very important that the team
member are having the skill of making attention to not
only to big things but also to the small things.

Project B (Introducing new sports business)
Business Problem-
 For establishing a business of sports clothes there are several problems which the client
will have to face and that covers the increasing and changing demands of consumers.
 This is the main and the most problematic issue which has to be faced by the owners of
a business.
 As the fashion is rising and with that fashion only the demands of consumers are also
increasing.

Competitor Analysis (Porter Five Forces)
 Threat of new entrants- The threat of new business in the
apparel business is high as the cost of making investment
is not high. It is very easy for the small business to make
the entrance in a market as they can enter in small niche.
 Bargaining power of suppliers- The bargaining power of
the suppliers in this is high as they reduce the prices of the
raw material only to those companies which are taking it in
bulk. But usually the availability of suppliers is large as
buyers can make changes according to their preference.

Segmentation
 Segmentation is the process in which market is
divided into several parts to form a group and in that
group it covers all the people which are having
similar characteristics.
 For the client it will be important to make the
analysis as to whom they have to chose which means
there criteria of selecting the customers.

Targeting
 When the segmentation process is done by the
client the other process is to target the right
segment of customers.
 The reason for this is that in the segmentation
process the owner will identify the best group
with whom they have to target.
 It is important to reach to the customers at right
time and at right way which will can be done
with the help of targeting the customers in a right
way.

Positioning
 Positioning means to make the place of brand in the eyes
of customers which is the most important and useful one.
 As the competition is at larger scale so it is very
important to make the company products in a
differentiated manner.
 It can be the price by which they are positioning their
products in the market because consumers will make the
preference of that company only which are providing
them the products at an affordable and reasonable prices.

Skills, Expertise of the team
Skills-
 Communication skills- It is important that the team is
having good communication skills because with that only
they would be able to speak up their unique ideas. It is
important that every team member is having this skill as
without this it would be difficult for them to achieve the
objectives.
 Creativity- This is also the most important skills which
is required in a team as creativity will be the best
approach which will be useful to make the business
differentiated.

Conclusion
From the above report it can be concluded that it is important to have business consultant
because they help the business in growing and increasing their potential. They do not focus
on maintaining the business to be either small scale or medium scale business. They are
helpful to business in making improvements in their performance and to increase their
efficiency by providing them the best solution which will helpful in achieving their agenda.
Business appoints the consultant because they want to have full knowledge about any
specific market or either want to make some changes in the organisation.

References
 De Haan, E., Donner, C. and Swaan, N., 2018. The consulting process as drama:
learning from King Lear. Routledge.
 Ian, S., 2018. The Ultimate Route to Market: How Technology Professionals Can Work
Successfully with Global Systems Integrators, Outsourcers and Consulting Firms.
Routledge.
 Magalhaes, G. and Roseira, C., 2020. Open government data and the private sector: An
empirical view on business models and value creation. Government Information
Quarterly. 37(3). p.101248.
 Rengifurwarin, Z.A., Akib, H. and Salam, R., 2018. Snapshot of public service quality
in the center for integrated business service (CIBS), cooperative micro small and
medium enterprises (CMSME), Maluku Province, Indonesia. Journal of
Entrepreneurship Education. 21(3). pp.1-12.

Thank-You