Business Consulting for Fairfield School of Business - Desklib

This report provides expert advice to Fairfield School of Business on issues faced by them. It includes competitor analysis, segmentation, target audience, positioning, PEST analysis, and main issues faced by the company.

Table of Contents
 INTRODUCTION
 Project: FSB HR
 Overview of the problem
 Competitor’s Analysis
 Segmentation
 Target Audience
 Positioning
 PEST Analysis

Table of Contents
 Main Issues of the client
 Skills Expertise and Experience of the team
 CONCLUSION
 REFRENCES

Introduction
The process of consulting involves providing expert advice to individuals or
business firms in exchange for payment on specific topics. This report looks at the issues
faced by Fairfield School of Business and provide information about the main issues of the
client by conducting competitors' analysis, external environment analysis and as stupid
analysis.

Project: FSB HR
 Business Problem of client
 The client problem which is discussed in this report is the lack
of suitable employees at the Fairfield School of Business to
provide students quality education.
 Scarcity of highly skilled employees in the labor market
who are able to provide quality education two students along
with introduction of new competitors in the UK higher
education industry has increased difficulty for Fairfield School
of Business to recruit talented employees.

Competitor Analysis
 Porter’s five Forces Analysis
 The porters five forces analysis tool helps business
firms understand the level of profitability associated
with industry and improve decision making related
to level of competition in the industry.
 This analytical tool looks at five major forces which
shape the competitive landscape of a specific
industry.

Continue
 Threat of new entrants
 In this element of the tool, the focus is on potential
entrants which are not currently competing in the industry
but have the potential to do so if given a choice.
 The threat of new entrance in case of you can higher
education sector is low.
 The main entry barriers which keep this threat low our
government regulations which are needed to open
hydration institution and high cost associated with
developing and promoting agitation institution.

Continue
 Bargaining Power of Consumers
 Bargaining power of buyers focuses on the potential of buyers to bargain
down the prices charged by organizations in a specific industry to
increase the firms cost in the industry or by demanding better quality
and service of products.
 In case of the higher education industry the bargaining power of
consumers is high.
 The reason for this is availability of different alternatives such as online
education and presence of public as well as private competitors.

Segmentation
 STP Analysis
 This model includes 3 steps which are segmentation targeting and positioning.
 Segmentation
 The primary consumer segment for Fairfield business code is of international
students working to enroll in vocational classes in the UK.
 This consumer segment is identified on the basis of geographic segmentation
as it divides consumers on the basis of their location.
 The second consumer base for Fairfield Business School consists of students
who want to seek online education and enroll in distance learning courses.

Target Audience
 The most profitable consumer segment Fairfield Business School
is international students. This is because priority for this consumer
segment is to gain education from a UK based institution.
 The company has experience in providing multicultural
environment for international students.
 This would attract international students and the presence of
highly skilled staff and vocational courses will also influence
them in choosing respective company over other educational
institutions.

Positioning
 The positioning which needs to be adopted by Favorite
Business School involves promoting the educational
institution as a hub of multicultural education.
 The firm needs to promote inclusive environment in
different languages and recruit diverse working staff to
enhance multicultural image of the company.
 This will help the company connect with the target
consumer base of international students and enhance
profitability.

PEST Analysis
 Political Factors
 The main political factor affecting higher education institutions in
UK is Brexit.
 This is because, implementation of Brexit has introduced new
guidelines related to recruitment of EU employees in UK based
enterprises.
Positive Impact: Positive impact is that the labor scarcity of Labor in
UK and Fairfield Business School will be able to gain competitive
advantage from existing talented staff.
Negative Impact: The negative impact of this external factor is that it
will create difficulties in recruitment of staff.

Main Issues faced by the company
 Fairfield Business School faces the issue
of decreasing availability of high skilled labor in the
current labor market to offer vocational courses related
to financial accounting fields.
 The current labor scarcity uses that finding power of
suppliers which is advantages for Fairfield Business
School. The company needs to take good action to
handle this rising labor scarcity and ensure employment
of skilled faculty in every vocational course.

Conclusion
From the above presentation it is concluded that creating a presentation for
business consultancy on specific project involves conducting market research on the target
market, market segments and competitors. The identification of target audience and market
segments plays an important role in finding the solution for the business problems faced by
the clients. The competitors analysis helps understand the competitive landscape so that
long-term solution for the client can be determined. Porter’s five forces analysis is a useful
tool for conducting Porter’s five force analysis as it provides detailed information about the
level of competition faced by the client. PEST analysis helps understand external
environment and determine problems faced by the company.

References
 De Haan, E., Donner, C. and Swaan, N., 2018. The consulting process as drama:
learning from King Lear. Routledge.
 Ian, S., 2018. The Ultimate Route to Market: How Technology Professionals Can Work
Successfully with Global Systems Integrators, Outsourcers and Consulting Firms.
Routledge.
 Magalhaes, G. and Roseira, C., 2020. Open government data and the private sector: An
empirical view on business models and value creation. Government Information
Quarterly. 37(3). p.101248.

References
 Rengifurwarin, Z. A., Akib, H. and Salam, R., 2018. Snapshot of public service quality in the center for
integrated business service (CIBS), cooperative micro small and medium enterprises (CMSME), Maluku
Province, Indonesia. Journal of Entrepreneurship Education. 21(3). pp.1-12.
 Yang, S., Kher, R. and Lyons, T.S., 2018. Where do accelerators fit in the venture creation pipeline?
Different values brought by different types of accelerators. Entrepreneurship Research Journal. 8(4).
 Zhao, Y. and et. al., 2020, December. A method of abstracting short text for consulting clients. In 2020 5th
International Conference on Mechanical, Control and Computer Engineering (ICMCCE) (pp. 896-899).
IEEE.
Online
 What makes us Different, 2021. [Online] Available through https://fsb.ac.uk/what-makes-us-different