Global Forces and The Advertising Industry Report

RUNNING HEAD: GLOBAL FORCES AND THE ADVERTISING
INDUSTRY
GLOBAL FORCES AND THE ADVERTISING INDUSTRY
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GLOBAL FORCES AND THE ADVERTISING INDUSTRY1
Executive summary:
The advertising agency has the responsibility to promote the message of the client. Through
innovative and environment-friendly ads, advertising agencies influence the targeted
customers to buy the products of the client. The business growth of a company depends upon
the appropriate advertising and marketing. This paper will use Porter’s five forces to
understand the factors, which can create an impact on the advertising industry in the
advertising industry. The present trend in this industry and the impact of these factors will be
discussed in this paper.

GLOBAL FORCES AND THE ADVERTISING INDUSTRY2
Table of Contents
Introduction:...............................................................................................................................3
Five forces analysis:...................................................................................................................3
Threats of potential entrants:..................................................................................................3
Bargaining power of the suppliers:........................................................................................4
Bargaining power of the buyers:............................................................................................4
Threats of substitutes:............................................................................................................5
Rivalry by existing competitors:............................................................................................5
Changes in the industry:.............................................................................................................6
Conclusion:................................................................................................................................6
References:.................................................................................................................................8