Business Consulting Issues Faced by Fairfield School of Business and London School of Science and Technology

This report discusses the issues faced by Fairfield School of Business and London School of Science and Technology in their business consulting. It covers their target audience, competition, market, and three main issues faced by the clients.

BM561 Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of Client - 1.................................................................................................................3
Issues faced by Fairfield..............................................................................................................3
Target Audience...........................................................................................................................3
Competition.................................................................................................................................4
Market..........................................................................................................................................4
Overview of client - 2..................................................................................................................5
Issues faced by London school of science and technology.........................................................5
Target Audience...........................................................................................................................5
Competition.................................................................................................................................5
Market..........................................................................................................................................6
Three main issues faced by the clients........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A business consultation is an individual who provides the accurate suggestion and expertise
the decision for a particular business from which the company can be able to make a stable
growth. The business consulting has become the major and important factor to implement in the
organization for the betterment of the company and business occupation (Hussein, 2020). The
two firms named Fairfield school of business and London school of science and technology is
facing the issues from which they cannot be able to make a comfortable growth to their business.
In this report, will discuss about the business school issues and their different completive and
external factor which are creating a huddle for the school business.
MAIN BODY
Overview of Client - 1
Fairfield School of Business
The Fairfield school is providing the vocational courses to their students so that they can
be able to increase the knowledge of the people and can also enhance their growth in the
particular business. The school is located at the London, United Kingdom. Their main aim and
objective is to provide effective and beneficial courses to the students from which they can be
able to become a successful person and entrepreneur in their future life.
Issues faced by Fairfield
The school business is facing the issues as they wanted to provide the effective vocational
courses to the students but due to the rising of the competition in the market they are unable to
achieve the stable profitable success. The school business is required to focus on their strategies
and methods for providing and increasing the number of students in their school business from
which they can be able to obtain growth. Accordingly, it has become necessary to evaluate the
competition in the market and enhance the services and courses in the definite manner.
Target Audience
The
FSB believes in providing the effective educational courses to the students from which
they can be able to increase their knowledge and can get opportunities in the life (Flynn, and
Kowalkiewicz, 2018). The FSB focus on their target audience and wanted to give equal and
beneficial opportunities by providing the vocational course which will bring effective results to

an individual student. Keeping the target on the student’s education and their learning programs
will make the school to increase their number of students because of effective results the FSB
school’s students are getting. As the student’s strength increases the school also will get effective
profitability and can be able to grow and develop their school business in effective manner.
Competition
The FSB school is contributing their efforts to provide the effective vocational or business
courses to the students and people from which they can be able to increase their knowledge. In
this rapid growing world of technology and education there are many new entrants are taking
place in the market which is a huge competition of the FSB. It has become difficulty to deal with
the new entrants or competitive school business as the new entrant’s people have unique and new
ideologies to perform their business activities from which they can be able to attract maximum
number of students in their educational school.
The huge competition of the FSB is providence college as they are utilizing the number
of strategies and different method to approach the students in the definite number and creating a
huddle for the FSB (Nissen, and Dittler, 2019). The school has to focus on their strategies and
approaching methods so that they also can be able to influence more students in their education
firm and can be able to enhance their productivity and college performance.
Market
As it has been studied above that the Fairfield school is not able to attract the students in
their educational firm which is creating a huddle for them but now the school is able to attract the
consumers and students by modifying and approaching new strategies in the business. It has been
seen that for attracting nd reaching to the new students the school has started to utilise the
various digital channels from which now they are able to influence more educators. They can be
able to approach the market by keeping segmenting the students by geographically areas will
help them to influence more effectively.
As, the FSB started using the digital media it has been observed that these channels are
helping them to cover the entire market share and serving them in the effective manner. The
digitalization is the modern and new way for the marketing of the business occupation just as
FSB school has utilized (Klimin, Tikhonov and et.al., 2019). It is important and essential to
modify the strategies after the particular time period which will help the particular school
business and occupation to retain more people.

Overview of client - 2
London School of Science and Technology
The LSST wanted to expand their business so they started to provide the new courses to
their educational business which includes the business management, IT and computing, health
and social care. The school is located at the London, UK. The college have across 4000 students
and has four campuses in their academic sector. The school has aim that providing the different
courses to an individual student can be able to grow their career and can obtain the maximum
knowledge which will be beneficial for them in the professional life.
Issues faced by London school of science and technology
As, the school expanded their educational courses in different sectors now they also have
to recruit the people for educating the new courses to the students (Lee, and Cho, 2020). The
school HR is facing the problem to recruit the suitable employee or educator for their educational
business. The school wants a suitable and appropriate qualified staff for educating the students in
effective from which they can be able to develop their school name and fame in the definite
manner which will also result them to increase the number of students in their school.
Target Audience
The LSST is to provide new courses for the students from which they can be able to
improve the number of students in their education department. The LSST is a private college and
mainly target on the teenage student’s satisfaction which can be done by providing them
different courses from which they do not have to search for another institute for their interested
subjects (Yang, Liao, and et.al., 2019). They wanted to improve their students number of scale as
from which they can be able to obtain higher profitability and growth to the school business.
Their target is to provide the effective lectures to the students and beneficial program of different
courses which will help the students in their future career.
Competition
The LSST is one of the leading private education institute at the Unite Kingdom. Also,
they have a good experience in this particular market filed. The educational business is not so
much affecting from the new launching institutes and their rivalry competition but they are
getting difficulty in recruiting process of the suitable staff for their new courses. The another
school business has the effective HR management from which they are not having any issue

regarding to selecting and recruiting process but the LSST HR management is dealing with
obstacles at the time of recruitment from which they are getting huge competition in the
recruitment of the suitable staff. The LSST HR requires to improve their strategies from which
they can be able to recruit and hire the appropriate applicant for the school.
Market
According to the market view, it has been observed that the LSST business school needs to
focus on their HR strategies from which they can be able to recruit the people or staff in the
effective manner (Jacková, 2019). The issue has been raised that they are not able to find out the
appropriate staff and educator to teach the new courses adopted by the school so they are unable
to accelerate their business growth in the correct manner.
As, they are expanding their business by increasing the number of courses they are
required to develop new strategies by utilizing the different resources such as direct advertising,
employee referrals, recruitment agencies and social media platform. It has gone necessary for
finding out professionals and well educated people to educate the new courses to the students
from which an individual student can be able to obtain the good results from which it also
develop the number of students in their institute which definitely affects the school business in
the fruitful manner.
Three main issues faced by the clients
 New entrants creating a competition in the market
 Recruitment and selection process not able to done well-mannered
 Not able to recruit suitable staff for the business.
CONCLUSION
In this report, it has been concluded the two different business who is individually facing
with their issues and not able to perform well in the market field. It detailed two of the firms in a
well manner way from which an individual can understand the major issues the firm are dealing
with. The report has analysed the competition, target audience and external factor as market of
the two firm in an individual way from which it can be understood the major obstacles.

REFERENCES
Books and Journals
Flynn, M. and Kowalkiewicz, M., 2018. Opportunities and Risks of Digital Business Model
Innovation for Behemoths in Consulting. In Digital Transformation of the Consulting
Industry. (pp. 101-116). Springer, Cham.
Hussein, M.F.B.M., 2020. Appointment Consultation System. University Sultan Zainal
Abidin, 2010.
Jacková, A., 2019. THE IMPORTANCE OF ANALYSIS OF EXTERNAL BUSINESS
ENVIRONMENT FOR ITS EFFECTIVE MANAGEMENT. CER Comparative
European Research 2019.
Klimin, A.I., Tikhonov, D.V. and et.al., 2019, September. The differences of conversions in
working with target audience at different decision-making funnel levels. In International
Conference on Digital Technologies in Logistics and Infrastructure. (ICDTLI 2019) (pp.
131-135). Atlantis Press.
Lee, H. and Cho, C.H., 2020. Digital advertising: present and future prospects. International
Journal of Advertising. 39(3), pp.332-341.
Nissen, V. and Dittler, J., 2019. Measuring and Managing the Reputation of Business
Consultancies. In Advances in Consulting Research. (pp. 103-131). Springer, Cham.
Yang, D., Liao, X., and et.al., 2019. Modeling information diffusion with the external
environment in social networks. Journal of Internet Technology. 20(2), pp.369-377.