Business Consulting for LSST and FSB: Market Analysis and Top Issues

This report provides a market analysis and top issues for two clients, LSST and FSB, in the business consulting industry. It covers their target audience, competition, and external factors affecting their business.

BM561 BUSINESS
CONSULTING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Client 1 LSST..............................................................................................................................3
Client 2 FSB................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Business Consulting refer as the process in which the consultant provides the professional
advice to their client for smooth running of their business. Business consultant involves in the
planning to streamline their client’s business (Shaw, 2021). Bright consultancy firm, located in
Birmingham, UK, they provides better services to their clients to solve their problems, also helps
the businesses in transforming or help in increasing the ROI(return on investment). This report
covers the description about the LSST and FSB, which involves their problems and issues which
they are facing along with the several discussion over the Firm’s competitive market, their target
customer etc.
MAIN BODY
Client 1 LSST
LSST (London school of science and technology) are found as 1st client who is private
college and having a 4 different campus in their academic sector, offers the business and
management or IT, science subjects. They have around 4000 student who are enrolled in their
learning course. It is identified that they are expanding their business by introducing other
learning courses. Therefore they are facing issue in hiring new tutor for the new subjects.
Target audience: for the campus are found as student who coming to the college for involving
in the programs which they offer. As organisation is expanding their portfolio which means they
are required to target more customer not only from native country but also from international
countries. HR team is looking for the candidate which completely compliments their job profile.
Competition: Due to the new entrances in the market competition is slightly increases for the
LSST, but with their great experience in the market that allow them to effectively compete with
their rivalries (Wilson, Jones and Toms, 2021). They are considering as leading academic firm in

their market, but due to the poor HR strategies they are lacking in hiring the suitable applicant,
without this they will not be able to attract the customer towards their new course.
Market: It is analysed that market share of the LSST is maximum, because of their 4 branches
and they are performing well. They are also planning to increase the market share by diversifying
their services, for that reason they required a professional who can suitably handle their
diversified students.
PEST analysis:
It is the external analysis tool which needs to examine the macro factor impact over the
business. It involves the factors which are as follows:
Political factor: It refers as how government policies and standards involves in the economy,
which affect the business. Policies are tax, trade other tariffs etc. Therefore for the LSST and
their new market expansion they might have to face the impact of local government where they
are trying to expand. It is important to follow all the legal policies and standards in order to
prevent from any vulnerable consequences.
Economical: Economic factor involves the factors like interest, inflation, import export
exchange rate etc. It affects the financial capability of the business (Bagnoli Dal Mas and
Massaro, 2019). Therefore, LSST organisation can proceed to invest on their new subjects when
there is increase in demand also, when market is experiencing low interest rate.
Social: Social factor accounts the cultural aspect, demographic trends, and profession or
population growth factor. These are the main key to identify the consumer behaviour in the
market. It is required for the LSST to provide inclusive environment to their student, so that
different cultural student will also proceed to enrol in their courses.
Technological: This factor linked with the innovation and new emerging technology that
increase the productivity of business. For the LSST to attract the customer they will proceed to
provide the E learning experience to the student or to provide them tech environment in the
classroom. It will guide them to develop competitive advantage in their business or to maintain
their good position in the market.
Top three issues:
From the above client 1 situation analysis the issues are identified as-

Political interference: It is seen that in academic sector, government frequently changes the
policies, which might cause hindrance in LSST’s expansion; they are introducing the new subject
so that, Due to the changing policies in academics, it will impact their new business.
Competitive: It is seen that LSST have major impact in the market, but due to their Poor HR
team they may face the problem in competing the market, what if other firm have good HR
resources then in such it will be the big threat for the LSST (Sturdy, 2018).
Lack of professionalism in management team: It is analysed that, they are facing the problem in
skill of their HR employees, they are lacking in knowledge and skills because of this they are not
able to prepare the strategies for providing better workplace environment to the staff, if it remain
as usual then they will not be able to hire the candidates for their new course.
Client 2 FSB
Fairfield school of business (FSB), they are Independent private education organisation who
aims to deliver the better and diversified learning experiences to their students. They are
currently looking for the expansion but in this they are facing problem because of high
competitive environment in the market. Organisation mainly focus on the vocational based
education which also known as the career and technical study, which focus to help the learner in
preparing them for their bright career.
Target audience for FSB: Their target audience are the students who are not getting opportunity
for learning; therefore it is their main reason for introducing the vocational learning classes so
that every student will get the chance to grab the better opportunities. Right now they are
focusing to attract those students who prefer to go for regular classes (Barros and Rüling, 2019).
Competition for FSB: FSB is small firm; therefore there are more chances for them to face
extreme competition by big as well as from small size firms. LSST is also a threat for them
because of their good market share. They need to streamline their strategies in order to remain in
market.
Market of FSB: Firm usually uses the digital marketing for their marketing to attract the
customer for their business. digital platform help them to grow their revenues by increasing their
audience, as it give them good reach also with the help of modern tools they are able to promote
their services at good extent.
PEST analysis:

Political factor: Government policies and legislation which affects the business, for FSB they
have to follow all the laws and regulations as to timely pays the tax or tariffs so that they will not
face any problem.
Economical factor: Changing in economy as fluctuation in inflation or in interest rate can
adversely affect the business. Therefore, FSB are the small firm, they need to carefully invest in
the market, if any problem encountered then it will negatively impact their financial assets.
Social factor: Demographic trends or increasing population are the major social factor that
affects the business. For the FSB it is important for them to know the cultural belief of their
student so that they will provide them better learning space in which every student will treated
fairly.
Technological factor: Rise of globalisation is providing the opportunities for the firms, because
of this new technology are anticipating the market (Kjørstad and et.al 2018). For the FSB, they
are using the digital technologies, it is important for them to handle all Technical platforms
carefully otherwise they will have to pay the big price that will lead them to failure in business.
Top three issues:
From the above analysis of FSB’s situation they are facing problem in to compete in the
market with different firms in academic sector, top three problems are identified as follows:
Poor competitive strategy: It is seen as the biggest failure which can be seen for FSB, as they are
small firm which means they have to face intense competition with their rivalries, poor
implementation of the competitive strategies are the major concern for them.
Lack of market research: Due to the poor market research they are not able to prepare the
proper strategies for growing their business; therefore it increases the chances of their rivalries to
expand their business.
Digital platform planning: It is the anticipating technology which every business is adapting; it
is found in FSB case that they are using this platform for marketing but lack of information in
this will cause the bigger problem, what if they do not have the professional to take care of it, it
is important for them to think about alternatives too, to use direct or traditional marketing so that
they will be able to sustain in the market (Adesi, Owusu-Manu and Murphy, 2018).

CONCLUSION
It is illustrated from the above report that business consultant plays a crucial role in
enhancing the business productivity. They help the business in their complete transformation
which led them to achieve their goals. This report discussed the case scenario of two clients,
which highlight their main issues which they are facing. Report lays out the analysis of both
client’s market, competition, target audience and external factor along with the top three issues
which is analysed from the both scenarios.
REFERENCES
Books and journals
Adesi, M., Owusu-Manu, D.G. and Murphy, R., 2018. Strategic competences for pricing quantity
surveying consultancy services. Engineering, Construction and Architectural Management.
Bagnoli, C., Dal Mas, F. and Massaro, M., 2019. The 4th industrial revolution: Business models
and evidence from the field. International Journal of E-Services and Mobile Applications
(IJESMA). 11(3). pp.34-47.
Barros, M. and Rüling, C.C., 2019. Business media. The Oxford Handbook of Management
Ideas, pp.195-215.
Kjørstad, M. and et.al 2018, October. Early Validation of User Needs in Concept Development:
A Case Study in an Innovation-Oriented Consultancy. In International Conference on
Human Systems Engineering and Design: Future Trends and Applications (pp. 54-60).
Springer, Cham.
Shaw, D., 2021. The Nature of Management Consultancy Interventions. Management Consulting
Journal. 4(2). pp.59-62.
Sturdy, A., 2018. Promoting solutions and co-constructing problems–Management consultancy
and instrument constituencies. Policy and Society. 37(1). pp.74-89.
Wilson, J.F., Jones, I. and Toms, S. eds., 2021. The Development of Professional Management:
Training, Consultancy, and Management Theory in Industrial History. Routledge.