Business Consulting for LSST-HR: Competitor Analysis, Target Market, and External Factors

This report provides business consulting for LSST-HR, focusing on competitor analysis, target market, and external factors. The report identifies the top three issues facing the client, which are recruitment of qualified staff, increasing product portfolio, and limited access to data. The report suggests strategies to resolve these issues, such as conducting competitor analysis, identifying target customer markets, and considering external factors like salary and technology. The report also discusses segmentation and positioning strategies for LSST-HR.

Business Consulting
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Clarify who your client is, and what is the problem they are facing.......................................3
2. Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as, competitors, target customer market and influencing factors
from the external environment.....................................................................................................3
3. From your above analysis, what are the top three issues the client is facing?........................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
A business consultant is a professional who provides professionals or expert advice in
specified area that can help to develop the organizational functions. It has been seen that many
problems facing by people while working in organization that directly affected their business
productivity. The current project is about consultancy for LSST- HR that’s can helps to resolve
the issue (Abduvalievna, 2021). LSST has 4000 students studying courses on a business
management, Health, Social care, and IT computing. This report helps to develop understanding
and managing work effectively. This report involves competitor analysis, segmentation, target
audience, and position, skills, and expertise of the team.
MAIN BODY
1. Clarify who your client is, and what is the problem they are facing
In relation to current project LSST is client that means London School of Science &
Technology is long established privately managed college in the Academic sector and has four
campuses. Wembley, Elephant & Castle, Luton (London) and Aston (Birmingham). In the
present, college has approx. 4000 students studying courses on business and management, health
& social cate and IT. The vision and mission of college is to support individuals of all
background, abilities and skills in order to fill their potential through learning, and achievement.
The client is facing the problem of recruitment of qualified and experienced staff from the
decreasing pool of potential applicants (Tura, 2019). This HR issues risen in the organizational
while studying students and many more courses or product has been added. This is important for
human resource management to identify the issues and put efforts to resolve issues that can help
to develop the organizational performance. To have good knowledge and skills is important for
human resource manager as it solve all issues that relates to HR department and increase
organizational performance (Bode, 2021).
2. Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as, competitors, target customer market and influencing
factors from the external environment
LSST is facing the issue of recruitment of qualified and experienced staff that impacted
on organizational performance and productivity. This became most important for human
resource management to overcome this challenge by recruiting and selecting qualified staff that
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will help to improve organizational image. The client (LSST) is most important as it provides
number of degree courses to their students that can help to improve their skills and working
experience in particular field. This mainly focuses on different needs and wants of their students
to provide education and make them professionals. The importance of LSST is defined in the
form of different aspects such as:
Competitor Analysis
This can be explained as framework and tool uses by marketing professionals to compare
their business plan or marketing strategy with their competitors. This model creates a visual
structure for marketing competitive analysis that can help to develop the business activities and
performance. The management needs to understand the problems and competition then provide
the services accordingly that can help to improve the performance. In relation to LSST, after
using competitor analysis it has explained that QA is a private higher education, with number of
courses, out of them 100 courses are relevant in field of accounting and financial management.
Other than this, London Metropolitan University with more than 20 qualified staff in ACCA and
CIMA that creates competition for LSST to run their organization. The human resource
management of such organization needs to create a difference from its competitor by selecting
qualified staff and providing new courses that will help to grow a business and manage activities
effectively (Duboff, 2017).
Target customer market
This termed to a group of potential customers identified by business concern to sell
products and services in order to increase organizational sales. To start any organization, target
customer is most important as it helps to know people thinks before buying and selling products.
In changing environment, it became difficult for firm to identify their target market and provide
the products and services accordingly that supports to develop productivity and profitability. In
relation to LSST, main client are students, where highly qualified staff would be hire in ACCA
and CIMA by providing graduation and other courses. This can help to manage the all activities
and resolve issues that rises while working and studying. By hiring the qualified staff students
would enrol in new courses given by LSST (Torre, 2021). The target audience of selected
organization is classified in to different structure such as:
 Local and international Students;
 Male and Female;
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 Age between 19-35;
 Part time and full time study students
This target group will help to influence the students as college is providing number of
education courses to their students that will help to develop understandings and professional
skills. The HR management will recruit qualified staff out of less number of applicants by
taking interview round and analysing their knowledge in particular subject area (Kiseleva,
2020).
Influencing factors from the external environment
To start and running an organization, to conduct external environment analysis is
important that used to come to what factor might be affect organizational performance. In
relation to LSST, salary that relates to economical factor needs to consider while recruiting the
staff. The management of selected organization should know that what their competitors are
offering to make a right decision. To resolve issue and selecting qualified staff LSST would offer
best salary that could help to retain and develop organizational performance. The another factor
is space out of the class where teacher can work and organise their study by knowing what
should be next lesson and how to teach students that can help to maintain higher performance
and activities by explaining staff (Silpcharu, 2021). In social factor, teachers should provide
comfortable working environment where they can connect with students and employer easily that
support to improve business productivity. The another factor is technology that should be used
by employer and teacher to provide right study in effective ways that will help to make
understand students easily and maintain higher performance. The environment is changing where
it became important to use new technology and innovation in their working that support to make
work easier and develop organizational performance. In this, online study classes are provided to
students which can help to improve the skills and experience in specific areas. The tutor should
be understanding the needs of changes in their working and attain higher benefits (Ledford,
2017).
Segmentation
LSST has segmented students according to different groups such as demographic,
psychographic, behavioural segmentation, and geographic segmentation. The demographic
segmentation consider age between 25-55, male and female, qualification level. The
psychographic involves employment interest, top-middle class, and top- upper class that will
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help to influence people. In behavioural segmentation, part time employees, and full time
employees that support working. The geographical segmentation considers local employees and
international employees that will help to provide employment opportunities. This segmentation is
beneficial for LSST as number of students will come to know different courses where selected
tutor provide study and learning to students. This will help to attain competitive advantages by
managing all functions effectively (Nissen, 2019).
Positioning
LSST will help employees as made to feel welcome and part of team as all needs and
expectations of staff be fulfilled by using Maslow’s hierarchy. The teacher will have all material
which is necessary to teach (Nissen, 2019).
3. From your above analysis, what are the top three issues the client is facing?
The above analysis said that, LSST is facing three major issues while teaching to their
students that are recruitment of new staff from decreasing pool of applicants, to increase product
portfolio, and consultants will not be permitted access to any data that is not already in the public
domain that directly affected the business organization and productivity (Werth, 2017). All
issues need to be resolve by applying effective strategy and planning that helps to understand
issues and resolve it. The human resource management of chosen organization can solve
problems by using recruitment skills, communication skills, research skills, training and
development skills that used to develop organizational productivity and profitability by
recruiting skilled and qualified staff. This can help to manage the business activities and
functions effectively (Rajeshwari, 2019).
CONCLUSION
From the report it can be concluded that LSST is the client who provide study and
different courses to their students which can help to develop understanding and manage
performance. The management of such organization facing issue in relation to recruitment of
qualified and skilled staff that could develop learning of students and manage each function
properly. The competitor’s analysis, target customer market and influencing factors from the
external environment needs to be consider while conducting research and maintain higher
performance.
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REFERENCES
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Kiseleva, I. A., Sadovnikova, N. A.. and Androshina, I. S., 2020. Analysis of levels and factors
of competitiveness of consulting companies. Journal of Advanced Research in Dynamical
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Ledford, G.E., Lawler, E.E. and Mohrman, S., 2017. Human Resources Consulting: 2016.
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Nissen, V. and Machts, T., 2019. How to Successfully Position New Consulting Services with
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Nissen, V., 2019. Consulting research: A scientific perspective on consulting. In Advances in
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Rajeshwari, M. and Krishna Prasad, K., 2019. IT Consulting and Software Services by
Outsourcing Makes a Company World Leader-A Case Study of Infosys Ltd. International
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Silpcharu, T., 2021. SECOND ORDER CONFIRMATORY FACTOR ANALYSIS OF
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Torre, J. Q., Barriga, A. B. R.,. and Vásquez, L. E. S., 2021. Business Consulting Para La
Empresa Polindustria SA (Doctoral dissertation, Pontificia Universidad Catolica del Peru-
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(Abduvalievna, 2021)(Bode, 2021)(Duboff, 2017)(Kiseleva, 2020)(Ledford, 2017)(Nissen,
2019)(Nissen, 2019)(Rajeshwari, 2019)(Silpcharu, 2021)(Torre, 2021)(Tura, 2019)
(Werth, 2017)
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