Strategies for Qantas Domestic 2019-2022

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Running Head: BUSINESS CONSULTING PROJECT
Business Consulting Project
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BUSINESS CONSULTING PROJECT
Strategies for Qantas Domestic 2019-2022
Qantas is one of the oldest airlines in the world it is also the largest in Australia. The
history of Qantas started from a fragile plane which used to accommodate only three persons,
two passengers, and the pilot. From this stage, Qantas has developed to a scene of using an
Airbus which is capable of flying more than four hundred and fifty passengers. Qantas was first
founded on sixteenth November 1920 in wanton Queensland. Qantas was established as an
airline service for queen’s land and northern territory. The company was established by Paul Mc
Guinness and Fysh Hudson (Zealand, 2016). Later another partner joined the establishers by the
name Fergus mc master who was made the chairman of the airline. More so there was another
partner who joined the group as a mechanic by the name Arthur Baird.
In the initial sage, the company used to operate taxis, air mail delivery services as well as
joy flights. Qantas has experienced gradual growth from 1920 to date there has been different
purchases of the modernized aircrafts and improved services by the company to the customers.
Qantas has its main hubs in Sydney airport, Brisbane airport and at Melbourne airport.
Moreover, the company operates several international flights in and out of Los Angeles,
Singapore Changi, London Heathrow and in Auckland airport. Qantas as the largest and the first
airline operator in Australia serves several international as well as domestic flights. Qantas
Airways are the largest airline when we consider fleet size, international flights as well as
destinations. By the end of 2014, Qantas had gained a sixty five percent of Australian domestic
market shares. The company was ranged to have been carrying more than 14.9b percent of
passengers who were either traveling in or out of Australia (Scamps, A., & Gibbens, 2012).
Qantas airline has partnered with several airlines globally which includes American Airlines,
British Airways, Finnair, Cathy Pacific, Japan airlines among many more.

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BUSINESS CONSULTING PROJECT
1. Which domestic routes the company should focus on?
Currently, Qantas airline has only three domestic destinations. The market share in the
Australian domestic flight of the company is not well gained, and the company seeks to expand
the dividend by the end of 2022. The company aims to develop a comprehensive domestic
strategic plan which will enable the company to increase its market share in the country. Qantas
has its destination in the top three busiest airports in Australia. Where else there exist more than
sixty airports in Australia there is a strong market for the company to expand her market share
and also to raise more revenue as compared to the income the company is capable of increasing
from internal flights. Qantas has neglected the local market and advanced more on international
flights (Clarke, 2012). The problem with Qantas Airways is an underestimation of the potential
market in Australia. Although the company is one of the oldest and one of the largest in the
world, there is a need for the company to consider domestic flights. Although Sydney airport,
Brisbane and Melbourne airports’ are the largest and the busiest airports in the country with the
largest volume of passengers who take flights per day other busy airports and potential ones exist
in the country. The company should not underrate the passengers’ volume that travels
domestically in Australia.
Among the potential domestic routes that the company should start planning to follow is
Perth airport, this airport is found in Western Australia in Perth. The airport is one of the
potential routes that the company should think of, reasons to this recommendation are that the
airport has the capability of accommodating and flying more than eight million passengers on
their domestic flights. This shows the capacity of the airport to the company, as the company has
got a well-marketed brand name, the entrance to this new route will not face much competition.
Customers are always in search of quality services and the reliability of a company in the market.