Business Environment Of Qantas Airways 2023

Running head: BUSINESS ENVIRONMENT OF QANTAS AIRWAYS
BUSINESS ENVIRONMENT OF QANTAS AIRWAYS
Name of the Student
Name of the University
Author Note

BUSINESS ENVIRONMENT OF QANTAS AIRWAYS1
Answer to Question 1 – About the company
Qantas Airways is flag carrier airlines organizations operating Australia that has
gained the largest fleet size based on the international destinations and international flights.
This is considered to be oldest airlines in the entire world after KLM and Avianca and was
established in the year 1920. The organization had started its international flights in the year
1935. The organization has its base in Sydney that is located in the suburb of Mascot with the
main hub that is located in Sydney Airport (Qantas.com. 2019).
The share that has been currently developed by Qantas within the year 2014 is 65% of
domestic market of Australia and the organization carried 14.9% of the total passengers who
travel in and out of the country. The subsidiary airlines of Qantas Airways operate in
different parts of the country in order to serve the domestic customers (Qantas.com. 2019).
Qantas also owns the low-cost based airlines organization Jetstar Airways. Jetstar operates
bith the international routes from Australia and the company also operates its domestic flights
within New Zealand and Australia. Qantas currently holds the stakes in airlines organizations
that are operated by Jetstar (Qantas.com. 2019).
The airline industry of Australia has depicted major levels of growth in the last twenty
years and the aviation capacity of the country has grown in a huge manner. The average
annual rate of growth that has been depicted by the Australian airlines industry is around 4%
per year. The increase in rates of growth is mainly based on the capacity of flights from the
countries in Southeast Asia, New Zealand, the Middle East, US and China. The international
aviation capacity in Australia also grew by 4.2% within 12 months (Argyris & Monu, 2015).
Answer to Question 2 – External Stakeholders of the company

BUSINESS ENVIRONMENT OF QANTAS AIRWAYS2
Stakeholders are the groups or individuals who are able to influence the organization
or can be affected as well. The external stakeholders of the organization have a major impact
on the operations and they are also influenced by the profits that are gained by the company
as well. The customers are considered to be major external stakeholders of Qantas Airways
who have an impact on the organizational operations. The price of services that are offered by
Qantas are affected by the demands of the customers. The local communities of Australia are
influenced by the profitability levels and types of services of Qantas Airways (Argyris &
Monu, 2015).
The organization needs to plan its operations in such a manner that can have a
positive impact on the local communities. The competitors of Qantas Airways in Australia
include, Air India, Etihad Airways, Malaysia Airlines, Qatar Airways, Emirates, Lufthansa,
British Airways, Air France, Virgin Atlantic and United Airlines. The levels of competition
in airlines industry is able to affect the profitability and revenues of Qantas in a huge manner.
The suppliers or partners are also an important part of the external stakeholder group of
Qantas Airways (Biswas et al., 2017).
Profit margins that are gained by the organization are influenced in a huge manner by
the price of raw materials that are charged by the suppliers. Media is also an important
external stakeholder of Qantas Airways in terms of development of the reputation of the
company. The government regulations are able to affect operations that are developed by a
major organization like Qantas Airways. Government is thereby considered to be an
important external stakeholder of the organization and has an impact on the profitability
levels of the organization (Cardwell, Williams & Pyle, 2017).
Answer to Question 3 – Internal Stakeholders of the company