Issues Faced by ASDA in the UK Retail Sector

BUSINESS CONSLUTING

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK...............................................................................................................................................2
Client overview and summarize issue that they are facing..........................................................2
Analyze areas of importance to consumer...................................................................................3
Top three issues that client is facing............................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting is the procedure in which professional who analyses businesses,
develop solutions to issues and aids companies create effective plans for meeting their set
objectives and aims. With the help of taking guidance from business consultant companies can
overcome several challenges facing since for so long.
The current report is based on ASDA, is leading in UK retail sector. This study explains
company overview and summarizes issues that they are facing & affect business operational
effectiveness. It break issue down by presenting as well as critically analyzing areas of
importance to client such as market, competitors, target clients and influencing factors from
external environment. Furthermore, it study justified top three problems that client or company is
facing.
TASK
Client overview and summarize issue that they are facing
ASDA is one of the most popular and famous retailer in UK, it is also known as third
biggest supermarket chain and 2nd highest amongst competitors list of TESCO. It has a 15.7
percent market share and wholly owned subsidiary of Walmart. This company is considered as
client in this study which is known to expand its business year on year in number of outlets.
They own more than 604 stores but a majority of those outlets are supermarkets. It has certain of
the biggest hypermarkets in United Kingdom making it destination or place of choice for many
buyers seeking to buy quality products. It had a great plan of having more supermarkets but due
to several issues it impact negatively. A major flaw in company’s business plan is it has half
number of outlets as compared to Sainsbury and TESCO but has a effective revenue generation
methodology with their sales price. ASDA stands for associated dairies, it was founded in 1949.
It is one of Britain leading retailer with dedicated workers serve consumers from their network of
outlets & online services, including superstores, living stores, supercentres, depots across the
nation and petrol filling stations. In consider that more than 18 million individual shops with
company every week and 98% of local people in UK are served by their online site.