Business Consulting: Issues Faced by McDonald's

Business consulting

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
Problem faced by the Company.......................................................................................................1
2. Areas of importance such as competitors, target market customer and influencing factor from
the external environment..................................................................................................................3
3. Top three issues McDonald’s facing............................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A business consulting is a process of providing the best solutions about what course of
action should be taken into consideration while adopting any kind of business. (Sokol, 2020)
Business consulting leads to the formation of professional decision by the business consultant
who works for the client is that business person from different particular areas. Business
consultant are of different types who works on the functions of management by utilizing their
decision about the particular business is that strategy consulting, financial consulting, sale
consulting, marketing consulting, brand consulting, so basically the motive of the business
consulting is to effectively helps the company to meets their goals and in improving their
performance. This below report is based on the company McDonald’s an American fast food
company which deals in a 37,855 restaurants worldwide ,this report is based on the study in
which what are the problem facing by the McDonald's and there critical areas where they are
having importance in respect of competitors, target customer market.
Problem faced by the Company
This report is based on the company McDonald's an American fast food company,
founded in 1940 they are dealing in their products of fast foods which relates with speciality
burgers having a strong brand image in other countries as well, this company basically works on
38700 restaurants across the countries, dealing in 2,10000 employees. Its the world largest
restaurant chain by revenue . (Bencheva and Stoeva, 2018)They are dealing in both non-veg and
veg products according to the social cultural and taking care of the belief when we talk about this
restaurant they are the one who serves beefs in their local countries but due to religious and
belief factor in India they really don't deals in that products just for the sake of customers loyalty
and retention aspect .Again lots of competitor are continuously trying to set their mark in
accordance to compete with the brand like McDonald's, their competitors works on similar
principle of serving customer with both online and offline pattern, restaurants are trying to
compete internationally by making an appropriate plans for the strategic management and then
decides about the global perceptive approaches. So here are some of the problem which are
faced by the restaurant McDonald's is that :
1