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Marketing Essentials Report : McDonald

   

Added on  2020-06-03

11 Pages2998 Words57 Views
Individual Report
Marketing Essentials Report : McDonald_1
Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY ..................................................................................................................................1CONCLUSION ..............................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9
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INTRODUCTION Marketing is an essential concept of the each and every business to achieve competitivebenefits. It is identify as a management and study of exchange relationship. Main use of this toolis to satisfy, keep and create customer value. It includes different parts such as communicationchannel, promotional mix and other which help manager in order to attract large number of theclients towards business products and services (Akram, Merunka and Shakaib Akram, 2011). This report is based on McDonald's is a food retailer store in United Kingdom. Theydeals is different variety of quality products and services which help them to increase their sales.This study discussed about main competitors of company and business positioning inmarketplace. Competitor position such as human resource, marketing, pricing, supply chain,brand value etc. all these are also shown in this project. MAIN BODY McDonald's is a fast food retailer business that was regulated in 1940 by MauriceMcDonald and Richard, in United States, California, San Bernardino. In the organisation, thereare about 36,900 employees are work with each other for the aim of business development andsuccess. Main motive and objectives of company is to provide quality product and service to thecustomer at affordable price. In the marketplace, there are different competitors of theMcDonald's such as KFC, Burger King, Subway, Starbucks, Pizza Hut, Domino's, Dunkin'Donuts, Wendy's, Taco Bell, Chipotle etc. All these are main challengers of the company thateffects business performance and provability in an effective and efficient manner (Joseph,2012). But two are main including, Burger King and KFC. Those are describe as a detail formare as below: Burger King: It is big and famous food retailer in United Kingdom and other area. Thisbusiness was famous and popular for its quality product and services which is good to increasesales and revenue in during the time period. It is a largest and well know restaurant that waslaunched in 1953. It is a main challengers of the McDonald's because they produce differentvariety in veg and non-veg foods such as soft drink, hamburgers, desserts, French Fries, Chicken,Hot dogs and other products among the various customers and worldwide. Annual revenue of thebusiness is over 4 billion and worth of assets is 18.4 dollars. This company has over 15000places in all over the world producing in approach 100 countries. In order to introduce their1
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pricing strategy and product, they follow promotional mix including, sponsorship, salespromotion, advertisement, slogan, tag line, effective packaging and other essential feature. Sowith the help of these tools they highly attract large number of the customers towards the vegand no-veg products. KFC: It is another main and big competitor of the McDonald's which also produce sameproducts and services to the potentials and target customer. But is a second biggest food chain inworldwide. Special product of this organisation are Burger and fried Chicken which is Delicaciesin taste of customer. It was founded in 1930 and located in approx 20,000 locations and branchesin more than one hundred twenty nation as at 2015. apart from that Fried Chicken, businessorganisation provides French fries, salads, chicken fillet burgers, soft drink and other productsamong other famous goods (McDonald and Wren, 2012). In order to promote and innovate theirproducts and services, company use different communication channel such as promotion,advertisement, sales, marketing, public relation, sponsorship and other essential techniques in aneffective and efficient manner. So it is main challengers of the business entity that effects onMcDonald's sales and revenues. It is also effected on company performance and profitability inan quick way. (Source: Roy Morgan Single Source, 2013)So both such as KFC and Burger King are main competitors of the McDonald's thathighly effects on its performance and sales (Nadolny and Ryan, 2015). Along with, company2Illustration 1: Main Competitors of the McDonald's
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