Importance of Marketing and Social Media Marketing in Contemporary Businesses

This document discusses the importance of marketing and social media marketing in contemporary businesses. It covers topics such as the marketing mix, digital marketing, social media marketing, and the significance of these strategies for businesses. The document also provides examples of effective social media content and highlights the impact of digital marketing and social media marketing on business success.

Business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................1
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................2
TASK 2............................................................................................................................................3
Present two examples of social media contents that really works and justify why.....................3
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business is one of the most crucial aspects as it is related with the gathering of thorough
information on all aspects of a company's operations and applying that information to increase
sales and profits (Barnes and Watson, 2019). It also helps the company to assist businesses figure
out which product or service is the most profitable or in demand. In simple terms, it is the
process of gathering information or expertise for corporate or commercial purposes in order to
assess business prospects and objectives. This report includes various aspects that are related
with the marketing and its associated prospects which possess a lot of value in the current market
scenario and thus it is very crucial as well as critical at the same time to analyse and evaluate all
of those in a detailed manner so that it can help the firm to grow and prosper in the market in
which it is operational.
TASK 1
Explanation of marketing
Marketing is an elaborated aspect of providing the right products, activities, or thoughts to
the correct individual at a specific point of moment, area, and cost, by using proper advertising
strategies, and employing the right people to give tech support for all those things, facilities, or
concepts. Transactions are what marketing is really all about. A trade occurs when two persons
exchange anything of worth in order to meet their individual needs or desires. Also marketing is
very essential in order to increase the sales and subsequent profitability of the company as it
gives a vast reach so that the product or service can be reached to the maximum number of
persons that are able and willing to purchase the product (Brondoni, 2018).
Explain what the marketing mix is and where the communications mix fits
A company's marketing mix is made up of four factors that it might be utilised to convince
people to acquire its products or services. The key to good marketing is to control the
combination of the four parts. To create marketing strategy that would improve sales, the four
aspects must be coordinated. For example, a costly cosmetic product has to be packaged in
excellent material and exclusively sold at high-end retail shops. Marketing mainly includes the
four P’s and that are product, price, place, promotion and thus all are inter related with each other
in a very precise manner and has to be analysed and evaluated in a very detailed way. The
company's marketing mix fix as many places as it is a collection of marketing tactics such as

advertising, direct marketing, promotion, and media relations that businesses employ to achieve
their marketing objectives. It is primarily responsible for disseminating your advertising strategy
through numerous means of communication.
Explain what digital marketing is
Digital marketing incorporates all physical and digital venues used to promote overall core
of company's goods and services. Advertising in digital marketing is not restricted to the use of
the internet. In this sense, the term "digital marketing" includes all forms of online advertising.
It's percentage in urban areas is much more as compared to the rural one as it provides a platform
and digital ways, which puts it ahead of conventional marketing approaches. The decision to
invest or not to engage in a plan is made based on previous experiences with your corporation's
advertising campaigns, not by an organization's embrace of technology. The goal of the
interaction is to show the difference between non-adoption and acceptance of technologies. In
the longer term, online marketing attempts to bring in new customers while keeping your current
ones happy with your goods or services.
Explain what social media marketing is
The term "social media marketing" refers to a collection of internet groups that deliver
information including thoughts, news, amusement, and even personal moments. Social,
academic, or corporate communication may be the focus of these platforms. Follow, friend, link,
share, promote, join, discuss, tweet, retweet, like, and much more are all options. It's all in the
spirit of dynamic communication when it comes to social media. Web 2.0, a revolution in the
web which enabled us to start engaging more easily, gave birth to social networks. Users and
developers began to use the web in new ways, and social networking was the catalyst for these
shifts. Wikis, bookmarking, and networking are just a few examples of social media. We'll
concentrate on social media platforms including Twitter, Face book, Google plus, LinkedIn, and
Pinterest. Let's start with why these channels matter in marketing and sales (Möller and Halinen,
2017).
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Digital marketing- The benefits of online advertising for businesses resides in the ability
to tailor your marketing strategy to your expenditure and attract more people for much less

money. Having an item promoted, particularly for a local company, was a difficult undertaking
even a decade earlier. They had little choice but to rely on small-scale procedures with a slim
chance of success. The most crucial advantage of effective marketing is that it allows you to
reach your target audience in the most effective way possible. Traditional advertising restricts
business to a style and scale of the target, and news media confines it to specific locations and
regions.
Social marketing- It's critical to leverage channels that consumers are familiar with in
order to achieve out now to their targeted demographic more effectively. Nothing can surpass
these social networking sites, in which most people spend the significant amounts of time
throughout the day and evening. As a social networking firm, you may wish to take advantage of
such customers' tendencies, which can help you generate significant leads. Such social
networking sites assist you in attracting the right clients and providing the right information at
the right time, as well as showcasing your item to prospective consumers at the appropriate
periods. That's how these social networking sites' mechanisms work. It also allows the business
to get something out of any social media marketing activities (Pieroni, McAloone and Pigosso,
2019).
TASK 2
Present two examples of social media contents that really works and justify why
Market data- It is one of the most popular aspect as it highlights the original data that is
related with the organisation on social networks if it offers valuable insights into the business or
market. Hootsuite's annual Social Trends Report, for example, contains data based on surveys of
hundreds of social media marketers. It helps in sharing the report or an article about the report's
main points on LinkedIn. Make visual postings for many other social networking sites like
Facebook, Twitter, and Instagram using fascinating numbers and quotations. You don't need to
be a graphic designer to generate aesthetically appealing statistics postings using software like
Canva.
Influencer content- Influential content is one of the most popular aspect as it is related
with collaborating with a celebrity is a good fit for the business and also help them in creating
content to promote across both company and their own social media channels. These postings
should look like the rest of company social media material while also assisting you in gaining

new followers through the influencer. Consider interaction and also follower counts when
choosing an influencer for these postings. A mommy blogger could collaborate with a diaper or
children's apparel company. A company that delivers food can consider working with business
owners as ambassadors (Heirati and Siahtiri, 2019).
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to
Below are the screenshot of the two effective campaigns-
It is a campaign which is very successful as it reaching a vast number of customers in a
very short time period and also attracted a considerable number of persons and thus it is said to
be very effective and efficient in the current market scenario.

It is a very effective campaign as it connects with the masses and thus gained a lot of
popularity and is considered to be one of the best as compared to others in the same sector
(Ransbotham and Kiron, 2017).
CONCLUSION
It can be concluded from the above that the marketing and its related concepts are very
crucial as well as critical at the same time and thus has to be analysed and evaluated in a very
precise format so that it can add value in the long term concept.

REFERENCES
Books and journals
Barnes, C.M. and Watson, N.F., 2019. Why healthy sleep is good for business. Sleep medicine
reviews, 47, pp.112-118.
Brondoni, S.M. ed., 2018. Competitive Business Management: A Global Perspective. Taylor &
Francis.
Heirati, N. and Siahtiri, V., 2019. Driving service innovativeness via collaboration with
customers and suppliers: Evidence from business-to-business services. Industrial
Marketing Management, 78, pp.6-16.
Möller, K. and Halinen, A., 2017. Managing business and innovation networks—From strategic
nets to business fields and ecosystems. Industrial Marketing Management, 67, pp.5-22.
Pieroni, M.P., McAloone, T.C. and Pigosso, D.C., 2019. Business model innovation for circular
economy and sustainability: A review of approaches. Journal of cleaner production,
215, pp.198-216.
Ransbotham, S. and Kiron, D., 2017. Analytics as a source of business innovation. MIT Sloan
Management Review, 58(3).