Business Context and its Management

Business Context and its
Management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1 Industry Trends..................................................................................................................1
External environment...............................................................................................................1
Analysis of internal environment.............................................................................................2
Competition analysis.................................................................................................................3
Assessment of operational management.................................................................................4
Managing change......................................................................................................................4
PART 2 Report................................................................................................................................5
Explanation of benefits of planning while formulating strategies........................................5
Model to produce plan, objective as well as future strategy to aid in management of
performance or activities over an extended period................................................................6
Suitable strategy and approach for business..........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business context basically and compasses with an understanding of different factors that
impact business from different perspectives. It generally consists of how decisions are made as
well as what are objectives of business that they are trying to accomplish. Business context and
its management is generally implemented by IT department in order to determine different
implications for execution of various strategic initiatives as well as strategies (Ligardo-Herrera,
Gómez-Navarro and Gonzalez-Urango, 2019). This report is based on managing context in
business management of Amazon which is an American multinational technology company
based in Seattle and it focuses on e commerce, digital streaming, Cloud computing as well as
artificial intelligence. This report includes two parts where part 1 identifies industry trends and
persist of external environmental analysis, environmental analysis, competition analysis,
operational management and managing change along with part 2 is based on report that consists
of explanation of benefits of planning while formulating strategies, model to produce a plan,
phone along with future strategy in terms of management of performance as well as activity for
extended period, strategy along with approach for business along with conclusion.
MAIN BODY
PART 1 Industry Trends
External environment.
External analysis of companies is necessary to be identified for carrying out industry trends
in terms of growth which are to be identified after post pandemic sales. In terms of Amazon
company is confronted by external factors which presents them opportunities along with threats.
SDS analysis focus on having broad dimension aspects that are under organisational control and
do not influence on their policies as well as decisions. After covid-19 pandemic situation most of
company’s customer are concerned with their health and safety issues terms of purchasing of
product and services. As performance under their first quarter is having higher in terms of
various years to rise of pandemic (Ramani, 2018). As for having growth company is generating
more than $11.59 billion in profit and after their revenue is increased to $47 in just one year.
Order to carry out external environment blue ocean strategy could be carried on Amazon that it
explains about their growth in terms of largest internet book stores along with a largest online
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