The Context of Business: SWOT Analysis, CSR, Innovation, and Recommendations for Marshfield Bakery

This report analyzes the context of business for Marshfield Bakery, including SWOT analysis, corporate social responsibility, innovation, and recommendations for improvement and expansion.

Context of business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
SWOT Analysis of Marshfield bakery........................................................................................4
Application of Corporate social responsibility by the business..................................................5
The innovation and creativity in business...................................................................................6
Recommendations for the company in order to improve and expand........................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business is considered as an economic activity which helps the individual to earn
significant amount of profit and revenue (Ben Youssef, Leicht, and Kitchen, 2018). The business
is also termed as an entrepreneurial venture which is helpful in performing key activities related
to growth and expansion of economic activities. This project includes example of Marshfield
Bakery which is famous for its world class bakery items all across the United Kingdom. The
Marshfield Bakery was incorporated in the year 2013 and it is a private limited company. The
company is based in TOLLDOWN BARN DYRHAM, United Kingdom and it is currently
expanding its operations in marketplace of United Kingdom. This report will cover SWOT
analysis of Marshfield bakery in order to analyse main strengths and capabilities. This project
will also discuss application of corporate social responsibility and its key dimensions which are
important for carrying out a business in a well defined manner for the society. The report will
focus on key recommendations along with following innovation and creativity concepts.

MAIN BODY
SWOT Analysis of Marshfield bakery
The SWOT analysis is one of the major and finest framework which is applied by many
domestic and global companies in order to achieve set targets and goals. This analysis concludes
that in order to achieve competitive advantage in a short period of time it is necessary to take
assistance of SWOT analysis (Boffa, and Maffei, 2019). SWOT analysis is also important for the
business firm in order to move ahead of competitors. The practical SWOT analysis of Marshfield
Bakery is mentioned below:
 Strengths- The strengths are considered as competencies of a business firm which gives
it power to increase competitive approach. If Marshfield Bakery wants to gain an
effective position at the marketplace, it needs to analyse its strengths and capabilities.
Most of the companies also analyse their strengths with the help of higher level
authorities (De Guzman, Kim, and Padasas, 2020). Quality in products and services are
major strengths of a business which helps in increasing its standards in the marketplace of
UK. Kitchen management is one of the key strengths of Marshfield Bakery which helps
in development of systematic operations. Kitchen management includes professional
chefs who are dedicated to provide best bakery products.
 Weaknesses-In order to perform key operations with increased responsibility, it is
necessary for Marshfield Bakery to focus on certain weaknesses. The identification of
weaknesses helps a company to increase chances of improvement and modifications. It is
ethical duty of management of the Bakery to evaluate key weaknesses. Weaknesses of
Marshfield Bakery includes its weak front office department which consists of supervisor
(Boiko, Volianska-Savchuk, and Zelena, 2021). The weaknesses of Marshfield Bakery
also includes its strategic management which is unable to deliver fruitful planning and
growth. Key weaknesses of Marshfield bakery also include primary functions which are
not performed in a well defined manner. In order to increase the sales turnover in UK, it
is necessary for Bakery to overcome main issues and challenges.
 Opportunities- The opportunities are golden chances for the business which helps in
increasing the scope of business. Most of the companies should take advantage of
opportunities with appropriate strategy in order to increase competitive value.

Opportunities are the key perspectives which are to be taken into consideration for better
development of a business. In order to take care of opportunities, it is essential for the
business to take strategic actions and choices. Major opportunities available to Marshfield
Bakery are growth and expansion at the marketplace.
 Threats- Threats for a business creates obstacles and hurdles for a company in order to
develop key functions and tasks. The companies at the marketplace also analyse key
threats which are important for overall and systematic development (Bueno, Carrasco,
and Herrera-Viedma, 2022). It is necessary for the business of Marshfield Bakery to
analyse key threats and capabilities which are important for making a well developed and
defined strategy. Key role of a business is to analyse major threats which are associated
with its functioning for better development of future perspectives. The threats also
includes competitors which are impacting on effective development of companies.
Application of Corporate social responsibility by the business
The corporate social responsibility is one of the major functions of a company which
helps in development of society. In the recent times all major companies in marketplace focus on
development of corporate social responsibility in order to serve society in a better manner. The
corporate social responsibility is one of the major aspects in which a company delivers best
values related to society service in order to increase its goodwill and reputation of company
(Klimova, Klimova, and Dubinka, 2019). Marshfield Bakery donates significant amount of profit
to its corporate social responsibility services to achieve key goals and objectives.
The corporate social responsibilities are effective way of increasing competitive approach
which is beneficial for business growth. The shelter, education, clothing and food is provided by
the company for the weaker sections of society. In most of the cases, corporate social
responsibility related operations are performed by top level management of company for
increasing the chances of social growth (Kwilinski, Dalevska, and Kovalenko, 2019). In United
Kingdom, social growth based perspectives are developed with the help and support of corporate
social responsibilities in order to develop effective understanding of mechanism.

The innovation and creativity in business
The creativity and innovation are two most important parts of the business organization,
which helps in improvement. In order to gain competitive advantage in a set period of time, it is
necessary for Marshfield Bakery to increase its innovation and creativity. This is the best
solution for Marshfield Bakery in order to comply with contemporary marketplace. Key
organizations in the marketplace develops products based on innovation to deal with effective
situation. In order to comply with marketing trends, it is essential for Marshfield Bakery to
analyse the importance of innovation and creativity (Rekik, Boukadi, and Ben-Abdallah, 2017).
The innovation is also based on understanding wants and needs of customers, to develop key
operations. In the corporate world many companies are taking assistance of innovation based
techniques in order to deliver best business practices. Most of the successful companies adopt
this innovation approach to attract customers towards business. Marshfield bakery also has
separate research department which facilitates research based perspectives and growth
parameters in order to increase business stability.
In order to develop innovation in a precise and systematic manner, it is important for the
organisation to take support of innovation and creativity. The information and technology are
two major important factors which helps in increasing chances of innovation. The help and
support of innovation with information and technology is one of the most reliable ways to
perform operations in a systematic manner. The companies in major areas including innovation
improves the quality of workplace (Schlegelmilch, and Szőcs, 2020).. In order to gain
competitive advantage and most improvement based chances are important for precise growth.
The innovation and its dimensions should be analysed by strategic management to increase
competition based development.

Recommendations for the company in order to improve and expand
The recommendations are most crucial considerations which helps a business entity to
increase chances of growth and development. In order to achieve set targets and goals, it is
important for a business to take into consideration certain recommendations which are important
for long term growth. Major recommendations which should be followed by Marshfield Bakery
in order to lead the competition are mentioned below:
 The Marshfield Bakery should apply the information and technology in majority of
operations to perform quick and accurate operations (Shayganmehr, Kumar, and
Moktadir, 2021). Company should use advanced information and technological tools like
Decision support system, Knowledge management system, Customer relationship
management and Management information system to manage key operations.
 Marshfield Bakery must develop competitive advantage by taking help of strategies and
policies. It should hire professional and expert employees in its strategic management
department to support key functions. Company's strategic management will also help in
eliminating risk associated with operations.
 The company should take care of its stakeholders by development of value and providing
them with crucial incentives. It is one of the key roles and responsibilities of company to
analyse development of effective measures to deal with external and internal forces.
 Marshfield Bakery should focus on marketing management and its related functions to
perform majority of operations related to sales turnover increase (Tuan, Rajendran, and
Khai, 2019). The company should achieve key goals and objectives with help of
marketing management related to major marketing functions and capabilities for growth.

CONCLUSION
From the above analysis it can be concluded that business management is one of the
major functions which helps in increasing employee and business development. The report
concludes that it is essential for the management of a business entity to focus on analysing
context of a business in order to understand it in a better manner. This analysis concludes that
most of the successful companies in the international and national marketplace focus on
formulating SWOT analysis in order to compete at the marketplace. This project also concludes
that after following certain recommendations in a professional manner, it is necessary for a
business to develop effectiveness in key operations.

REFERENCES
Books and Journals
Ben Youssef, K., Leicht, T., and Kitchen, P.J., 2018. The importance of corporate social
responsibility (CSR) for branding and business success in small and medium-sized enterprises
(SME) in a business-to-distributor (B2D) context. Journal of Strategic Marketing, 26(8), pp.723-
739.
Boffa, E. and Maffei, A., 2019. A descriptive framework to characterize the manufacturing
domain in the context of Business Models. Procedia CIRP, 81, pp.1360-1365.
Boiko, J., Volianska-Savchuk, L., and Zelena, M., 2021, September. Smart Recruiting as a
Modern Tool for HR Hiring in the Context of Business Informatization. In 2021 11th
International Conference on Advanced Computer Information Technologies (ACIT) (pp. 284-
289). IEEE.
Bueno, I., Carrasco, R.A., and Herrera-Viedma, E., 2022. A business context aware decision-
making approach for selecting the most appropriate sentiment analysis technique in e-marketing
situations. Information Sciences, 589, pp.300-320.
De Guzman, M.R.T., Kim, S., and Padasas, I., 2020. Rural communities as a context for
entrepreneurship: Exploring perceptions of youth and business owners. Journal of Rural
Studies, 80, pp.45-52.
Klimova, I.I., Klimova, G.V. and Dubinka, S.A., 2019. Students’ communicative competence in
the context of intercultural business communication.
Kwilinski, A., Dalevska, N., and Kovalenko, O., 2019. Formation of the entrepreneurship model
of e-business in the context of the introduction of information and communication
technologies. Journal of Entrepreneurship Education, 22, pp.1-7.
Rekik, M., Boukadi, K. and Ben-Abdallah, H., 2017. An end-to-end framework for context-
aware business process outsourcing to the cloud. Computers & Electrical Engineering, 63,
pp.308-319.
Schlegelmilch, B.B. and Szőcs, I., 2020. Rethinking business responsibility in a global
context. Cham: Springer.
Shayganmehr, M., Kumar, A., and Moktadir, M.A., 2021. Industry 4.0 enablers for a cleaner
production and circular economy within the context of business ethics: A study in a developing
country. Journal of Cleaner Production, 281, p.125280.
Tuan, L.T., Rajendran, D., and Khai, D.C., 2019. Customer value co-creation in the business-to-
business tourism context: The roles of corporate social responsibility and customer empowering
behaviors. Journal of Hospitality and Tourism Management, 39, pp.137-149.