Business Creativity and Problem Solving | PPT

BUSINESS CREATIVITY AND PROBLEM
SOLVING
Name of the Student
Name of University
Author Note

INTRODUCTION
• Creativity and innovation are recognized as
important tools that help in driving a business
organization towards growth and development.
• The highly competitive business environment of
the global airline industry requires the
organization operating within its scope to devise
effective strategies that may help in the
enhancement of their overall profitability (Oliveira
and Oliveira 2018).
The presentation will further discuss application of
business creativity in AirAsia Berhad.

OVERVIEW OF AIRASIA
AirAsia Berhad, popularly recognized as
AirAsia, is a low cost airline company based
in Malaysia with its headquarters in Kuala
Lumpur (Newsroom.airasia.com 2020).
The company was founded in the year 1993
and commenced its operations in the year
1996 through international flight services in
Indonesia and Singapore.
The mission of AirAsia is to ensure that all
customers can avail their flight services at
low costs (Newsroom.airasia.com 2020).

SWOT ANALYSIS
Strengths
Brand position
Engagement in e-commerce retail
services
Service quality and performance of
employees
Brand perception and loyalty among
customers
Weaknesses
Geographical limitations of flight
services
Alleged case of bribery against the
CEO
Reduced market shares
Opportunities
Diversification of services
Enhancement of marketing strategies
Expansion of operations in new locations
Improvement of customer engagement
and interaction
Threats
Presence of large number of
competitors
Increasing operational costs due to
rise in fuel prices