Camping & Serviced Apartment Business Report

This assignment presents a business report evaluating two tourism-related ventures: camping and serviced apartments. It delves into market data on tourist behavior, spending habits, and preferences for these types of accommodations. The report aims to help decision-makers analyze the potential profitability and success of each venture by examining relevant trends and statistics.

ACCOUNT FOR BUSINESS DECISION
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Contents
Nature of Business................................................................................................................... 4
Type of Business...................................................................................................................... 7
Criteria..................................................................................................................................... 9
References.............................................................................................................................. 13
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Nature of Business
The people of Australia are surrounded by the beaches. Australia`s history of Sun, Sand and
Surf is related with the beach cultures. Australian people, visit beach to get escape from their
stress. Bathing in surf is one of the natural activity synonymous with warm and clear water,
curling waves as well as golden sands and sunshine (Booth, 2012).
Camping or camp site, includes broad range of activities in which individuals spent their time
away from their home in accommodations, like, a motorhome, a caravan or a tent; at some
sites which may include- beaches, forests, desert, mountain etc. Usually, campaign attracts
people who wants to spend their quality time far away from noise of developed areas
(Metusela & Waitt, 2012). As through camping, people could come close to nature as most of
the camp sites are used to be found near the natural sites (Mowforth & Ian Munt, 2015).
Camp sites which are recommended highly, relies on aspects such as- deluxe amenities, great
view or locations, unique structure of camping, special offers and attractive discounts, yoga
treatment, spa, exotic cuisine, side events or festivals and upscale services.
Beaches in Australia are one of the attractive tourist destination, which appeal people to visit
and spend some quality time with their loved ones. Therefore, camp site near by the seaside
will be a great option for pursuing the
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(Source- http://www.roymorgan.com/findings/6291-australian-families-are-happy-campers-
201506170001)
The above statistical data, reveals that tourist whether, individuals, couple or family, prefer to
go for camping. From the data it can be analysed that most of the tourists preferred to stay in
tent rather staying in caravan, motorhome or campervan. Hence, it will be good for the
venture to consider camp site near by the sea side and tent could be provided to the tourists.
Another idea for venture can be serviced apartments for the tourists. As many of the tourist
prefer to stay in apartments rather than hotel rooms, as they believe that in apartments they
get feel of staying in their home. In apartments basic facilities are used to be provided to the
tourists, such as- furnished apartment, internet, swimming pool, telephone etc. To get a feel
like staying in home with comfort while their stay, tourist now a days, prefer to stay in
serviced apartments. Many of the big players of hotel business also provide serviced
apartments to the tourists.
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Type of Business
People use technology for a number of activities. Now a days, internet has become as popular
as it has become the need of individuals in their daily life. Many people do not have much
time to visit the office for booking of their vacations. Therefore, online booking will be
suitable for the venture. One of the other reason for this type of business is that, it also not
cost higher for the business and can be managed in more effective manner. Online booking of
the camp site could be done by the tourists as by their convenience. Consequently, it is vital
for the business to create its website in such a way that is more appealing to the individuals
(Abaitua, 2011). The website must provide information about the camp site and other related
information such as- facilities and services provided in the camping. The website must
disperse information about the camp site and the services such as-
The most important aim of the venture is to be responsible for providing an amusing
experience to the tourist mainly university students. As through analysing the above statistics
it could be evaluated that most of the tourists who visited camp site, were group of friends,
hence the university students could be targeted as the customers for camp packages.
The promotional channels which could work as wonder for the business are-
 Own dedicated website: The website of the business could attract the tourists
especially, the students of university for the camping. Detailed information about the
camp site which may include- price for camping, services which will be provided at
the camp, type of tent, images of the camp site etc. When an individual will go
through the website, then the images of the camp site could appeal him or her to visit
the site and stay in camp for spending some time with their friends, family or relatives
(Mason, 2015).
 Sponsored articles: Articles about the camping shall be published in order to disperse
the information to the tourists. Reviews of the tourists who have done camping shall
also be published in the article so that other individuals could make up their mind to
go for the camp site by reading the positive reviews.
 Web directories promoting campsites: Another option for the business could be
linking with the web directories which can be supportive in promoting the camp sites
(Abaitua, 2011). This promotional channel is one of the appropriate option which can
promote the business in effective manner.
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 Social media- As the online booking for the camp site will be done. For that reason as
well, social media could be an effective channel for promotion. Facebook, Twitter and
Instagram are some of the popular social networking sites which are used by people.
These social networking sites could be used for promotion as it is a cost effective
technique.
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Criteria
The key criteria aspects which could be supportable in making decision for the business are
discussed below:
1. The statistics given below, provides the data related with the tourists who visited coral
Coast, hence it could be depicted from the given data that, there is significant number
of tourists who visited the sea side (Becker, 2013). Venture with the camping business
will be profitable, as people like to visit sea side and they also prefer to stay in the
camp to make their holiday better and to experience something new.
(Source http://www.tourism.wa.gov.au/Publications%20Library/Research%20and
%20reports/Tourism%20regions%202016%20revised%20reports/Australia%27s
%20Coral%20Coast%202016%20Factsheet.pdf)
2. Another criteria which could help in making decision related with the venture is the
pendings used to be done by the toruists for camping. The data given below states that
in the year 2015, the number of campers augmented. In additio to this, the number of
spendings over the camping also incraesed year by year (Prideaux & Carson, 2010).
This could be evaluated from the data, that camping attracts to people and tourists can
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spend for camping activities. For that reason it could be supportive in taking decsion
related with venture, as tourist have fund and they could pay for their camping trips.
(Source- http://www.mbie.govt.nz/info-services/sectors-industries/tourism/tourism-research-
data/ivs/information-about-freedom-campers)
3. An additional criteria for venture in serviced apartment is mixing home and
hospitality. Individuals also prefer to stay in serviced apartments which provide basic
facilities such as- telephone, internet, furniture etc. In order to get higher rental
income, venture in serviced apartment business can be done. The data given below,
instigates that tourists prefer to stay in serviced apartments while their vacations.
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(Source- http://www.rba.gov.au/publications/bulletin/2011/dec/3.html)
4.
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The whole business report encloses the detail of the camping and serviced apartment
business. As now, the camping has become popular among the tourists, as individuals have a
desire to explore some new experiences by staying away from their busy schedules for a
specific period of time. Hence, camp sites provides some unique experience to the tourists, by
providing them a soothing atmosphere (Metusela & Waitt, 2012). Whereas, serviced
apartments provide comfortable feel to the tourists during their stay. This business report
could support in making decision related with the any of the two venture. As through
analysing the business report, better decision could be taken.
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References
Abaitua, M. D. (2011). The Art of Camping: The History and Practice of Sleeping Under the
Stars. Penguin UK.
Becker, E. (2013). Overbooked: The Exploding Business of Travel and Tourism. Simon and
Schuster.
Booth, D. (2012). Australian Beach Cultures: The History of Sun, Sand and Surf. Routledge.
Mason, P. (2015). Tourism Impacts, Planning and Management. Routledge.
Metusela, C., & Waitt, . (2012). Tourism and Australian Beach Cultures: Revealing Bodies.
Channel View Publications.
Mowforth , M., & Ian Munt, . (2015). Tourism and Sustainability. Routledge.
Prideaux, B., & Carson, D. (2010). Drive Tourism: Trends and Emerging Markets.
Routledge.
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