Business Data Analysis

Business Data Analysis
eco fone

INTRODUCTION
Smart phones are now a required part of everyday life in the world. The project report is
focused on the United Kingdom's analysis and review of mobile business trends. The report
outlines the UK Smartphone industry review and forecasts are provided to assist Ecofone.
The project study often addresses pros and cons of growing sector. Also included in the
report are the features of cell phones of the above organization.
MAIN BODY
TASK 1
(a) Analysis of market industry of UK regards to smartphones.
There are a range of electronic tools bought by customers in the UK context. Another of
the most commonly used by consumers is phones. In the present period, it is expected that the
Smartphone sector would grow tremendously. The study indicates that smart phones are obtained
from mobile platforms with an rise of 30 percent. The majority of the shopping for the items is
about 50%. With respect to many mobile products, computers are purchased by a 15 percent
margin (About smartphone market in United Kingdom. 2019). That is clear. The UK mobile
industry is now too low and is projected to rise by a large amount in the years ahead. The very
first touch screen was launched about ten years ago, and since this development smart phones are
continuously developed. Thus, citizens began to purchase it. Finally, the key explanation for
British growth with an increased mobile industry is the introduction of various phone apps.
These smart phones deliver camera apps, various installations of applications and many more. As
a consequence, there is an growing position for smart phones in different market segments. The
adoption of cell telephones is expected to reach 95 per cent by 2022.
(b) Importance of mobile phones.

TASK 2
Liner chart for time frame of year 2012 to 2017.
2012 2013 2014 2015 2016 2017 2018 2019
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
52%
62%
70%
76% 81% 85%
94% 94%
Smartphones Use by adults
Year Smartphones Use by
adults
2012 52%
2013 62%

2014 70%
2015 76%
2016 81%
2017 85%
2018 94%
2019 94%
Smart phones are also utilized by young people in order to test such apps and are used outside of
the linear method. For 2018 and 2019, usage of the smartphones is planned. The usage of such
instruments has increasing in the following years from the description and tables above. This
technique cannot even vary significantly, since the linear association in parameters and behaviors
in this case cannot be implied or removed, because this I d approach is not valid here. In such
conditions, a prediction model can be used to produce a forecast value for a specified future date
by utilizing an exponential smoothing method to permit a true forecast. For 2018 and 2019 the
process Exponential Smoothing (ETS) is tested below tablets.
Year Smartphones Use by
adults
2012 52%
2013 62%
2014 70%
2015 76%
2016 81%
2017 85%
2018 91%
2019 98%

TASK 3
Main characteristics that makes smart phones crucial for old customers.
In modern industry, the usage of phones relies on the age of people, as older generations will
change very easily. It indicates that well above 71 % of individuals have private mobile and are
below the age of 55 to 75 years, as reported in the Deloitte 2017 survey. Around 20% of elderly
people have reported around 15 times a day they power their mobile (About smartphone feature.
2019). Some essential functionality that renders smart phones more common with older
customers are described below:
 Bigger screen- This is one of the most significant advantages of smart phones and is
common with older customers. Since the device fonts are wider in scale, fonts can be
clearly identified.
 Easier payment- Consumers may make payment via one button on today's
Smartphone. This is possible because customers can use a cell phone to link bank
account for payment. As a consequence, older consumers tend to purchase smart
phones as they can make electronic purchases that mitigate the cost of cash.
 Effective sound quality- This allows exposure to all kinds of things safer for
consumers. This is really helpful especially for older consumers because they can
detect noises without hurting their hearing.
 Affordability- This is also a main feature of smart phones which can attract more
number of customers. It is so because mobiles phones can be used and taken at any
place. These devices are too easier to use and can be carry forward at any location by
keeping in pocket. As well as Smartphone are available at any place, now customers
can buy it from anywhere. So this is also a main feature that is attracting old age
group of customers to buy new smart phones.
 Social media site access- Elderly persons are usually elderly and have some leisure
time to communicate with their fellow human beings and citizens of age. 50% of the
older people have developed a face book and 70% of the total population are adults.