Eco-Fone Case Study

ECO-FONE CASE
STUDY

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................5
TASK 4............................................................................................................................................6
TASK 5............................................................................................................................................7
TASK 6............................................................................................................................................7
TASK 7............................................................................................................................................8
TASK 8............................................................................................................................................9
TASK 9..........................................................................................................................................10
TASK 10........................................................................................................................................11

INTRODUCTION
Eco Fone Smartphones is indeed a UK-based app retailer with two stores, another in Putney and
the other in Richmond. Smart phones are becoming an integral part of the country's personal
lives. The project study focuses on the examination and evaluation of mobile market patterns in
the United Kingdom. The study details the analysis of the UK mobile market, and it includes
predictions to assist Eco-fone. The analysis of the project also discusses the strengths and
weaknesses of through business. The mobile phone apps of the above-mentioned company were
included in the study.
TASK 1
(a) Study of UK mobile business sector.
In the background of the UK, there have been a number of online devices that consumers
purchase. The mobile are some of the most widely used by users. In the current period the
mobile market is projected to expand significantly. The research suggests mobile phones are
accessed from internet networks with a 30 % increase. The bulk of the products shopping are
around 50%. Computers are bought by a 15 percentage points for several electronic devices
(About smartphone business in UK. 2019). That is evident. The UK smartphone industry is still
too small and is expected to grow by a significant amount throughout the coming years. The first
and only touch screen was introduced about 10 years earlier and mobile phones being constantly
being built after this date. Such mobile phones offer camera features, complex device setups, and
much more. As a result, smart phones are rapidly placed in various consumer categories. Mobile
phone usage is projected to hit 95 % by 2022.
(b) Importance of mobile phones.

TASK 2
Line chart from 2012 to 2017.
2012 2013 2014 2015 2016 2017 2018 2019
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
52%
62%
70%
76% 81% 85%
94% 94%
Smartphones Use by adults
Year Smartphones Use by
adults
2012 52%
2013 62%
2014 70%
2015 76%