Enhancing Website Performance: Findings, Recommendations, and Database Design

Business Data and Analytics
and IT Skills

Table of Contents
Introduction......................................................................................................................................3
1 Findings from the analysis........................................................................................................3
2 Areas through which performance of website can be enhanced...............................................5
3 Recommendations.....................................................................................................................6
4. Justification for design of the user interface database.............................................................7
6 Suggestions for further development of database.....................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction
Business analytics is defined as a process that is associated with assembling, sorting, and
processing as well as studying business data through the usage of statistical models along with
iterative methodologies for transforming data to have business insights (Brown and et. al, 2020).
Database is referred to as structured aggregation of data that is stored as well as accessed
electronically by making use of computer system. This report is based on a firm who has
developed their database and analysis has been conducted for enhancing business performance.
They have executed e-marketing tools for enhancement of number of visitors to their website.
This report comprises of analysis of findings, aspects for enhancement of website’s performance
and recommendations for the same. Furthermore, ERD will be illustrated and the improvements
that can be made within the database.
1 Findings from the analysis
The data has been provided by e-marketing and website employees with respect to day to
day visits that are being made by individuals. This also renders crucial information related with
pages that have been visited, time duration, percentage of new visitors as well as bounce rate is
being grouped by different browsers (Devi and et. al, 2020). Along with this, the details related
with visits which been made by making use of referrals are also illustrated. By carrying out the
analysis, it has been found that there has been a relevant enhancement within the visits that have
been taken place. For an instance, in month of February the average visits were around 25.27%
but by opting for adequate e-marketing tools this percentage has been continuously increasing
like in March it raised to 46.25%, April 56.9% and in May 75.3% which illustrates a significant
continuous increase in the percentage. It implies that by adequate e-marketing strategies it
becomes possible to have increased number of visits.