Business decision analytics helps in strategic decision making. It helps to extract important information from an unstructured data and transforms them into actionable information. This improves operational efficiency and business productivity. Business analytics enables me to gain competitive intelligence in terms of market conditions and target customer are more successful and optimized process. As a manager in an organisation, I must analyse the changing demands of workplace and take measurable decisions. The workplace is changing very fast and workplace demands may risk the company. High operational efficiency with improved customer satisfaction and increased revenue level is achieved data driven organisation for more profit margin. So I must evaluate the decision making tools that must be used by the company for effective decision making during critical situation.
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