Business Decision Making

BUSINESS
DECISION MAKING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1: PRIMARY DATA COLLECTION AND ANALYSIS...................................................1
TASK 2 Secondary data collection and analysis ..........................................................................14
Gross profit margin and operating profit margin of companies operating in market. ..............15
RECOMMENDATION & CONCLUSION .................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20

INTRODUCTION
Business decision-making is an effective process which is significant in analysing the
necessary and relevant set of information in order to take decision and attain common goals and
objectives. This study will highlight on the primary and secondary data collection and analysis.
Aldi is considered to be as a discount supermarket chain which was founded in the year 1946 by
Karl and Theo Albrecht.
TASK 1: PRIMARY DATA COLLECTION AND ANALYSIS
Theme 1: Yes, maximum number of participants are aware about the company Aldi.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Yes 14 70.00%
No 4 20.00%
Maybe 2 10.00%
TOTAL 20 100.00%
Yes No Maybe
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
70.00%
20.00%
10.00%
% OF PARTICIPANTS
Interpretation: From the above carried out research from 20 customers of the Aldi
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company. Among which, 70.00% sought to establish the fact that, Aldi is considered to be as a
discount supermarket chain. Most of the participants know about the brand as it has stores in
across 20 countries.
Theme 2: Maximum number of participants belong to the age group of 18 to 30 years.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
18 to 30 years 8 40.00%
30 to 45 years 6 30.00%
45 to 55 years 4 20.00%
More than 55 years 2 10.00%
TOTAL 20 100.00%
40.00%
30.00%
20.00%
10.00%
18 to 30 years
30 to 45 years
45 to 55 years
More than 55 years
Interpretation: From the above carried out research from 20 customers of the Aldi
company. Among which, 40.00% sought to establish the fact that, participants who belong to the
age group of 18 to 30 years are more active in participating in research and have significant
degree of knowledge to attain objectives related with Asda study.
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Theme 3: Maximum number of participants are female.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Male 7 35.00%
Female 10 50.00%
Bisexual 3 15.00%
TOTAL 20 100.00%
Male Female Bisexual
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
35.00%
50.00%
15.00%
% OF PARTICIPANTS
Interpretation: From the above carried out research from 20 customers of the Aldi
company. Among which, 50.00% of the people are female participants who are more likely to
make purchases from the Aldi supermarket.
Theme 4: Maximum number of participants have completed Post graduation as educational
qualification.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Higher education 3 15.00%
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Graduation 7 35.00%
Post graduation 10 50.00%
TOTAL 20 100.00%
15.00%
35.00%
50.00% Higher education
Graduation
Post graduation
Interpretation: From the above carried out research from 20 customers of the Aldi
company. Among which, 50.00% of participants have post graduation as educational
qualification. They have complete knowledge about the market and helps in taking independent
decision on the services offered by the company and its competitors.
Theme 5: Maximum number of participants spend £500 to £700 on the products of Aldi
annually.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
£100 to £300 2 10.00%
£300 to £500 5 25.00%
£500 to £700 9 45.00%
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