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Business Decision Making: Primary and Secondary Data Collection and Analysis

   

Added on  2023-01-10

26 Pages1621 Words33 Views
BUSINESS
DECISION MAKING

INTRODUCTION
Business decision-making is an effective process which is significant in analysing the
necessary and relevant set of information in order to take decision and attain common goals
and objectives. This study will highlight on the primary and secondary data collection and
analysis. Aldi is considered to be as a discount supermarket chain which was founded in the
year 1946 by Karl and Theo Albrecht.

TASK 1: PRIMARY DATA COLLECTION AND ANALYSIS
Theme 1: Yes, maximum number of participants are aware about the company
Aldi.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Yes 14 70.00%
No 4 20.00%
Maybe 2 10.00%
TOTAL 20 100.00%
Yes No Maybe
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
70.00%
20.00%
10.00%
% OF PARTICIPANTS

Theme 2: Maximum number of participants belong
to the age group of 18 to 30 years.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
18 to 30 years 8 40.00%
30 to 45 years 6 30.00%
45 to 55 years 4 20.00%
More than 55 years 2 10.00%
TOTAL 20 100.00%
40.00%
30.00%
20.00%
10.00%
18 to 30 years
30 to 45 years
45 to 55 years
More than 55 years

Theme 3: Maximum number of
participants are female.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Male 7 35.00%
Female 10 50.00%
Bisexual 3 15.00%
TOTAL 20 100.00%
Male Female Bisexual
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
35.00%
50.00%
15.00%
% OF PARTICIPANTS

Theme 4: Maximum number of participants have
completed Post graduation as educational
qualification.
PARTICULARS NUMBER OF
PARTICIPANTS
% OF PARTICIPANTS
Higher education 3 15.00%
Graduation 7 35.00%
Post graduation 10 50.00%
TOTAL 20 100.00%
15.00%
35.00%
50.00% Higher education
Graduation
Post graduation

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