This presentation analyzes the sales, profitability, customer satisfaction, and pricing decisions of a restaurant. It also includes trend lines and future projections for the business. Suitable for business decision making.
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Business decision making TASK 2
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CONTD... The above mentioned graphs clearly shows that sales andprofitabilityaspectoffirmiscontinuously increasing. It reflects that customers prefer to visit the restaurant more time. Further, it also presents that customersarehighlysatisfiedwiththeservices offered by the existing restaurant.
Continued.. Trend line of the firm depicts that sales and profitability aspect of the firm will rise in the upcoming years. Thus, Restaurant will attain success by opening the new restaurant in London. Hence, trend line assists business organization in making strategic framework which enables them in getting the desired outcome or success.
Analysis of primary data £10-20£30-40More than£40 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 In %
The above graphs show that customers 25 customers are ready to pay more than£40. Whereas, 25% customers want to pay within therange of£30-40. On the contrary to it, 12.5% respondents willing to pay£10-20 for the dinning services which are offered by restaurant. By taking into consideration this aspect restaurant is able make suitable pricing decisions.
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CONTD... From the graphical presentation it has been assessed thatcompanylargenumberofexistingand potential customers are highly satisfied with the productorserviceswhichareofferedbythe restaurant. Thus, business unit does not require to make huge expenses on promotional plan. By this, company is able to enhance its profitability by reducing the expenses.
From the above trend line it has been analyzing that sales and profit of the firm will incline in the near future. Thus, the plan in relation to the opening of new restaurant is more viable. Hence, by expanding the business operations and activities in the new areas of London restaurant is able serve the large number of customers in an effectual manner. Graphical presentation clearly presents that sales and gross margin of the firm is continuously increasing. During the period of 2006 to 2015 sales of XYZ shows upward pattern. Due to the positive correlationship profit of XYZ also increases. This aspect clearly shows that customer prefers to make use of the dining services which offers by the restaurant.
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