Business Decision Making: Factors, Impact, and Research Approach for Improvement

Running head: BUSINESS DECISION MAKING
BUSINESS DECISION MAKING
Name of the Student
Name of the University
Author Note

1BUSINESS DECISION MAKING
Abstract
Decision making in the business is a key factor that influences the business. Thus it becomes
important to identify the key factors that can significantly influence the business and help the
decision making process. The main purpose of the study is to identification of the aspects that
are influencing business. The identification is inclusive of the factors within and outside of
the organization. The organization for the study is Heavenly Chocolates. The process of their
business is influenced by few factor and the research is aimed to detect and improve those
factors by collecting the data from secondary as well as primary sources.

2BUSINESS DECISION MAKING
Table of Contents
1.0 Introduction.....................................................................................................................3
1.1 Background of the Study.............................................................................................3
1.2 Statement of the Problem............................................................................................3
1.3 Rationale of Research..................................................................................................4
1.4 Research Objectives....................................................................................................4
1.5 Research Questions.....................................................................................................5
2.0 Methodology...................................................................................................................5
2.1 Research Philosophy...................................................................................................5
2.2 Data Collection Method..............................................................................................6
2.2.1 Secondary Sources...............................................................................................6
2.2.2 Primary Sources...................................................................................................7
2.3 Proposed Timeline of the Study..................................................................................8
3.0 Expected Outcomes.........................................................................................................9
References................................................................................................................................10

3BUSINESS DECISION MAKING
1.0 Introduction
Decision making is one of the major aspect that is related to the development of the
factors that are related to the development of the factors that is associated with profitability of
the organization (Hair Jr et al., 2015). The purpose of the study is to understand the factors
that are influencing the sales of the company. The study will be enlightening the areas that
will be impacting the aspects that are related to the development of the factors that are related
to the operations of the organization. The organization for the purpose to conduct the research
is Heavenly Chocolates. The study will be detecting the key issues in the organization and
deliver a research approach for the determination of the cause of these problems. This study
will be emphasizing on the aspects that are related to collecting the data from the secondary
as well as primary sources for the approach of the research.
1.1 Background of the Study
Heavenly Chocolates is one of the renowned chocolate makers in Australia. It is
located at the Hay Market in Sydney. This organization is specialized in making the premium
chocolates and one of the most popular dark chocolate pralines. The company is having a
significance presence in the online as well as the offline platform. The organization is
concerned to increase their sales as it has been observed that there are significant drop in the
sales of the company. The online sales have also dropped due to the low production capacity.
It is one of the major aspect that is related to the profitability of the organization.
1.2 Statement of the Problem
Sales Turnover is one of the major aspect that is associated with the company
(DeConinck & DeConinck, 2017). However, when the sales of Heavenly Chocolates is going
downwards then it becomes important to research to find out the key areas that are