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STAT1060 - Business Decision Making - Assignment

   

Added on  2020-03-02

13 Pages2270 Words252 Views
RUNNING HEAD: BUSINESS DECISION MAKINGBusiness Decision Making

BUSINESS DECISION MAKING1ExecutivesummaryThis report has been executed with a motive to analyse the manner in which Heavenly Chocolates can enhance the performance of the company. Heavenly Chocolates is facing several issues due to lack of production capacity of the company. This issue has resulted in depletion in the performance of the company. These issues included a decrease in the sales, losing competitive advantage, losing customers and profits of the company. Primary and secondary methods of data collection have been used by Heavenly Chocolates for conductingthe research. This research has helped in gathering quality data which has helped the management of Heavenly Chocolates in decision making. For the purpose of taking decisionsand implementing the proposed changes in the internal environment of Heavenly Chocolates, it can adopt normative theory, decisions theory and Kotter’s 8 step change model. These approaches or theories have helped in taking appropriate decision and implementing the samein an effective manner.

BUSINESS DECISION MAKING2Table of ContentsIntroduction................................................................................................................................3Management decision to be made..............................................................................................5Main research objectives............................................................................................................6Sources of data (secondary).......................................................................................................7Primary data collection method.................................................................................................9Recommendations....................................................................................................................10References................................................................................................................................11

BUSINESS DECISION MAKING3Introduction Heavenly Chocolates is engaged in manufacturing and selling of the quality chocolate products through its retail outlet. Its retail outlet is located at Hay Market of Sydney. Heavenly Chocolates is offering premium chocolates and dark chocolate pralines for enhancing the satisfaction level of its customers (Heavenly Chocolate, 2017). A website was developed by Heavenly Chocolates ten years ago which was used for meeting the demands ofthe local people. Two years ago, services of its website were available for international market. This step of Heavenly Chocolates resulted in a rise in the customers and demands for the products offered. Heavenly Chocolates was unable to match up with the demand and lose its online customers due to lack of production capacity to meet the demand. This has affected the customer base, sales, profitability and reputation of the Heavenly Chocolates. Management of Heavenly Chocolates is planning to adopt strategies which will boost up the production process and will contribute towards meeting the demands of the customers. This report will discuss the research carried out for analysing the different strategies. This research proposal will cover the problem statement discussing the problem faced by Heavenly Chocolates along with the objectives behind conducting the research. Objectives will be set for attaining the desired goals of the Heavenly Chocolates. Different methods will be discussed which will be used for the collection of data for the proposed research along with the advantages and disadvantages associated with the method or source of data collection. Recommendations will be given to the management of Heavenly Chocolates for coping with the problem faced by them on the basis of the information collected with the helpof primary and secondary sources of data collection. The discussion will be made for analysing the effectiveness of the strategies Heavenly Chocolates is planning to adopt for coping with the problems faced by it due to improper production capacity.

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