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HEALTH AND SAFETY Business decision making consists procedure of choosing best option which will be effective for business firm. Effective decisions are helpful in managing business firm in order to accomplish predetermined targets. Q1. Do you think innovative technology impacts the profitability of high street shops? Q2. Does online platform have large number of importance in current market scenario? Findings •Positive response is ascertained from respondents •It is ascertained that customers use online mode of shopping more Suggestions •Need to bring quality is their products for attraction of more customers •Need to provide more security to while using online channels by customers INTRODUCTIONDATA INTERPRETATION AIMS AND OBJECTIVES Objectives •Conduct research to attain the impact of innovative technology upon the business of high street shops •Gather the views of respondents to understand about the importance of innovative technology Research Methodologies •The two different methods are used to collect information such as primary and secondary •Close-ended questionnaire is prepared which contains 10 different questions •Different graph and pie charts are formed to interpret information •Forselectionofrespondentsrandomsamplingmethodisused.30 respondents are select by use of this method.