Business Decision Making - Study of Poundland

This report summarizes the study of Poundland, a British multinational retailer supermarket, and its decision-making process. It covers various factors such as age group, gender, education level, income, expenditure, location, prices, discounts, market trends, customer preferences, and more.

Business Decision Making

Data analysis
Q1. Which age group you belong to?
a) 18-26 22
b) 27-40 10
c) 41-65 8
Mean 13.33333
Mode 6
Median 15
Std.D 7.571878

Gender
Q2. What is your gender?
a) Male 16
b) Female 20
c) Other 4
Mean 13.333
33333
Mode 0
Median 10
Std.D 8.3266
63998

Education
Q3. What is your education level?
a) Primary 15
b) Secondary 13
c) University 12
Mean 13.333
33333
Mode 3
Median 13.5
Std.D 1.5275
25232

Income
Q4 What is your monthly income?
a) 700-1000 14
b) 1500-3000 15
c) 4000-5000 11
Mean 13.3333
3333
Mode 3
Median 12.5
Std.D 2.08166
5999

Expenditure
Q5 What is your total expenditure
within a month (GBP)?
a) 100-150 12
b) 200-300 16
c) 400-500 14
Mean 14
Mode 12
Median 13
Std.D 2

Location
Q6. Is location can be consider as
important factor in constructing a
new retail in pound land?
a) Strongly agree 19
b) Agree 15
c) Disagree 6
Mean 13.3333
3333
Mode 1
Median 12.5
Std.D 6.65832
8118

Price
Q7. Does company should keep
their prices satisfactory?
a) Strongly agree 20
b) Agree 15
c) Disagree 5
Mean 13.3333
3333
Mode 0
Median 12.5
Std.D 7.63762
6158

Discount sales
Q8. Does company should provide
discounts during festive seasons?
a) Strongly agree 15
b) Agree 15
c) Disagree 10
Mean 13.3333
3333
Mode 5
Median 12.5
Std.D 2.88675
1346

Market trends
Q9. Should store follow trends
according to the market?
a) Strongly agree 17
b) Agree 13
c) Disagree 10
Mean 13.3333
3333
Mode 7
Median 13.5
Std.D 3.51188
4584

Convince
Q10 Should store convince their
customers to purchase products?
a) Strongly agree 14
b) Agree 15
c) Disagree 11
Mean 13.3333
3333
Mode 3
Median 12.5
Std.D 2.08166
5999

Facilities
Q11)Is there proper convenience facilities to
reach store?
a) Strongly agree 15
b) Agree 10
c) Disagree 15
Mean 13.333
333333
3
Median 15
Mode 15
Standard Deviation 2.8867
513459
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
10
15
Column C

Payment style
Q12) Do you like the payment Style
offered by Poundland?
a) Strongly agree 20
b) Agree 10
c) Disagree 10
Mean 13.333
333333
3
Median 10
Mode 10
Standard Deviation 5.7735
026919
a) Strongly agree b) Agree c) Disagree
0
5
10
15
20
25
20
10 10 Column J

Additional sales
Q13) Does company offer additional
sales features after purchase of luxury
items?
a) Strongly agree 13
b) Agree 14
c) Disagree 13
Mean 13.33
33333
333
Median 13
Mode 13
Standard Deviation 0.577
35026
92
a) Strongly agree b) Agree c) Disagree
12.4
12.6
12.8
13
13.2
13.4
13.6
13.8
14
14.2
13
14
13
Column C

Product variety
Q14 What type of variety should
prefer to purchase a product?
a) High 18
b) Medium 11
c) Low 11
Mean 13.3333
3333
Mode 7
Median 14.5
Std.D 4.04145
1884

Online sales
Q15 At what scale, a customer
prefer online shopping over offline
shopping?
a) High 16
b) Medium 12
c) Low 12
Mean 13.3333
3333
Mode 4
Median 14
Std.D 2.30940
1077

After sales services
Q16 Which kind of customer
group prefers more after sales
services??
a) High 11
b) Medium 15
c) Low 14
Mean 13.3333
3333
Mode 11
Median 12.5
Std.D 2.08166
5999

24 hrs
Q17 At what scale, people prefer a
store to be open for 24 hours?
a) High 12
b) Medium 20
c) Low 8
Mean 13.3333
3333
Mode 4
Median 10
Std.D 6.11010
0927

Branded product
Q18 Which kind of consumer group purchase
branded products?
a) High 20
b) Medium 10
c) Low 10
Mean 13.3333
333333
Median 10
Mode 10
Standard Deviation 5.77350
26919
a) High b) Medium c) Low
0
5
10
15
20
25
20
10 10

Home delivery services
Q19) How much customer are satisfied with
home delivery services?
a) High 4
b) Medium 16
c) Low 5
Mean 13.3333333
333
Median 10
Mode 0
Std.D 12.7279220
614
a) High b) Medium c) Low
0
5
10
15
20
25
30

Q 20) How attractive Ambiance
offered by the store?
a) High 10
b) Medium 20
c) Low 10
Mean 13.333
333333
3
Median 10
Mode 10
Standard Deviation 5.7735
026919
a) High b) Medium c) Low
0
5
10
15
20
25
10
20
10
Ambiance

Questionnaire
Personal details
Q1. Which age group you belong to?
a) 18-26
b) 27-40
c) 41-65
Q2. What is your gender?
a) Male
b) Female
c) Other
Q3. What is your education level?
a) Primary
b) Secondary
c) University
Q4 What is your monthly income?
a) 700-1000
b) 1500-3000
c) 4000-5000
Q5 What is your total expenditure within a month
(GBP)?
a) 100-150
b) 200-300
c) 400-500
Attractive Factors
Q6. Does location is an important element to be consider while opening new store for
Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
b) Agree
c) Disagree
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree
b) Agree
c) Disagree
Q9. Does Poundland have variety product range?
a) Strongly agree
b) Agree
c) Disagree
style
Q10) Is there proper convenience facilities to reach store?
a) Strongly agree
b) Agree
c) Disagree
Q11) Do you like the payment Style offered by Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q12) Does company offer additional sales features after purchase of luxury items?
a) Strongly agree
b) Agree
c) Disagree
Customer Preferences
Q13 Which sort of product mixture does customer prefer to purchase?
a) High
b) Medium
c) Low
Q14 Which kind of consumer group purchase branded products?
a) 1
b) 2
c) 3
Q15 What type of customer give more importance to online sales?
a) High
b) Medium
c) Low
Q16 What is your opinion about after sales customer services?
a) High
b) Medium
c) Low
Q17 In your opinion which consumer group wants Poundland to be opened for 24 hours?
a) High
b) Medium
c) Low
Q18 How satisfied are you with home delivery services?
a) High
b) Medium
c) Low
Q 19) How attractive Ambiance offered by the store?
a) High
b) Medium
c) Low
Q 20 Company have enough parking space?
a) High
b) Medium
c) Low

Executive Summary
This report summarizes the study of Poundland a British multinational retailer
supermarket that was established in 1990 with the main purpose of making
available of discounted product for customer. The company's headquarters are in
Willenhall, West Midlands, England. It has worked with different products,
including meat, consumer goods, electronic items and Tech.

REFERENCERS
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 Wang, B. and Hsieh, C.H., 2015. Measuring the value of patents with fuzzy
multiple criteria decision making: insight into the practices of the Industrial
Technology Research Institute. Technological