Analysis of Sales Revenue and Trend Lines of Wm Morrison, JS Sainsbury, Lidl and Aldi

BUSINESS DECISION MAKING

Wm Morrison's sales revenue
1 2 3 4 5
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
14528 15410
16479
17663 18116
Column C
Column D

Interpretation
It can be seen from the chart that revenue of
Morrison is elevating during 2009 to 2013. This
reflects that management of Morrison took sound
business decisions in last couple of years. In
adverse economic scenario it earn a good profit.
In past years performance on economic
parameters was very poor. Even in such a
situation firm sales does not decline and this is its
big achievement.

JS Sainsbury's sales revenue
1 2 3 4 5
0
5000
10000
15000
20000
25000
Column E

Interpretation
Current market share of Sainsbury in the UK retail industry is 16.6%.
From the table given below it can be observed that sales revenue of
JS Sainsbury's is continuously increases from 18,911 to 23,303.
Plunge in sales revenue is very impressive and it also reflects that
firm is taking various steps that lead to increase in its revenue.
Mentioned firm face lots of business problems due to adverse
economic condition in its business. Even though it successfully
increase its revenue from 18,911 to 23,303. From the table given
below it can be observed that there is a stability in the growth rate of
sales in case of Sainsbury then Wm Morrison. Up to FY 2012 its
sales revenue enhanced at the rate of 5% every yearn. But in FY
2014 this growth rate fall to 4%. But this fall was not so big and it
can be said that in opposite business conditions firm book a profit.

Lidl sales revenue
1 2 3 4 5
0
50
100
150
200
250
Column F