Business Decision Making

The project report summarizes the primary and secondary research in the context of Poundland Plc to determine profitability and effectiveness. It explores the process of business decision making and its importance, along with data analysis methods. Recommendations are provided for opening a new discount superstore.

Business Decision Making

INTRODUCTION
In business term, the decision making method is consider to be very much effective
for the manager and other employees as it aid to make plan to remove problems by
selecting alternative option that are most suitable for the situation. The entire process
of business decision making have a following steps that are needed to be taken into
consideration such as determining the decision, collect useful information, ascertain
alternative. As well as weigh each other option, select the most appropriate, make
perfection active and most important see the results. In this report, Poundland British
retail store is selected which offer different products at discounted price.

Primary data analysis and gathering
Primary evidence is actually data obtained from first-hand origins by an
investigator which use techniques such as interviews, surveys and experiments. It
is gathered specifically from original sources with considering the main objective
of certain project. As reliability of results is the main advantage of this method but
at the same time collecting of data through primary sources is expensive and time
consuming. It is also stated that this method is only valuable for some type of
research like in collecting information about Poundland Plc. Some of these
methods are discussed below

Questionnaire
Q1. In which kind of age-group do you belong?
a) 18-26
b) 27-40
c) 41-65
Q2. What is your gender?
a) Male
b) Female
c) Other
Q3. What is your education level?
a) Primary
b) Secondary
c) University
Q4 Your total income for a month (GBP)?
a) 700-1000
b) 1500-3000
c) 4000-5000
Q5 What is your actual spending for a month (GBP)?
a) 100-150
b) 200-300
c) 400-500

Cont….
Q6. Does location is an important element to be consider while opening new store for Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
b) Agree
c) Disagree
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree
b) Agree
c) Disagree
Q9. Does Poundland have variety product range?
a) Strongly agree
b) Agree
c) Disagree

Cont….
Q10 Which sort of product mixture does customer prefer to purchase?
a) High
b) Medium
c) Low
Q11 Which kind of consumer group purchase branded products?
a) 1
b) 2
c) 3
Q12 What type of customer give more importance to online sales?
a) High
b) Medium
c) Low
Q13 What is your opinion about after sales customer services?
a) High
b) Medium
c) Low
Q14 In your opinion which consumer group wants Poundland to be opened for 24 hours?
a) High
b) Medium
c) Low
Q15 How satisfied are you with home delivery services?
a) High
b) Medium
c) Low

Data analysis
Q1. In which kind of age-group do you belong?
a) 18-26 10
b) 27-40 12
c) 41-65 13
Mean 11.6666666667
Median 12
Mode 10
Std.D 2.1213203436
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D

Cont…
Q2. What is your gender?
a)
Male 18
b)
Femal
e 12
c)
Other 5
Mean 11.6666666667
Media
n 12
Mode 3
Std.D 9.1923881554
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D

Cont…
Q3. What is your education level?
a) Primary 10
b)
Secondary 8
c)
University 17
Mean 11.6666666667
Median 10
Mode 10
Std.D 4.9497474683
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D

Cont…
a) 700-
1000 14
b) 1500-
3000 12
c) 4000-
5000 9
Mean 11.6666666667
Median 12
Mode 5
Std.D 3.5355339059
Q4 Your total income for a month (GBP)?
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D

Cont….
Q6. Does location is an important element
to be consider while opening new store for
Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.6666666667
Median 10
Mode 1
Std.D 13.4350288425
1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E
1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E

Secondary data and analysis
Market share of Poundland Plc and other superstore
08/07/1905 09/07/1905 10/07/1905
0
500
1000
1500
2000
2500
3000
3500
Market growth
Pondland
Amount in
08/07/1905 09/07/1905 10/07/1905
0
500
1000
1500
2000
2500
3000
3500
Market growth
Pondland
Amount in

Cont…
2016 2017 2018
0.1
0.1
0.11
0.11
0.11
0.11
0.11
10.60%
10.80%
10.50%
Market Growth
Morrisons
Linear (Morrisons)
2016 2017 2018
0.1
0.1
0.11
0.11
0.11
0.11
0.11
10.60%
10.80%
10.50%
Market Growth
Morrisons
Linear (Morrisons)

Recommendation
As is implied by analysis, Pondland has a great position within united kingdom
market, thus Aboss Ltd implements the specific retailer's business strategy of the
company and opens a new discount superstore. They use to offer low-priced
goods and services and make customer feels more satisfied as compared to other
businesses. Therefore, in the competitive environment, different forms of
department store such as Pondland, Tesco offer different goods at lower prices.

CONCLUSION
According to the above argument, it is concluded that BDM seems to be an
significant process that makes company to make valuable plans while facing
serious situation and successfully carry business operation to reach the business
goals. It is an important method that follows accurate details in a comprehensive
manner and assessment to make good decisions according to the multiple business
circumstances.

Executive Summary
The project report, summarise the primary and secondary research in the context of
Poundland Plc in order to determine the actual profitability and effectiveness within UK
market. There are different sources of collecting data that are applied to particular research
in order to extract the meaning full results for Aboss ltd.

REFERENCERS
 Lee, S. and Seo, K.K., 2016. A hybrid multi-criteria decision-making model
for a cloud service selection problem using BSC, fuzzy Delphi method and
fuzzy AHP. Wireless Personal Communications, 86(1), pp.57-75.
 Wang, B. and Hsieh, C.H., 2015. Measuring the value of patents with fuzzy
multiple criteria decision making: insight into the practices of the Industrial
Technology Research Institute. Technological