This document discusses the role of statistics in business decision making, focusing on market research, sampling methods, and various statistical measures such as mean, median, mode, range, standard deviation, quartiles, and correlation.
Contribute Materials
Your contribution can guide someoneâs learning journey. Share your
documents today.
BUSINESS DECISION MAKING
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION.......................................................................................................................................3 TASK 1.......................................................................................................................................................3 1.1................................................................................................................................................................3 TASK 2.......................................................................................................................................................5 2.4............................................................................................................................................................9 TASK 3.....................................................................................................................................................11 3.1..........................................................................................................................................................11 3.3 Enclosed in Power point presentation.............................................................................................15 3.4..........................................................................................................................................................19 TASK 4.....................................................................................................................................................20 CONCLUSIONS.......................................................................................................................................25 REFERENCES..........................................................................................................................................26
INTRODUCTION The role of statistics has increased with the increasing interfaces that clarify the data related problems of an entity on a global level. Business analytics are using the traditional statistical measure that helps an entity in order to predict the future. Thomas Cook has been selected for this project report which has been used in order to develop their new product to lire most of their customers. This is all about collecting primary data by conducting survey through questionnaires. The data collected by an entity is summarized by using measures of central tendency such as mean, median and mode majorly. The business projects are evaluated by using capital budgeting tools in order to assess the feasibility and viability of the projects. TASK 1 1.1 The complex job involves while opening a new business is to conduct market research which helps in enhancing the business efficiency. The market research conducted by research will be able gather facts and figures to support the research. Data that can be collected for conducting a smooth research can be obtained by applying two major research approaches such as primary and secondary sources of the data.Information can be in the form of different facts and figures collected from first-hand and original source of data by individual person. Secondary sources of data are also referring to as taking external and highly efficient data which saves the time of an individual. The secondary research can be obtained by using books, journals, articles and several records of the government. It is best suitable data which can be obtained without wasting time or appointing any counsellor in gathering the data personally. The primary objective of this particular research study is to gather facts and figures in order to launch their new product of offering tour packages to lure their customers. The Thomas Cook can use Primary data collection methods in order to gather evidences to support their research. The questionnaires can be used in order to develop their overall products. 1.2 Sampling is regarded one of the important element in conducting particular research studywhichstressesongatheringdatafromvarioussourcesthatcanproducereliable information. There are several forms of sampling methods which can be used by an entity in order to produce accurate results to support an entity which are given as below:
Random sampling- The random samples are selected blindly by applying personal belief of an individual and rely on the intuition to achieve their project aim. The samples size is selected in the advance before conducting research in a particular area. The samples are randomly selected from large base of population without specifically observed its efficiency and relevancy. For instance, The Thomas cook has designed a batch of 200 customers which are further segmented into different areas to catch the interest of wide number of customers according to their tastes and preferences. Stratified sampling- This form of sampling method is recognised with another name of cluster samping technique which are gathered data in strata or a kind of group of same category. Samples are designed which is basically a group of samples categorised as per different criteria of the research. The products are designed by an entity which will segmented their overall products into different demographic features such as age, gender. 1.3 QUESTIONNAIRE FOR RESEARCH Name:____________ Age: ______ Gender Male () Female () Transgender () Do you visit Thomas Cook centre? ďˇYes [] ďˇNo [] Frequency of visiting Thomas cook travel centres? ďˇOnce in month {} ďˇOnce in year {} What factors beat competitors of Thomas Cook? oDiscount () oQuality () oBrand() oLocality () Which are the factors you considered before Booking for any tour packages at Thomas Cook?
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
ďˇPrice [] ďˇQuality [] ďˇStore location [] ďˇRefund policy [] In terms of service quality what rank you want to give Thomas Cook as compare to their competitors? ďˇExcellent () ďˇGood () ďˇAverage () ďˇPoor () Which rival firms store you often visit? ďˇCox& kings [] ďˇMake my trip [] Please give your valuable suggestions in relevant areas where Tesco must bring changes in its services __________________________________________________________________ TASK 2 2.1&2.2 Table1: Calculation of mean, median and mode Amount Spent (ÂŁ) Number of customers (f)Mid- value(x)fxCumulative Frequency (CF) 10-20181527018 20-30202550038 30-40163556054 40-50144563068 50-60125566080 60-7086552088
70-8067545094 80-9048534098 90-100295190100 1004120 Mean calculation Mean Formula=âFX/âF =4120/100 =41.2 Computation of Median Formula= âF/2 =100/2 =50 The median value of 50 is in range of 30-40 Median= L1+[(N/2-C)/F]*i(class size) M=30+[(100/2-38)/16]*10 M=30+7.5 =37.5 L1= Lower limit of the class interval N= number of frequency C= preceding cumulative frequency of 30-40 interval F= Frequency of 30-40 class interval i= class size that is difference between the class interval Mode calculation Z=L1+ (F1-F0)/[2(F1)-F0-F2]*i(class size) Z= 20+ (20-18)/[2(20)-18-16]*10 =23.33 L1= Lower limits of class interval F1= preceding frequency of class interval 30-40 F0= Succeeding frequency of class interval 30-40
F2= Frequency of class interval 30-40 Interpretations Mean-The arithmetic mean is regarded as one of the important methods of central tendency is play a significant role in the overall statistics. This unique concept of the statistics has raised the business efficiencythat created wider scope of innovative and creative technology (Rao and Tilt, 2015). In the present case scenario, the arithmetic mean of above set of data is 41.2 which obtain the true performance by judging the accurate information related to the development of overall product of travel operator. It has been observed that on an average basis customer makes purchase in the price range of 40-50. Median- Another statistical tool which is another measure of central tendency that helps an entity in determining the middle value out of bundle of data (Triantaphyllou, 2013). It helps in segmenting the large sample of population into multiple parts. This method is commonly used by stock analyst to understand the pattern of share price and its movement in future. The median of the above group of data is 37.5 which mean that the figure has classified in the series of continuous distribution. Mode- Another important tool used in statistics is mode which is another element in the tri-component chain of several values. These values will assist an enterprise which is used to judge the data by measuring its repetitiveness in whole set of data. The higher occurrence of a particular number refers to as mode of the whole set of data (Welsh and Birch, 2015). It should be noted that there are various kinds of modewhich is totally based on the specific situation in which there will be two modes, one mode or the situation arises in which there will be no mode. In the above data, value of mode is 23.33 in wholeset of information. 2.3 Range= Maximum value- lowest value =100-10= 90 Interpretations Range is regarded as essential aspects that create a particular range in which overall values will give adequate direction to an enterprise. It is recorded as one of the important aspects one of the concepts of descriptive statistics which is basically a difference between highest value and lower value of set of data (Sources of finance., 2012). The range reflects the size of the smallest interval which contains all kind of data and provides an indication of statistical
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
dispersion. The value of range in given situation is 90 as it can be said that there is difference in relevant values. Table1: Calculation of standard deviation Amount Spent (ÂŁ) Number of customers (f)Mid- value(x)FXX^2FX^2 10-2018152702254050 20-30202550062512500 30-401635560122519600 40-501445630202528350 50-601255660302536300 60-70865520422533800 70-80675450562533750 80-90485340722528900 90-100295190902518050 100412033225215300 Variance (S^2)=âFx2 â ((âFx)2 /n)/ n â 1 = 215300 â (4120)^2/100/(100-1) = 460.16 Standard deviation= â Variance = â 460.16 = 21.45 Interpretations Standard deviation is a measure which measures the changes or we can say variation in the overall amount of the sample of population which is used to quantify the amount of variation or dispersion of a set of data (Graham, Harvey and Puri, 2015). A lower standard deviation symbolises that data points tend to be similar to the mean and higher value will indicates that
data are spread over the determined range. In this case, the value of standard is 21.45 which are very low and do not show any kind of attraction with the mean values. Hence, it can be said that, customers will purchase items valued at 41.2 in Thomas Cook store. 2.4 Table1: Calculation of percentile Type of quartileFormulaFigures Lower quartile (Q1) Q1Q1 = âF/4= 100/4 = 25 Q1= L1 + (âF/4 â C)/F * i= 20 + (25-18)/20*10 = 23.5 Upper quartile (Q3) Q3q3= 3(âF/4)= 3(100/4) = 75 Q3= L1+ [3(âF/4)-C/F]* i= 50 + (75-68)/12*10 = 55.83 PercentilesQuartilesValues 25thpercentileLower quartile (Q1)23.5 75thpercentileUpper quartile (Q3)55.83 Interpretations In the cited case, 25thpercentile is regarded as lower quartile is given as 23.5 and 75th percentile which is renowned as higher percentile is 55.83 (Craft, 2013). It has been observed that up to first quartile, number of customers is increasing but in case of Q3 number of customers is declining. Hence, it can be said that transformation takes place in the trend. Inter-quartile range IQR= Q3-Q1
= 55.83-23.5= 32.33 Interpretations Inter-quartile range refers to the difference between varieties of quartile that can be calculated by data analyst. This value represents the difference between higher and lower quartile that is 32.33 which shows moderate position. Sales (Units)Discounts (%) 201 404 506 556 6010 7012 8013 9014 10015 Table1: Calculation of correlation ParticularsSales (Units)Discounts (%) Sales (in Units)10.97 Discounts (%)0.971 Interpretations Correlation is that tool which is commonly used in statistics by the data scientists to determine the relationship between two variables (Hwang and Yoon, 2012). It has been observed that the value of correlation is 0.97 and it reflects that both the sales and profit are in correlation with each other.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
TASK 3 3.1 Illustration1: Column chart Interpretations From the above column chart it has been observed that, the sales figure of the company has continuously increasing from 2002 to 2015 (Boulay, 2015). It shows the ability of the firm that which reduces the advertisement expenses in order to increase their overall sales and the revenue of an enterprise. The primary aim of this analysis is to incorporate all kind of changes that creates additional impact on the business of an enterprise.
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0100020003000400050006000 Illustration1: Bar graph Interpretations Bar chart of the enterprise is helps in revealing the capabilities of an organisation which in turn show the wonderful performance of the firm in previous years (Welsh and Birch, 2015). The decreasing expenses on advertisement have increases the sales level which in turn increases the amount of profit generated by the company. The bar chart is one of the visual presentations of graphical data that produces the results in a systematic manner. Pie chart for the net income generated by 5 branches of the company in 2015
Illustration1: Pie chart Interpretations This pie chart reflects the net income generated by the company from its different branches of their travel centres as they are currently operating at a global level (Kahraman, Onar and Oztaysi, 2015). The above pie chart is one of the methods of comparison is on the geographic representation in relation to the net income. It shows higher income among two famous cities of the United Kingdom such as two cities that is Birmingham and London.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
200020022004200620082010201220142016 0 1000 2000 3000 4000 5000 6000 Illustration1: Scattered diagram Interpretations This chart reveals the increasing sales figure as compared to the advertisement figures of an enterprise. Every organisation tries to decrease their overall expenses held by them which in turn enhance the brand image as they able to control their overall expenses in order to increase their sales and the revenue of an enterprise. (Triantaphyllou, 2013). 3.2
Interpretations The trend line chart is highly affected by the regression analysis that also works as one of the prediction tool which will help an entity in order to initiate their business proceedings.This tool is commonly used by business managers to make certain business predictions. The business is operates on higher risks and all its decisions are taken to minimised the effects of these future uncertainties. There are various kinds of business alternatives that can be used by the firms for predicting the future of the businessby using the present market information (Petersen, Kushwaha and Kumar, 2015). It can be seen from this trend line chart that in future years the sales level of the enterprise can be enhanced. With the increasing sales figure of the organisation it will also enhances their future potential growth but in this situation it shows slow growth rate. Primary deficiency of this approach is that the trends are prepared on the basis of past years which will not assure an entity by eradicating weaknesses from its roots and banned the entry of that in near future. This incomplete presentation is not effective in predicting the future as the decisions based only on past figures is not appropriate. 3.3 Enclosed in Power point presentation
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Sir/Ma'am In today's Modern world the hospitality sector is constantly changing which enhances the role of travel sector by creating external difficulties by adding the touch of technology as one of the important factor (Welsh and Birch, 2015). Core competencies are that unique capabilities of a firm which helps an enterprise in order to get competitive advantage over its competitors. The current sales figure of the firm has been evaluated by applying different statistical tools will forms a basis of taking future decisions. This helps in making future decision that it will further increase in near future with higher level of sale. However, this increasing speed of growth of sales can be reduced in future. Developing a new product is the biggest decision which needs to be taken in near future after considering all negative and positive risks. This business efficiency is th primary motto of the research study whichisdetermined by applying statistical measureswhich aretaken into considerations in order to form correct decisions. Trend analysis is another important approach that helps an entity in order to determine a particular market trends in terms of tastes and preferences of all kind of buyers. This is essential to aware management regarding future potential risks that can ruin the existing business growth by making advance future plans. Firm is earning good amount of revenue in the business which is backed by the advertisement of the product that is done by the enterprise. Future strategy of the enterprise states that more aggressive promotion strategy needs to be followed in order to elevate sales growth rate. TASK 4 4.1 An entity need to place particular kind of information processing tool at their workplace as the work related information are transferred from one end to another in order to convince all their business users towards the decisions taken by the mentor. There are various kinds of information processing systems to facilitate the process of sharing of information from one source to another source. The varieties of information systems which can be used in this business are given below: Transaction processing system- The daily routine business transactions takes place in every entity which will be stored with the help of using adequate technology. It may be defined as a type of information system that stores as well as modifies and retrieves daily routine transactions
of the enterprise (Triantaphyllou, 2013). This particular system works virtually as the accuracy are determined by using technology of transactions and then produce the good results after correcting the inherit error occurring in several business transactions. TPS systems are designed to process transaction virtually to ensure that the customer data is available in the processes. Some of different attributes of TPS are the following: ďˇAccess control ďˇEquivalence ďˇHigh-volume rapid processing ďˇTruth worthiness The qualifiers are one of the criteria or parameters to judge the efficiency of all the daily routine data in real time. These will test the efficiency and effectiveness of the transactions which are given as below: ďˇAuthenticity ďˇConsistency ďˇisolation ďˇDurability Office automation system- The general daily routine business activities of the business entity are automated by using application software. This particular element is an amalgamation of hardware,softwareandotherresourceswhicharerequiredtosmooththeprogressof communication efficiency (Triantaphyllou, 2013). It refers to that tools and methods that are applied to several business activities. It utilises use computer in th back end and software in the front end in order to generate, collect, store, manipulate and convey confidential information for accomplishing basic tasks and goals through digital and electronically. It includes additional activities such as exchange of information, management of administrative data and handling of the numerical data. 4.2 Task NameDurationStartFinishPredecessors Replace window in lounges5 wksFri 9/9/16Thu 10/13/16 Rewiring4 wksFri 9/9/16Thu 10/6/16 Re-plaster walls of lounges2 wksFri 10/14/16Thu 10/27/161
Fit lights in lounges1 wkFri 10/7/16Thu 10/13/162 Decorate bedrooms5 wksFri 10/7/16Thu 11/10/162 Install plumbing5 wksFri 10/7/16Thu 11/10/162 Decorate lounges4 wksFri 10/28/16Thu 11/24/163,4 Replace window in lounges5 wksFri 9/9/16Thu 10/13/16 Rewiring4 wksFri 9/9/16Thu 10/6/16 Re-plaster walls of lounges2 wksFri 10/14/16Thu 10/27/161 Fit lights in lounges1 wkFri 10/7/16Thu 10/13/162 Decorate bedrooms5 wksFri 10/7/16Thu 11/10/162 Install plumbing5 wksFri 10/7/16Thu 11/10/162 Decorate lounges4 wksFri 10/28/16Thu 11/24/163,4 Decorate kitchens3 wksFri 11/11/16Thu 12/1/166 Decorate2 wksFri 11/11/16Thu 11/24/166 Interpretations Gantt chart is one of the important tools of project management which is commonly used in scheduling of tasks and duties to segment the overall project into several fragments. It is considering the time element as all activities are assigned adequate time due to which the overall performance of the project can be monitored. The delay in one particular activity may lead to delay in the whole project.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Interpretations Another important part o project management is network diagram that visually presents the overall parts of the project into systematic flow of activities. This will ensure the critical path of the project that is actual time required by the project in completing the whole project. The time required by this particular project is 2+6+8 that means 4+5+5= 14 weeks. 4.3 Project APV @10%Present valueProject BPV @10%Present value Initial investment250000250000 11000000.90990909900000.90981818 21150000.826950411250000.826103306 31250000.751939141350000.751101427
41300000.683887921100000.68375131 51400000.62186929850000.62152778 Total455585414461 NPV205585164461 Interpretations The profitability of the future projects are evaluated by assessing the business proposal by applying important tool of capital budgeting that is net present value method (Rao and Tilt, 2015). It is that method which helps in determining the future profitability by using same discounting factor rate of 10%. It has been observed that after evaluating both the projects it has been observed that project A has generated higher amount of NPV than project B hence, it should be selected. Project AProject B Initial investment-250000-250000 110000090000 2115000125000 3125000135000 4130000110000 514000085000 IRR36.47%33.28% Interpretations Internal rate of return is another measure of capital-budgeting that uses time value of money in order to ascertain the rate at which an enterprise can earn profitability and their initial investment and the future cash flow gets equal (Triantaphyllou, 2013). The IRR is higher among project A that is higher than the cost of capital of an enterprise so it should be selected.
From the above usage of two different capital budgeting technique applied in evaluating the two projects such as NPV and IRR which is helpful for an enterprise in assessing their efficiency. It has been determined that project A has been selected as a unanimous decision of both the approach. CONCLUSIONS It can be summarized from the above project report that results obtained by using statistical measures will help Thomas Cook in developing their new products. The launching of the products will be able to lure the interest of all the individuals.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books and Journals Boulay, A. M., et.al., 2015. Analysis of water use impact assessment methods (part B): applicability for water footprinting and decision making with a laundry case study.The International Journal of Life Cycle Assessment. 20(6). pp.865-879. Craft, J. L., 2013. A review of the empirical ethical decision-making literature: 2004â2011. Journal of Business Ethics. 117(2). pp.221-259. Graham, J. R., Harvey, C. R. and Puri, M., 2015. Capital allocation and delegation of decision- making authority within firms.Journal of Financial Economics. 115(3). pp.449-470. Hwang, C. L. and Yoon, K., 2012.Multiple attribute decision making: methods and applications a state-of-the-art survey(Vol. 186). Springer Science & Business Media. Ibrahim, B., Dumas, C. and McGuire, J., 2015. Strategic decision making in small family firms: an empirical investigation.Journal of Small Business Strategy. 12(1), pp.80-90. Kahraman, C., Onar, S. C. and Oztaysi, B., 2015. Fuzzy multicriteria decision-making: a literaturereview.InternationalJournalofComputationalIntelligenceSystems.8(4). pp.637-666. LaureiroâMartĂnez, D., Brusoni, S., Canessa, N. and Zollo, M., 2015. Understanding the explorationâexploitation dilemma: An fMRI study of attention control and decisionâ making performance.Strategic Management Journal. 36(3). pp.319-338. Petersen, J. A., Kushwaha, T. and Kumar, V., 2015. Marketing communication strategies and consumer financial decision making: The role of national culture.Journal of Marketing. 79(1). pp.44-63. Power, D. J., Sharda, R. and Burstein, F., 2015.Decision support systems. John Wiley & Sons, Ltd. Rao, K. and Tilt, C., 2015. Board composition and corporate social responsibility: The role of diversity, gender, strategy and decision making.Journal of Business Ethics.pp.1-21. Shepherd, D. A., Williams, T. A. and Patzelt, H., 2015. Thinking about entrepreneurial decision making review and research agenda.Journal of management. 41(1). pp.11-46. Triantaphyllou, E., 2013.Multi-criteria decision making methods: a comparative study(Vol. 44). Springer Science & Business Media. Welsh, D. H. and Birch, N. J., 2015. The ethical orientation of US small business decision makers: A preliminary study.Journal of Small Business Strategy. 8(2). pp.41-52.
Online Sourcesoffinance.,2012.[Online].Availablethrough:<http:// http://www.bized.co.uk/learn/business/accounting/sources/index.htm>.[Accessedon26 November 2016].