Developing Business Ideas

The assignment content presents a business development and idea report for establishing a fitness center in Australia. The report includes an analysis of the Australian market, a proposed business plan, and a business model for Fast Frame Fit City Business. The proposal suggests investing AUD$100K to start up the business, installing online cyber computing mechanism enterprises resources planning, and hiring experts to provide customized services to clients.

RUNNING HEAD: Business development and ideas 1
Student Name-
Title- Business development and ideas
University Name-

Business development and idea 2
Table of Contents
Business plan...............................................................................................................................................4
Analysis of Australian market and proposed business plan.........................................................................4
Business model of Fast frame city business.............................................................................................5
References...................................................................................................................................................7

Business development and idea 3
In this report adamantine study has been conducted on the undertaken fitness business
industry and developed business plan to promote fitness gym in Australia. In this report, fitness
business has been undertaken and structure business model to promote and effective running of
fitness business in Australia have been taken into consideration. This report reflects all the
internal and external factors which will be faced by entrepreneurs while running it fitness
business in Australia in determined approach.

Business development and idea 4
Business plan
In order to start a business in fitness industry in Australia, there are several business
options such as health center, Spa business, dietician experts and fitness body center. However,
with the increasing ramification of economic changes and people’s inclination towards fitness
industry, starting up of Fitness center in Australia is very valuable business decision (Indrawati,
N.K., 2014). It is determined after evaluating various internal and external factors that
establishment of fitness center in Australia will not only create value of investment and but also
create high amount of profit to investors. However, in order to start up a new business in
Australia, company needs to evaluate the health industry and existing business organizations
(AUDRETSCH, 2014).
After evaluating the data from various sources, it is evaluated that more than 40%
population in Australia have been suffering from various diseases and illness. Therefore, if
Fitness center is established in Australia then it will attract various clients and people in fitness
industry. The name of the business is Fast Frame fit city business (Solayman, 2013).
Analysis of Australian market and proposed business plan
Promoters of Fast frame city center will have to invest at least AUD$ 100 K to start up
new business. This cost will be used to install Fast frame city business in Australia. After that,
promoters need to adopt cyber computing enterprises resources planning. This ERP system will
be used to promote business online. All the required details and information could be collected
by promoters by using primary and secondary details (Najmaei & Sadeghinejad, 2017).

Business development and idea 5
Business model of Fast frame city business
It is evaluated that Fast frame city business will be accompanied with several parts and
steps in which various functions are performed. It is determined that company needs to install
online cyber computing mechanism enterprises resources planning in it business functioning. It
is considered that cyber computing mechanism enterprises resources planning will help Fast
frame city business to establish effective communication between employee to employee and
employees to clients. This innovative business model will establish structured business formation
for the effective business functioning. This business model will include the matrix approach in
which some of the employees of different department will gather together to deliver the effective
services to clients such as internal control department, assessment department and supervision of
business. It is observed that in order to establish this new business model of Fast frame city
business center, investors and promoters needs to raise AUD$ 100 K for all the value chain
activities. This finance will be used for the following components and activities of business
(Desai, et al. 2014).
Activities AUD$
Monthly rent and earnest money for taking
land and building
100K
Leasing machinery 200K
Plants and machinery 300K

Business development and idea 6
Hiring employee 200K
Installation of ERP and cyber computing 100K
Marketing and promotion 50K
Hiring Experts 50K
This level of customized services of Fast frame city business center has been prepared to
provide the best possible services to clients in Australian fitness industry. It is evaluated that if
Fast frame city business provides customized services to clients in Australia then it will attract
more customers towards fitness industry. In addition to this, customization in fitness services in
Australia will motivate people to be fit and attractive in determined approach. The business
model of Fast frame city center is prepared on the basis of client’s perception, values, and
choices. This fast Frame city center will have imported machines and fitness plans which will not
only increase the people’s experience in fitness activities. In addition to this, experts hired from
the foreign will also impart training tips to young people who are ready to take proper level of
training and fitness activities in determined approach. Now in the end, it could be inferred that
business model of Fast frame city business is based on the cyber computing enterprises resources
planning and systematic view chain for providing better level of fitness services in Australian
fitness industry (Lindskog, 2012). This newly developed business will reflects high amount of
profit and increase in overall market share of company in determined approach.

Business development and idea 7
References
AUDRETSCH, D. B. (2014). Small Business and Entrepreneurship: The Emergence of a Scholarly
Field. 20 years of Entrepreneurship Research, 49.
Desai, K., Fisher, I., Witch, E., Vasko, L., Miller, C. & Simán, M., (2014). Evolution of a Robust Design
Framework for Clinical Development.
Indrawati, N.K., (2014). Management by Inspiration: Implementation of Transformational Leadership
on Business at Pondok Pesantren*) Sunan Drajat. Procedia-Social and Behavioral Sciences, 115,
pp.79-90.
Lindskog, M. (2012). On systems thinking in logistics management-A critical perspective (Doctoral
dissertation, Linköping University Electronic Press).
Najmaei, A. & Sadeghinejad, Z., (2017). Designing Business Models for Creating and Capturing Shared
Value: An Activity-System Perspective. Entrepreneurship: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications, p.335.
Solayman, M. M. (2013). STRATEGIC PERFORMANCE MEASUREMENT GUIDELINES AND
FRAMEWORK TO MERGE BALANCED SCORECARDS AND BUSINESS
INTELLIGENCE TECHNIQUES. ASIAN JOURNAL OF COMPUTER SCIENCE &
INFORMATION TECHNOLOGY, 3(10).

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