logo

New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia

Analyzing market entry barriers and ways to overcome them for a new venture.

15 Pages938 Words317 Views
   

Added on  2023-06-13

About This Document

This presentation discusses the establishment of Cosmos Coffee Company in Australia, including its business activities, funding requirements, and core competencies. It explores the market opportunity, barriers, and ways to overcome them, such as setting up an international business model, establishing effective marketing plans, and entering into joint ventures. The presentation also covers the industry growth, costing of raw materials, and the use of advanced technologies to set up an effective advertising strategy.

New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia

Analyzing market entry barriers and ways to overcome them for a new venture.

   Added on 2023-06-13

ShareRelated Documents
New Markets: Barriers and Ways
to Overcome
Name of Business
[Student Name] – [Student Number]
New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia_1
Introduction
• The name of the Company would be
Cosmos.
• Business activities- It will sell all the
international coffees in Australia.
• It will be set up as independent private
company.
New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia_2
Conti.....
• It will require funding of approximately
AUD $ 1 million.
• Funds will be raised by using the Bank
loan and private funding of the
promoters.
• Joint venture will be established with the
local operators to meet the legal
compliance.
New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia_3
Conti.....
• It will core competency in selling
attractive and different coffees.
• The SEO engine, seminars and social
media will be used as promotional
activities.
• It will give high discounts to its first 200
clients to attract them.
New Markets: Barriers and Ways to Overcome for Cosmos Coffee Company in Australia_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Starting up of new Coffee business in UK - Business Plan
|5
|682
|284

Business plan for Beauty and Spa business
|43
|6247
|224

Tourism Industry in Australia Assignment
|5
|1252
|87

Competitive Advantage: Strategic Analysis of Grain Corp Limited, Ramsay Health Care, and TUI Group Company
|11
|1981
|187

Managing and Running a Small Business
|11
|2749
|25

External Factors Impacting Business Operations: A Case Study of Starbucks
|11
|635
|93