Analysis of Mobile Application Development and Marketing Strategies

The provided assignment details an in-depth analysis of mobile application development and marketing strategies. It involves a review of various sources including academic papers, patents, and industry reports. The 7P's of marketing mix are discussed to understand the factors that influence app-based services on cloud platforms. PESTLE analysis is also conducted to identify the external factors affecting mobile app development. Porter's Five-Force Model is used to analyze the competitive forces in the mobile app market. Case studies on virtual reality experiences, online store launches, and social media integration are included to illustrate practical applications of these marketing strategies.

Encore Consultancy
Services

EXECUTIVE SUMMARY
Business development entails processes and tasks to create and implement chances of
growth within and between organizations. It is the development of long term value for an
enterprise from markets, customers and relationship. In order to identify one stop solution for
plumbing, electrical and any maintenance work at home or company is a most essential business
idea. For this, Encore Consultancy services is a new business idea that have decide to launch
mobile application and website for people who live in state of Kerala. For developing business
idea, there are some steps which have been completed in an effective manner. Introduction
chapter have been done by analysis terms of references, design and structure of the report,
actionable assumptions, timescales etc. Along with this, business concept is another chapter for
developing business idea. In this product, service, target market, value added, specific features,
stakeholders, window of opportunities have been identified which will support Encore
Consultancy services in development of its new business idea.
Feasibility research have been finished by identifying needs of primary and secondary
data, key areas of feasibility research i.e. product/service, industry, market, organisational and
finance. All these types of feasibility helps Encore Consultancy services in identification of
political, social, environmental, legal, economical and technological situation of Kerala. In this,
industry feasibility have done with the use of Porter's Five-Force Model. This model helps an
enterprise by providing accurate information about the competitive rivalry, threat of new
entrants, bargaining power of suppliers, bargaining power of customers and threat of substitutes.
As all these factors will helps an organisation by providing opportunities for its success and
growth and different countries. Business model is another important part for business
development which have also completed by including different aspects such as customer,
superior value propositions, channel, revenue etc. Business plan is last step which have been
done by creating viability of the plan, budgets and investment requirement etc. Therefore above
discussed all steps of are useful and essential for development of new business in Kerala.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
TOPIC .............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Overview of Business development plan ...................................................................................1
Terms of reference for the proposal ...........................................................................................1
Rationale for business idea..........................................................................................................2
Relevant Models and Information Sources used ........................................................................2
Actionable Assumptions ............................................................................................................2
Timescales for achievement .......................................................................................................3
Business Proposal Structure........................................................................................................3
CHAPTER 2: BUSINESS CONCEPT ...........................................................................................4
Product or service........................................................................................................................4
Target Market..............................................................................................................................4
Value added.................................................................................................................................4
Specific Features.........................................................................................................................5
Who is Involved..........................................................................................................................5
Windows of opportunity.............................................................................................................5
CHAPTER 3: FEASIBILITY RESEARCH ...................................................................................6
The feasibility research plan.......................................................................................................6
Primary and secondary data needs..............................................................................................6
Research Methodology................................................................................................................7
Objectives and Scope..................................................................................................................7
5 key areas of feasibility research...............................................................................................8
Ambition v/s Ability.................................................................................................................15
CHAPTER 4: THE BUSINESS MODEL ....................................................................................16

BUSINESS PLAN FOR ONE STOP SOLUTION FOR PLUMBING, ELECTRICAL AND
ANY MAINTENANCE WORK AT YOUR HOME OR YOUR COMPANY. A STUDY ON
ENCORE CONSULTANCY SERVICES. ..............................................................................20
“ENCORE CONSULTANCY SERVICES”.............................................................................20
CHAPTER 5: EVALUATION OF BUSINESS DEVELOPMENT PLAN ................................21
Research Reflection Report...........................................................................................................27
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

TOPIC
“A one stop solution for plumbing, electrical and any maintenance work at your home or
your company. A study on Encore Consultancy services.
CHAPTER 1: INTRODUCTION
Overview of Business development plan
Business development plan introduces as an effective document that outlines how an
organisations implement their business development strategy. Scope of business development
plan covers both the sales and marketing functions, as they are so intertwined in most essential
professional services forms. For this business development plan, Encore Consultancy services is
given organisations which deliver different services about the plumbing, electrical and any
maintenance work to company as well as home also. Main purpose of this organisations is to
gives help in any type of blue collar job assistance to company and homes for short term
contracts (Bar, Weber and Pisani, 2016). One of the main emphasis of such enterprise will be on
electrical and plumbing works. Along with this, company decide to implement one stop solution
for solution for their customers who faced issue regarding plumbing, electrical and any
maintenance work within an organisations as well as home also. For this company decide to
give assistance to their customers via its office and also its mobile application and website in
direct manner. It is essential and effective way for an organisations to deliver fast services to the
customers as it will support client by saving its time and cost. With the help of website and
mobile application, customer will be capable to see the closet technician available to them for a
service.
Terms of reference for the proposal
 To identify basic requirements of Company or home about the plumbing, electrical and
any maintenance work.
 To develop one stop solution for plumbing, electrical and any maintenance work within
an organisations or home.
 To articulate the business set-up, core strategy, resource requirements and core
competencies.
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Rationale for business idea
Main rationale behind selecting this business idea is to help those organisations or home
whose faced issue regarding plumbing, electrical and any maintenance work. Main business idea
is to launch mobile application and website in state of Kerala (Berntsen and Lillie, 2016). There
is no large number of blue collar personnel due to the trend of group getting over educated and
searching for white collar jobs.
Relevant Models and Information Sources used
In order to delivering plumbing, electrical and any maintenance service in Kerala, Encore
Consultancy services decide to launch a mobile application and website because there is more
requirement. For this, different models will be require to use by an organisation such as
PESTLE, Value chain analysis, Porter's Five Force Model, SWOT analysis and business canvas
model. All these are useful and effective models which will help an organisation by providing
accurate information about the political, environmental, economical, social, technological and
legal situation of Kerala. Along with this, all these models will also support an enterprise to
develop basic understanding about the industry or their rivals. Apart from this research
methodology introduces useful process used by researcher in order to identify accurate data
about the study (Cameron and Brawdy, 2015). There are basically two types of data collection
sources which is primary and secondary. For accumulating primary data, questionnaire is
effective sources. On the other side for collection of secondary information, different number of
books, articles, journals etc. resources will be applied. Both source of data collection are
essential but according to the study, secondary data will be used by researcher. As it will help an
investigator by providing in-depth and relevant data about the study.
Actionable Assumptions
Actionable assumptions mainly related with the business proposal which will help an
organisation in implementation of mobile application and website in Kerala.
 To increase the knowledge about the mobility and technology among peoples who live in
Kerala.
 To save time and cost of an organisation and people live in home by launching a new
website and mobile application in regards of delivering electrical, plumbing and any
maintenance service in quick manner.
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Timescales for achievement
Time is necessary part for organisation or researcher to complete whole project within
given time duration. Proper identification of starting and ending time regarding launching of
mobile application and website in Kerala will help an enterprise to achieve better outcomes
(Cardona Jr, 2017). As it will also helps citizen to achieve better services about the electrical,
plumbing and any maintenance in their home or organisation quickly. Operations are planned to
start within 7 months –estimated around august 2019.
Business Proposal Structure
Structure of business proposal is divided into certain parts which are determined in detail
manner:
Chapter 1: Introduction: This chapter includes basic information about the business
proposal. This chapter includes, overview of the proposal, business information, rationale, terms
of references etc. All these are important for doing each tasks of proposal in systematic manner.
Chapter 2: Business concept: It is another chapter which will help in identification of
product/ service, target market, etc. This chapter gives accurate description about the business
idea.
Chapter 3: Feasibility research: This chapter will be based on 5 key areas of feasibility
research including product/service, industry, market, organisational and financial. All these are
useful for performing tasks of business proposal.
Chapter 4: Development of business model: It is another important chapter which gives
a determination of the competitive benefits and distinguishing prospects of the new venture that
leads to the creation of a sustainable business model.
Chapter 5: Business plan: This is a last chapter of business proposal which determine
how an organisation intends to functions in first 6 years. This chapter will also include how to
achieve better outcomes of new venture within given time duration.
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CHAPTER 2: BUSINESS CONCEPT
Business concept mainly related with the detail information of an organisation and its
products, services, target market, participants etc. All these are identify main parts on an
enterprise and support them in its success and growth.
Product or service
Encore Consultancy services decide to provide support in any type of blue collar job
assistance to industries as well as home also for short term contract. Company will give
assistance to their customers via its office and also lunch website and mobile application. Along
with this, company need to implement one stop solution which is mobile application and
websites (Chan, 2015). As it will support an organisation to give plumbing, electrical and any
maintenance services at home or company.
Target Market
Target market of Encore Consultancy services is home and industry who are require
plumbing and electrical service quickly. For this company lunch mobile application and website
which will helps target market to search electrician nearby your location. This service will be
launching in state of Kerala because there is shortage of blue collar. Main reason behind shortage
of blue collar in Kerala is trend of people getting over educated. It will makes as perfect as
people complain about trouble in searching someone to work on electrical, plumbing and other
maintenance works.
Value added
Encore Consultancy services mainly specialise in delivering of technology-enabled
solutions in a different areas. This company will be helps an industry as well as homes by
providing effective service and solution (Chebet, 2017). Along with this, Encore Consultancy
services decide to add new service which is launching of mobile application and website. This
service assist those people who live in state of Kerala. With the help of this service, people are
able to search technician by 3-4 click on their smartphones. This type of service mainly helps
home and industry based customers by providing one stop solution as fast as possible.
Specific Features
It is another important part of business concept which will help an organisation to
increase customer base by developing of specific features in mobile application and website.
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There are different features such as easy access to contact information, optimised for users, make
their site legible, Map & direction etc. All these are useful features which will help an
organisation to attract large number of customers easily. Along with this, above features will also
support peoples who are live in Kerala by providing accurate information about the nearest
technician, plumber (Crowe, Tavilla and McGuire, 2015). Specific feature in website and mobile
application is important aspects for company because with the use of these features, they can
maximise customer base and accomplish long term goals and objectives within given time
duration.
Who is Involved
In development and launching of one stop solution such as mobile application and
website, there are different stakeholders have involved. Customers, managers, investors,
government etc. are consider main stakeholders for this business. As all these are play important
role by development of effective solution in state of Kerala. Along with this, with the help of all
stakeholders, Encore Consultancy services will be able to launch new mobile application and
website for those customers who are require plumbing, maintenance and electric services
quickly. As it will be more essential and important part for the success and development of
Encore Consultancy services in state of Kerala.
Windows of opportunity
It introduces as a time period during which certain action or activity can be taken that will
attain a desired result. Once this time duration is finished, or the window is closed, the specified
result is no longer possible (D’SOUZA, 2018). Launching of mobile application and website is
most essential opportunity for Encore Consultancy services. As it will help them in improving
its market image and goodwill in state of Kerala as well as in the mind of home and industry
based clients.
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CHAPTER 3: FEASIBILITY RESEARCH
Feasibility study is explained as initial design stage of project that brings together
elements of the knowledge. It consists estimate of expertise knowledge that needed for project
and provide the qualitative as well as quantitative assessment of the other necessary resources.
The feasibility study is explained as analysis that taken all the factors of project in to account by
consisting technical, economic, legal and the scheduling considerations. The main reason behind
develop the effective feasibility plan is to analyse the problems which Encore Consultancy
services. For developing the feasibility plan, there is a need to company to determine project
viability in relation to product/services, market, Industry, organisational and financial feasibility.
It will be helpful in over come from the issues and can gain the competitive benefits.
The feasibility research plan
Feasibility plan aids in determining that the business can get success or not. It will help in
analysing the success of business in future. This plan is based on some components for an
instance in depth research, data collection and the supportive evidence for sources. This kind of
research will help the business owner in understand the needs and the thoughts about the
plumbing, electrical and any maintenance services on mobile application. In given feasibility
study, Encore Consultancy services, initial stage will give an in- depth study and the current
status about applications which will provide the better services to people. Encore Consultancy
services plan to launch its applications in Kerala because there are minimum blue collar
personnels. In context to better feasibility plan, information and data need to be collected from
the local people of Kerala for the purpose of check business feasibility (Ganapati and Reddick,
2018).
Primary and secondary data needs
For measure the feasibility of business plan, it is essential for Encore Consultancy
services to gather data and information from the various sources because it will help in convert
the ideas in reality. Under this, primary and secondary are two different methods of data
collection which provide the accurate and reliable information.
Primary method- Under this, data is gathered through an investigator itself for particular
purpose. It is first hand data that collected through an investigator itself. The different sources of
gathering primary data are interviews, questionnaire, surveys etc. In addition to this, to collect
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the relevant information about feasibility launching the mobile applications and website which
will help the people of Kerala to get better services in less time.
Secondary method- It is explained as data that gathered through someone other than user.
It has collected previously and also can be accessed through researcher. The different sources of
collect the secondary data are books, journals, articles, internet sources etc. In relation to
conducting feasibility investigation over business plan of Encore Consultancy services, blog and
the online articles will be used (Gikundi, 2017).
Research Methodology
It is explained as process that is used to gather data and information for purpose of
making better business decisions. It is theoretical as well as systematic analysis of methods
which applied to area of study. It can properly related to theoretical analysis of methods which
are appropriate to study area. In addition to this, research methodology included particular
techniques which are mainly adopted in process of investigation to gather, assemble and also
evaluate the data. It explains tools which are used to collect reliable information in particular
research study (GrEEnhalGh, 2016). The main tools of research are questionnaire, interviews
and surveys. Under this, there is a requirement for Encore Consultancy services to use
appropriate tools as well as methodologies for gathering accurate and reliable information that
aids in support business plan related to launching the applications on the basis of feasibility. In
order to carried out the feasibility research, it uses the secondary sources. This has to be taken to
conclude report within stipulated time period. Under this, primary helps in concluded the
feasibility of research. On the other hand, secondary research is cost effective and time
consuming.
Objectives and Scope
Under this, main objective of Encore Consultancy services is to launch the mobile
applications and the website in Kerala through which it can able to provide the plumbing,
electrical and any maintenance services to people at home. The main reason behind launching
this application is that in Kerala, there is shortage of the blue collar workers because if trend of
the people which getting over educated and also searching for the white collar jobs. The scope is
wider because through 3-4 click, the services enable people to search technicians on their
smartphones. It will provide plumbing, electrical and any maintenance services to the people.
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5 key areas of feasibility research
For determining the feasibility of business plan, there is need to Encore Consultancy
services to conduct a research over 5 main areas and these are product/ service, industry, market,
organisational and financial feasibility. It aids in analysing the abilities and the capabilities
through which business can be retain at market place. The main key areas of the feasibility
research mention below:
Product and services feasibility
It is one of the most necessary aspect of feasibility study. There is a need to evaluate
viability of services or products that business venture intends to provide to consumers. It helps
in provide clear understanding regarding gap in market for products (He, Chan and Guizani,
2015). It is necessary for an organisation to develop the products and services on the basis of
demands or requirement of consumers. Under this, Encore Consultancy services gives assistance
in blue collar job assistance to the industries and home for the short term contracts. Many of
technicians work freely and also contacted through people which are near to the, for work
purpose, if majority of technicians are brought in to system where they can able to search the
jobs which available using their mobile phones then their earnings will be enhanced and they can
able to solve issues of clients. Through mobile applications, Encore Consultancy services will
provide the plumbing, electrical and any maintenance services to clients at home.
Industry feasibility
It is another important part of market feasibility which will help an organisation to
analysis accurate information about the country and industry where they launch new services. It
introduces as a external part of an enterprise which will support an organisation to find out
political, social, economical, legal, environmental and technological situation of India or its state
of Kerala. Along with this, industry feasibility also useful and essential for Encore Consultancy
services to analysis bargaining power of customers, bargaining power of suppliers, threat of
Substitutes, threat of new entrants and competitive rivalry (Jackson, 2017). Thus all these are
important and help an enterprise in successfully development of its new business idea. PESTLE
and Porter's five-force model are useful framework for industry feasibility which are determined
as under:
PESTLE Analysis: This framework introduces as a vital planning tool that will be
applied to identify and examine those factors in the macro environment that will effect on
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business strategic decision making. In order to identify political, economic, social, technological,
environmental and legal situation of Kerala where Encore Consultancy services launch their
business, PESTLE analyse is most essential factor.
Illustration 1: PESTLE Analysis
(Source: PESTLE Analysis, 2018)
Political Factors: These are those factors which impacts upon the working of an
organisation due to changes in governmental policies, rules and regulations, trade policies, tax
laws, labour laws and many more. As the organisation is dealing in IT Sector, in the following
sector the country is stable and also the market conditions of Kerala are more because of highly
educated people (Kasamani and Gikundi, 2017). So due to the stability in IT sector and India is
also a developing country, there are relaxations which helps the companies to ensure their proper
growth and development in this sector as well.
Economic Factors: The following factors can be defined as the factors which effects the
operations of an organisation due to changes in the interest rates, disposable income of
customers, GDP of a country, inflation, deflation and many more factors. In this factor also, due
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to the currency devaluation of the dollar, this has impacted upon the working of IT Companies in
positive way as helped in covering the last recession period in the country as well. Also ,the IT
Sector of the country is also developing day by day helping the organisations to develop more
innovative products and services in the organisation.
Social Factors: These factors impacts upon the operations of an organisation due to
changes in the tastes and preferences of people, feelings, beliefs of people. Looking on the social
aspect as well, it is noticed that there is a low availability of blue collar employees in the Kerala
and this step will help the company as well as to the customers in having solutions to their
problems very easily (Liu, 2015). So this trend will also positively impact upon the working of
the company.
Technological Factors: These are those factors which impacts upon the working of an
organisation due to changes in the ways of producing goods and services, changes in the ways of
working and changes in the technical environment of the country. Encore Consultancy Services
is providing their customers with innovative services with the development of mobile app for the
instant and fast services to their customers which they are suffering from right now so this will
provide the company with competitive advantage over their competitors.
Legal Factors: These are those factors that influences the working of an organisation due
to changes in the legal laws, rules and regulations of a country related to any specific
organisation or industry. There also have been several laws which are made by the government
in relation to boosting the speed of development in the country which will also help the
companies in developing more innovative products and services in the growth and development
of the country (Lovelock and Patterson, 2015).
Environmental Factors: These factors impacts upon the working of an organisation due
to the impact created by the working of organisation on the environment such as pollution,
environment degradation, emission of harmful gases and many more. However, the working of
these organisation will not impacts much on the working of the company but the contribution
made by the company towards the growth and development of the environment will help the
companies in increasing the brand awareness and image in the minds of customers and will be
able to reduce the intervention government in the working of organisations.
In this way and from the following above explained reasons, it can be said that the
organisation will be able to deal good with the prevailing conditions in the market.
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Porter's Five-Force Model:
The following model can be defined as the model with the help of which the evaluation
of industry's strengths and weaknesses is done with the help of five competitive forces in the
industry. The application of this analysis on the working of Encore Consultancy Services is
provided as under:
Illustration 2: Porter's Five-Force Model
(Source: Porter's Five-Force Model, 2019)
Competitive Rivalry: In the following force, the determination of number of competitors
operating in the industry is done and also their working ability is judged. In Kerala, there are
very less organisations working in this industry and providing these kind of services to the
customers. So it will be helpful for this organisation have to competitive advantage over their
competitors in this industry (Nguyen, Ganapathy, Srivastava and Vaidyanathan, 2016). Hence,
the competitive rivalry in this industry is very low and it will be beneficial for the company.
Threat of New Entrants: This force takes into consideration about the possibility of
entering new firms in the industry as in case of low barriers to enter, it will be beneficial for the
company as less competitors will increase the market share and vice versa. There are very low
barriers to enter in this market as there are less companies in this sector and people are not
getting proper electrical, plumbing services so the barriers to enter in this firm is very low. On
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the very basis, the following power of threat of new entrants is considered as high because of less
barriers to enter.
Bargaining Power of Suppliers: This force takes into consideration about the power of
suppliers of an organisation in relation to their control over prices. The use of technical
equipments, computer systems, internet connection and some more items will be done for the
working of the organisation and these resources are easily available with all the suppliers so the
following power of suppliers is also considered as low.
Bargaining Power of Customers: In this force, the main focus is on the power of
customers in relation to making changes in the prices of the products of an organisation. The
bargaining power of customers is considered as low because of low availability of blue collar
workers in that state and this risen their demand and with the increase in the demand, the prices
also go up and reduces the control of customers overs the prices. So due to this, the bargaining
power of customers is considered as low.
Threat of Substitutes: This force focuses on the number of products and services
available that can be used in place of the other products and services of an organisation (Njoroge,
2017). This type of innovative work has not been done by an organisation, as Encore
Consultancy Services is having contacts with many electrical, plumbing and maintenance work
providers and this service will be provided to customers according to their need. This initiative
has not been taken by any organisation yet and this has lowered down this power also as there
are no such substitutes available for the customers and this power is also stated as low.
On the basis of above stated reasons, it can be said that the company will have low
impact of the following powers on its working and will be able to deal god with these forces as
well.
Market Feasibility
It is explained the research of target market through determining potential threats as well
as finding the better solutions to get over from them. The main purpose of marketing feasibility
is to identify suitability of property for the profit development (Parisi, 2015). It identified depth
and the condition of specific real estate market as well as its ability to support specific
development. In order to assess attractiveness of market, review of key buyers, size of customer
base, positioning and growth expectancies has to be carried out. With the help of this, Encore
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Consultancy services will determine the opportunities as well as threats which are present at
market place to support the forming business strategy for achieve better competitive advantages.
Organisational feasibility
Organisational feasibility mainly related with the detail information of company about its
structure, core competence, management expertise and resources to launch a business in
systematic manner. In order to identify organisational feasibility of Encore Consultancy services,
SWOT analysis will be consider most essential framework. As this model helps an enterprise by
identifying its strength, weakness, opportunities and threats. All these are important aspects of
SWOT analysis because it will help them in its growth and success (Sahu and et. al, 2016).
Strengths Weakness
One of the main strength of Encore
Consultancy services is they helps
organisations to utilise the value of information
or data via strategic and customized solutions.
They partner with each client to find out
custom software as well as process solutions
to provide a proven performance by finding or
solving their business issues.
Main weakness of Encore Consultancy
services is they are very slow and extremely
bad in communication. As this weakness will
negatively impact on company and its
performance and success at different areas.
By launching of software and mobile
application, improper communication
adversely effect on growth of company.
Opportunities Threats
One of the best opportunity for Encore
Consultancy services is to launch mobile
application and website services for people
who live in Kerala. This service mainly related
with plumbing, electrical and any kind of
maintenance work to clients at home as well as
industry also. It will be essential for future
growth and development of company within
given time duration (Scott, 2015).
Communication is also identify main threats
for Encore Consultancy services while
implementing of website and mobile
application. As it will negatively impact on
success and growth of an organisation in state
of Kerala.
Lack of natural resources in Kerala such as
water will negatively effect on business. As it
increase competition for Encore Consultancy
services in sustaining long time in marketplace
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Along with this, organisation feasibility is important and necessary for Encore
Consultancy services while development of new business idea. This idea mainly related with
implementation of mobile application and website in state of Kerala for home and industry based
customers. This application will support both types of customers by providing accurate
information about nearest plumber, electrician and many other service men (Shao and et. al.,
2017).
Financial feasibility
It is explained as degree to which program, strategy and the project is financially
attractive and possible. It shows ability of proposal to seek the funding. This kinds of feasibility
gives glimpse of financial merits of proposed business concept. It is related to how mush the
start- up capital required, capital sources, return on investment and some of the other financial
considerations. The main purpose of financial feasibility is to identify that project will be viable
for company or not. Encore Consultancy Services will plan to launch its mobile applications in
Kerala. Under this, some of various considerations for setting up budget idea for mobile
applications in Kerala. Different components of financial feasibility mention below:
Set up capital: It is explained money that is needed to begin new business. It is financial
investment in development of new product or company. Mainly the start up business may be
given through angel investors, venture capitalists, traditional banks etc. Under this, there are
different sources of finds like investors, bank loan etc. But through using personal capital, risk
factor related to pay back of the amount or loan will be reduced.
For an example, £11,000 capital was bought through owner of Encore Consultancy Services and
out of them £4000 is use ion the operation capital, £2000 on promotional activities etc.
Designing of applications- Before developing the application, there is a requirement to
design application (Shenoy and Prabhu, 2016). In this, application strategy might be change at
the time of development. Under this, the cost will be incurred in designing as well as developing
the mobile applications £ 3000.
Manpower: These are number of the people which are available for service or work. In a
company, manpower required for specific work and in the future, it is estimated as well as
planned by various available techniques. In this, employees plays a necessary role in conducting
the activities in an effective or efficient manner. In order to develop the mobile applications,
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there is a need to Encore Consultancy Services to hire well qualified and capable employees so
that they can able to develop applications and websites with the using their capabilities and core
competencies. On the other hand, company will pay them salary in return of work.
Marketing and PR: Marketing is one of the most important activity in connecting with
people and aware them about the services as well as products of company. Under this, there is a
need to Encore Consultancy Services to make some investment in the promotional and other
marketing activities. In order to launching the mobile applications, Encore Consultancy Services
will promote its services with the help of using print media, social media and many other
methods (Stass and Yu, AYU Tech Solutions LLC, 2016). Through this, large number of people
will know about the application and they will use the services effectively.
Revenue: It is an income that business have from normal activities, sales of goods and
provide services to consumers. It is mainly related to as the turnover or sales. It is generated from
the normal business operations and consist discounts or deductions for the returned merchandise.
It is not essential that company will receive the profit at every month or year but it can make the
precaution to increase profitability. If the Encore Consultancy Services will not reach at break
even point then there will be need to enhance gap among total revenue and expenditure.
Break-Even Analysis: It is one of the main financial tool that aids to identify at what
stage company and the new product or service will be more profitable. It is finial calculation for
identifying number of services or products an organisation should sell in order to cover its costs.
It entails calculation as well as examination of safety margin for entity based on revenues that
gathered. In addition to this, analysing various price levels concerned with different levels of
demand business use the break even analysis to identify what sales level is required to cover total
fixed cost of an organisation. In this, profit margin of Encore Consultancy services is 10% where
this organisation neither experience any kind of loss or profit (Steiner, 2018).
Return On Investment: It measures loss or gain generated on investment relative to
amount that invested. It is mainly expressed as percentages and used for compare profitability of
firm, for personnel business related decision etc. Under this, Encore Consultancy services will
receive the ROI of 35% and profit margin of 25%.
Return On Investment
Description Year-1 (£) Year-2 (£) Year-3 (£)
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Net Profit 42656 50807 55707
Investment 95288 114236 132507
ROI 35% 35% 35%
Profit Margin
Description Year-1 (£) Year-2 (£) Year-3 (£)
Operating Profit 33216 40364 42378
Revenue 95408 116236 113204
Profit Margin 25% 25% 25%
Ambition v/s Ability
Encore Consultancy Services company is based on launching the website and mobile
applications related to different areas such as maintenance, plumbing and electricity. This
company focuses on providing the quick services to people in Kerala and provide better job
opportunities to blue collar personnels. Through launching the applications, people can able to
search the nearest technicians and get quick services through 3- 4 click on their smart phones. It
will helps in resolve their issues in better manner (Sulikova, 2019). In addition to this, structure
of Encore Consultancy Services is increased with maximisation of profit that aids company to
gain better opportunities and also sustainability of business for long period of time.
16

CHAPTER 4: THE BUSINESS MODEL
Introduction to business model
Business model introduces as a company's plan for making a profit or earnings. It
determines the services or products the organisation will sell. A new organisation in development
has to have an effective business model, if only in order to influence investment, assist it hire
talent, and encourage staff and management. Business model mainly related with launching of
mobile application and website in Kerala for helping home and industry by providing plumbing,
electronic and many other maintenance service quickly.
Core strategy: Core strategy of Encore Consultancy Services is to maintain strong and
long lasting relationship by providing plumbing, electronic and many other maintenance service
through mobile application and website to the home and industry based customers. As it will
help an organisation in its growth and success within given time duration (Torres, 2016). Along
with this, development of website and mobile application in Kerala will assist Encore
Consultancy Services by improving its relationship with customers and also increasing its sales
and profitability.
Business model canvas
Business model canvas is a lean startup and strategic management template for creating
new or documenting existing business model. Business Model Canvas is essential part of
business model which will helps Encore Consultancy Services to identify their Customer,
superior value propositions, channels, relationship, revenue, value chain based resources, the key
activities, key partnership and cost structure. The following are the important building blocks of
a business model:
17

Key Partners
 Employee
s
 Governme
nt
 Investors
 Customers
 Shopkeep
ers in
Contact
Value
Propositions
 Customer
Satisfactio
n
 Timely
Delivery
of
Services
 Good
relation in
Between
Company
and the
Customer
Channels
 Online
 Mobile
calls
 Direct
Contact
Key Activities
 Taking
problems
from
Customers
 Finding
appropriate
solution
Key Resources
 Computer
System
 Employee
s
 Equipment
s
 Premises
of Office
 Mobile
Applicatio
n
Customer
Relationships
 Feedback
from
Customers
 After
Sales
Service
 Online
Reviews
Customer
Segments
 Middle
Class
People
 Househol
ds
 High
Class
People
 Industry
based
customers
 Home
based
Cost Structure
 Internet
Connectio
n
 Salary to
Employees
 Maintenan
ce
Expenses
 Rent of
Premises
18

customers
Revenue Streams
 Sales of Services
 Commission from Electrical Shop Owners
 Commission from Plumbing Shops
 Brokerage charges for maintenance services provided to customers
Key Partners: In order to launching a one stop solution for plumbing, electrical and any
maintenance work for industry and home based customers, there will be need of different key
partners for Encore Consultancy services such as employees, government, investors, customers,
shopkeep etc. All these partners will plays essential role for success and growth of Encore
Consultancy services within given time duration.
Value Propositions: Encore Consultancy services have different value proposition while
launching of mobile application and website for plumbing, electronic and many other
maintenance service at hone and industry in Kerala. customer Satisfaction, timely delivery of
services, good relation in between company and the customer are consider main value
proposition of Encore Consultancy services (Wasan and Jain, 2017). As it will support them by
improving its goodwill and market image in customer mind as well as in market of Kerala.
Channels: There are different channels which will be used by Encore Consultancy
services while launching of new business in Kerala. Online, mobile calls, direct Contact are
consider most essential channels which will help an organisation to introduce their service and
maximise customer base. As it will further helpful for growth and development of Encore
Consultancy services in Kerala.
Key Activities: There are certain key activities which will be require by Encore
Consultancy services such as taking problems from customers and finding appropriate solution.
As these activities will help an organisation in launching of mobile application and website
service for the home as well as industry based customers who are require plumbing, electrical
and other maintenance work quickly.
Key Resources: Computer System, employees, equipments, premises of office, mobile
application etc. are consider most essential resources which will be require by an enterprise in
development of new business (Zaman, 2018). Employees and computer system are essential in
19

customer relationship, distribution channels, revenue stream etc. Employees will help an Encore
Consultancy services by using different distribution channels for implementation of mobile
application and website in Kerala.
Customer Relationships: In order to maintain strong relationship with customers,
Encore Consultancy services will collects feedback from customers, provide after sales service
and improve online Reviews (Gikundi, 2017). As it will help them in its development and
success essentially.
Customer Segments: Customer segmentation for Encore Consultancy services will be
classified into different class such as middle class People, households, high Class People,
industry based customers and home based customers. Along with the Home and industry based
customers are more important for Encore Consultancy services because in Kerala there is more
need of mobile application and website for plumbing, electronic and other maintenance work.
Cost Structure: In order to develop website and mobile application for plumbing,
electronic and many other maintenance service, cost structure for Encore Consultancy services
will be related with internet Connection, salary to Employees, maintenance expenses and rent of
Premises.
Revenue Streams: Sales of Services, commission from Electrical Shop Owners,
commission from Plumbing Shops, and brokerage charges for maintenance services provided to
customers are consider revenue streams for Encore Consultancy services (Ganapati and Reddick,
2018). As it will help them in development of new business idea in effective and systematic
manner.
20

BUSINESS PLAN FOR ONE STOP
SOLUTION FOR PLUMBING, ELECTRICAL
AND ANY MAINTENANCE WORK AT
YOUR HOME OR YOUR COMPANY. A
STUDY ON ENCORE CONSULTANCY
SERVICES.
“ENCORE CONSULTANCY
SERVICES”

CHAPTER 5: EVALUATION OF BUSINESS DEVELOPMENT PLAN
Executive Summary
Launching a mobile application and website is a new business idea which will support
Encore consultancy services to provide plumbing, electrical and other maintenance service to the
home based and industry based customers in Kerala. In order to evaluate business development
plan different steps have been taken in systematic manner. This plan helps in identification of
company information, management summary, financial plan etc. All these are important steps
which have been developed effectively. Business plan includes different steps which are
determine as under:
Where are we now and where we come from?
Encore consultancy services is a organization that operate their business to serve
plumbing, electrical and other maintenance services to the customers at home. The main focus of
this, company is to invite more and more customers to enhance their brand image at market
place. In addition of this, company also launch their mobile application that helped them in
analysing the customers demand towards the services provider (GrEEnhalGh, 2016). This will
help them in capturing larger market share from its rivals at competitive market place. Mainly,
company operate their business in service industry with the aim of establishing their positive
brand image so that customers get attracted towards its services.
Company Structure is important for business organization to set their specified structure
in which company implement their activities with the aim of improving overall performance
level. Encore consultancy services is sole proprietor which run by one person with the aim of
establishing their competitive image. Along with this, all the profit and losses has been paid by
one sole trader that operate the business. In this, there is no legal distinction among the owner of
the company and business entity as well.
Encore Consultancy services is a new business idea that have decide to launch mobile
application and website for people who live in state of Kerala. Under this, the major location
selected by company in the state of Kerala in which they focus on their customers and industry
who get plumbing and services maintaining services. Along with this, company also tries to
implement new mobile application that support them in inviting more and more customers over
the company and its services as well (He, Chan and Guizani, 2015).

Under this, company includes employees who are educated and skilled to handle their
activities at workplace. Along with this, organization provide roles and responsibilities to
employees so that they can easily perform their task activities within the business organization.
For this, company set their expectations for recruiting talent for attaining its target. It also may
aid in inviting large number of customers towards its services at market place.
It is one of the important for company to set their clear goals and objectives so that
company can easily improve their performance at market place. In this regards, the main goal of
Encore Consultancy services is to satisfied home based and industry based customers by
providing them quality services as per their requirements. Whereas, objectives is related to the
short period of time in which Encore Consultancy services set their clear objectives is to invite
large number of customers to analysis their needs and wants (Jackson, 2017). This will improve
overall performance of the company at market place.
The main strength of Encore Consultancy services is its services that help in inviting
large number of customers. Along with this, new idea related to mobile application is also
effective for company to make customers base strong and competitive as well. By this company
can capture larger market share from its competitors. On the other side, competition in market
place is the major weaknesses for company that negatively impact on the overall performance of
the company at market place. The main mission of this company is to established their
competitive image at market place for upcoming time frame. By this, company can enhance their
market share from its rivals. On the other side, the main vision of his Encore Consultancy
services is to become a famous company in service industry in upcoming 3 years. This will help
them in improving their performance level at market (Liu, 2015).
Products/services: Mobile application and website introduces as a main service of
Encore consultancy services. This service will help industry and home based customers by
giving accurate information about their nearby plumber, electrician and other maintenance
worker. As this service helps large number of people who have their business and lives in Kerala.
This service will also assist an enterprise to gain competitive advantages within given time
duration. In order to develop mobile application and website services, different states have to be
follow by Encore consultancy services. Generating, screening the idea, testing the concept,
business analytics, beta/Marketability Tests, technicalities+ Product Development,
commercialize, post launch Review and Perfect Pricing are introduces main stages which will be

used by company to launch website and mobile application service to the home and industry
based customers who are require plumbing, electrical and maintenance services at Kerala
(Lovelock and Patterson, 2015).
Where we would like to be & by when?
Encore consultancy services would like to introduce their business's at global level. For
this management first target about local consumers of Kerala. To gain high success Encore
consultancy services developed an user friendly website which is easy to control. Other objective
is to provide their website among 60% of local residents within one year after launching. While
later to capture market area of international market. For this management estimated time period
of 3 years to establish their website successfully at global level and according to international
standards.
Marketing objectives: Main objective of Encore consultancy services is to increase their sales
by attracting large number of customers. There are some marketing objectives which are
determined as under:
 To increase sales up-to 50% by launching a mobile application and website.
 To capture 405 of market share within 2 months. To attract large number of customers by providing them plumbing, electronic and other
maintenance service through mobile application and website.
How we proposed to get there?
There are different strategies which will be use by Encore consultancy services to provide
electrical, plumbing and other maintenance facilities through mobile application and websites.
Industry based and home based customers are target clients for company. In order to attract these
customers company will launch website and mobile application. As this technique will aid an
enterprise by increasing its market share and sales. There are two types of sales strategy such as
direct sales and indirect sales. Both are essential strategy but according to new business idea
direct sales strategy will be more useful strategy. As this strategy will be implement by Encore
consultancy services which will helps to attract large number of customers easily. In this sales
people attack the competition by talking regarding each features of the rival's service and
compare it to their. As it will support an enterprise by improving its brand image and goodwill in
customer’s mind and in market of Kerala.

It is important part of business development plan which will support an organisation to
implement their business in specific area. For this 7P's of marketing mix is most effective model
for analysing market. Product, price, place, promotion, process, people and physical evidence are
main elements of marketing mix which are determined as under in detail manner:
Illustration 3: 7P's of marketing mix
(Source: 7P's of marketing mix, 2019)
Marketing
mix
Encore consultancy services
Product Mobile application and website introduces as an unique service which will be
introduce by Encore consultancy services in Kerala. As this service will support
industry and home based customers by providing plumbing, electronic and many
other maintenance services quickly.
Price In order to attract large number of customers, Encore consultancy services will be
set their service price cheaper as compare to its competitors. So that they will
easily influence their customers to consume their services. It will contribute in
establishing its competitive image in marketplace.
Place State of Kerala will be most effective place for Encore consultancy services. There

is a shortage of blue collar personnel due to a trend of citizenry
getting over educated and searching for white collar jobs. This makes it a clear as
people in Kerala complain regarding difficulty in finding someone to work on
plumbing and electrical works (Njoroge, 2017).
Promotion There are different ways through which Encore consultancy services will be
introduce their new services such as mobile application and Website to the
customers. Online, Mobile calls, Direct Contact are consider effective types of
promotion which will be use by company to attract large number of customers
easily.
People Employees, Government, Investors, Customers, Shopkeepers in Contact are main
people or stakeholders while launching of mobile application and website. All
these are play vital role in the growth and success of Encore consultancy services.
Process In order to deliver plumbing, electrical and other maintenance service, company
will use mobile application and website. The overall process which will use by the
organisation in future for delivering their services is about the usage of mobile
application that ensure proper filtration of business activities on the basis of the
needs of their different consumers.
Physical
evidence
To create physical evidence organisation will use separate Logo as this will further
aid in bifurcation of their services from other players in market. This will further
aid to made their separate identity (Njoroge, 2017).
How to ensure Arrival?
In order to ensure arrivals, Encore consultancy services must attract large number of
customers by provide them quality service. For this, company must follow different types of
communication channels such as social media, Facebook, Twitter etc. All these are effective and
useful ways for attracting customers towards specific service or brand. Along with this, an
organisation will also apply communication mix plan which includes advertisement, personal
selling, website, mobile application etc. All these are essential for the growth and success of
company within given time duration.
What will be the expected outcomes?

Company wants to accomplish long tern goals and objectives within given time duration
by providing mobile application and website for plumbing, electronic and other maintenance
work to the home based and industry based customers. An organisation also wants to gain
competitive advantages within given time period which will further help them in its success and
growth. It is another important part of business development which will help an enterprise in its
growth and development. For Encore consultancy services, there are different stakeholders who
have shake in business development. For this, industry based customers, home based customers,
investors etc. are main stakeholders which will play vital role in the growth and development of
an organisation.
Critical factors for success
There are mainly five factors for success that must be follow by Encore consultancy
service such as Strategic Focus, People, Operations, Marketing and Finances. All these are major
and useful factors for new business to use and improve their success and growth at different
level. Marketing is major factor because it will support an enterprise to promote their services to
the people who live in Kerala. Therefore, marketing will also support an enterprise by
maintaining customer relation with long time. Along with this, Encore consultancy service
mainly focus of different strategies such as leadership, management and planning while
launching of website and mobile application for plumbing, electronic and other type of
maintenance services to the industry and home based customers in Kerala.
Viability of the plan
Development of mobile application and website for plumbing, electrical and other
maintenance service is valid plan which will support Encore consultancy service by improving
its brand image in customer's mind. Along with this, viable business plan is mainly based on a
viable business model. Viability of the plan is mainly relay on business services which will
support an enterprise by maximising customer base and increasing their profitability. Encore
consultancy service launch mobile application and website for delivering effective plumbing,
electronic and maintenance service to the industry and home based customers in state of Kerala.
As this plan highly support them by maximising sales and profitability of company and also
assist them to gain competitive advantages within given time duration.
Budget and investment Required
Sources of Funds

For business, these are retained earnings, debentures, working capital loans, venture
funding etc. These are consider major sources of funds which are used in the different situations.
Under this, owner has invested around $13000 out of pocket but it necessitate total cost $28000.
Owner of an organisation is seeking working capital loan approximately $1500 to cover
to start up the licensing requirements. Funds which many utilized for providing required working
capital to finances the daily basis transaction fort first year activity.
Financing Strategy
The require funds to launching mobile application and website (Encore consultancy service)
business mention below:
Costs Required Capital
Opening supplies $3000
Working Capital $1600
Acquisition costs $1400
Total Advertising and Promotional Expenses $1900
Equipments $4000
Total Start- up Costs $11900
According to the above table, it has been determined required capital for an organisation
while launching of website and mobile application. For this, $3000 is opening supplies, $1600 is
working capital, $1400 is acquisition cost, $1900 will be require for advertising and promotional
expenses and many other equipments take around $4000 cost.
Financial Plan:
Cash
flow
budget:
Inflows:
From
custome
0 37,500 46,875 58,594 73,242 91,553 1,14,44
1
1,43,05
1

Cash
flow
budget:
rs
Outflow
s:
Initial
start-up
costs
5,000 2,000
Salaries 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Premise
s
9000 9000 9000
Marketi
ng
0 2,500 2,500 2,500 2,500 2,500 2,500 2,500
Paymen
t for
purchas
es
0 5,500 4,813 6,016 7,520 9,399 11,749 14,687
Total
outflow
s
15,500 11,500 8,813 19,016 11,520 13,399 24,749 18,687
Net
cash
flow
-15,500 26,000 38,063 39,578 61,723 78,153 89,692 1,24,36
5
Openin
g
balance
0 -15,500 10,500 48,563 88,141 1,49,86
3
2,28,01
7
3,17,70
8

Cash
flow
budget:
Closing
balance
-15,500 10,500 48,563 88,141 1,49,86
3
2,28,01
7
3,17,70
8
4,42,07
3
1,78,81
4
2,23,51
7
2,79,39
7
3,49,24
6
4,36,55
7
5,45,69
7
6,82,12
1
8,52,65
1
10,65,8
14
13,32,2
68
1,500 1,500 1,500 1,500 2,000 2,000 2,000 2,000 2,000 2,000
9000 9000 9000
2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
18,358 22,948 28,685 35,856 44,820 56,025 70,031 87,539 1,09,42
4
1,36,77
9
22,358 35,948 32,685 39,856 58,320 60,525 74,531 1,01,03
9
1,13,92
4
1,41,27
9
1,56,45
6
1,87,57
0
2,46,71
2
3,09,39
0
3,78,23
8
4,85,17
2
6,07,59
0
7,51,61
2
9,51,89
1
11,90,9
88
4,42,07
3
5,98,52
9
7,86,09
8
10,32,8
10
13,42,2
00
17,20,4
38
22,05,6
10
28,13,2
00
35,64,8
12
45,16,7
03
5,98,52
9
7,86,09
8
10,32,8
10
13,42,2
00
17,20,4
38
22,05,6
10
28,13,2
00
35,64,8
12
45,16,7
03
57,07,6
91

16,65,335 20,81,668 26,02,085 32,52,607 40,65,758 50,82,198
2,000 2,000 2,000 2,000 2,000 2,000
9000 9000
2,500 2,500 2,500 2,500 2,500 2,500
1,70,974 2,13,718 2,67,147 3,33,934 4,17,418 5,21,772
1,84,474 2,18,218 2,71,647 3,47,434 4,21,918 5,26,272
14,80,860 18,63,450 23,30,438 29,05,172 36,43,840 45,55,925
57,07,691 71,88,551 90,52,001 1,13,82,439 1,42,87,611 1,79,31,452
71,88,551 90,52,001 1,13,82,439 1,42,87,611 1,79,31,452 2,24,87,377
Interpretation: According to the above mentioned cash flow budget, it has been
determined closing balance of Encore consultancy services in 1st month is -15,500. This balance
increase quickly and in 24 month it is 2,24,87,377. It has been determined company get more
profit in moth by month.
A statement of risks and how these can be managed
Risk create the unfavourable effect on business profitability and sales. In order to
providing plumbing, electronic and other maintenance services through mobile application and
website, there are different risks which will be face by Encore consultancy services. Some risks
are determine as under:

According to this chart shows probability of success and five year revenue impact on new
business. There is 60% probability for success and growth of Encore consultancy services.
Risk management
Crises/
Emergency
Description
Tendency
of risks to
happen
Risk avoiding techniques
Fund
raising
issue
High It is other risk factor that faced via Encore consultancy services in
development of business. In order to set up new business, company
must require sufficient amount of capital. With the help of accurate
fund, company can easily set their business and gain better
outcomes within given time duration. Along with this, in absence of
accurate amount of capital Encore consultancy services not able to
buy resources, recruit talented workforce etc. As it will negatively
impact on business and its success. In order to solve these issue
company must use different sources of funds. For new business,
there are different sources of funds such as debentures, working

capital loans, venture funding, retained earnings etc. All these are
useful sources of funds which will be apply in the different
situations. It will helps an organisation to collect accurate amount of
capital which will further support them to develop their business
idea in systematic manner.
Dealing
with
competition:
Moderate Competition is another biggest challenge for Encore consultancy
services that will face when developing a new business. Most
persons see competition as a plague but rivalry as a good challenge.
Rivalry is a benchmark for innovative, the primary engine that
impacts production and innovation of quality goods or service at
reasonable prices. Therefore, competition is a biggest issue that
impact on Encore consultancy services while development of
mobile application and website for plumbing, electronic and other
maintenance service in Kerala. In order to manage this challenge,
Encore consultancy service must provide effective service at
affordable price. As it will help them in reduction of higher
competition.

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