Business Development Process - Doc

Encore Consultancy
Services

EXECUTIVE SUMMARY
Business development entails processes and tasks to create and implement chances of
growth within and between organizations. It is the development of long term value for an
enterprise from markets, customers and relationship. In order to identify one stop solution for
plumbing, electrical and any maintenance work at home or company is a most essential business
idea. For this, Encore Consultancy services is a new business idea that have decide to launch
mobile application and website for people who live in state of Kerala. For developing business
idea, there are some steps which have been completed in an effective manner. Introduction
chapter have been done by analysis terms of references, design and structure of the report,
actionable assumptions, timescales etc. Along with this, business concept is another chapter for
developing business idea. In this product, service, target market, value added, specific features,
stakeholders, window of opportunities have been identified which will support Encore
Consultancy services in development of its new business idea.
Feasibility research have been finished by identifying needs of primary and secondary
data, key areas of feasibility research i.e. product/service, industry, market, organisational and
finance. All these types of feasibility helps Encore Consultancy services in identification of
political, social, environmental, legal, economical and technological situation of Kerala. In this,
industry feasibility have done with the use of Porter's Five-Force Model. This model helps an
enterprise by providing accurate information about the competitive rivalry, threat of new
entrants, bargaining power of suppliers, bargaining power of customers and threat of substitutes.
As all these factors will helps an organisation by providing opportunities for its success and
growth and different countries. Business model is another important part for business
development which have also completed by including different aspects such as customer,
superior value propositions, channel, revenue etc. Business plan is last step which have been
done by creating viability of the plan, budgets and investment requirement etc. Therefore above
discussed all steps of are useful and essential for development of new business in Kerala.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
TOPIC .............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Overview of Business development plan ...................................................................................1
Terms of reference for the proposal ...........................................................................................1
Rationale for business idea..........................................................................................................2
Relevant Models and Information Sources used ........................................................................2
Actionable Assumptions ............................................................................................................2
Timescales for achievement .......................................................................................................3
Business Proposal Structure........................................................................................................3
CHAPTER 2: BUSINESS CONCEPT ...........................................................................................4
Product or service........................................................................................................................4
Target Market..............................................................................................................................4
Value added.................................................................................................................................4
Specific Features.........................................................................................................................5
Who is Involved..........................................................................................................................5
Windows of opportunity.............................................................................................................5
CHAPTER 3: FEASIBILITY RESEARCH ...................................................................................6
The feasibility research plan.......................................................................................................6
Primary and secondary data needs..............................................................................................6
Research Methodology................................................................................................................7
Objectives and Scope..................................................................................................................7
5 key areas of feasibility research...............................................................................................8
Ambition v/s Ability.................................................................................................................15
CHAPTER 4: THE BUSINESS MODEL ....................................................................................16

BUSINESS PLAN FOR ONE STOP SOLUTION FOR PLUMBING, ELECTRICAL AND
ANY MAINTENANCE WORK AT YOUR HOME OR YOUR COMPANY. A STUDY ON
ENCORE CONSULTANCY SERVICES. ..............................................................................20
“ENCORE CONSULTANCY SERVICES”.............................................................................20
CHAPTER 5: EVALUATION OF BUSINESS DEVELOPMENT PLAN ................................21
Research Reflection Report...........................................................................................................27
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

TOPIC
“A one stop solution for plumbing, electrical and any maintenance work at your home or
your company. A study on Encore Consultancy services.
CHAPTER 1: INTRODUCTION
Overview of Business development plan
Business development plan introduces as an effective document that outlines how an
organisations implement their business development strategy. Scope of business development
plan covers both the sales and marketing functions, as they are so intertwined in most essential
professional services forms. For this business development plan, Encore Consultancy services is
given organisations which deliver different services about the plumbing, electrical and any
maintenance work to company as well as home also. Main purpose of this organisations is to
gives help in any type of blue collar job assistance to company and homes for short term
contracts (Bar, Weber and Pisani, 2016). One of the main emphasis of such enterprise will be on
electrical and plumbing works. Along with this, company decide to implement one stop solution
for solution for their customers who faced issue regarding plumbing, electrical and any
maintenance work within an organisations as well as home also. For this company decide to
give assistance to their customers via its office and also its mobile application and website in
direct manner. It is essential and effective way for an organisations to deliver fast services to the
customers as it will support client by saving its time and cost. With the help of website and
mobile application, customer will be capable to see the closet technician available to them for a
service.
Terms of reference for the proposal
 To identify basic requirements of Company or home about the plumbing, electrical and
any maintenance work.
 To develop one stop solution for plumbing, electrical and any maintenance work within
an organisations or home.
 To articulate the business set-up, core strategy, resource requirements and core
competencies.
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Rationale for business idea
Main rationale behind selecting this business idea is to help those organisations or home
whose faced issue regarding plumbing, electrical and any maintenance work. Main business idea
is to launch mobile application and website in state of Kerala (Berntsen and Lillie, 2016). There
is no large number of blue collar personnel due to the trend of group getting over educated and
searching for white collar jobs.
Relevant Models and Information Sources used
In order to delivering plumbing, electrical and any maintenance service in Kerala, Encore
Consultancy services decide to launch a mobile application and website because there is more
requirement. For this, different models will be require to use by an organisation such as
PESTLE, Value chain analysis, Porter's Five Force Model, SWOT analysis and business canvas
model. All these are useful and effective models which will help an organisation by providing
accurate information about the political, environmental, economical, social, technological and
legal situation of Kerala. Along with this, all these models will also support an enterprise to
develop basic understanding about the industry or their rivals. Apart from this research
methodology introduces useful process used by researcher in order to identify accurate data
about the study (Cameron and Brawdy, 2015). There are basically two types of data collection
sources which is primary and secondary. For accumulating primary data, questionnaire is
effective sources. On the other side for collection of secondary information, different number of
books, articles, journals etc. resources will be applied. Both source of data collection are
essential but according to the study, secondary data will be used by researcher. As it will help an
investigator by providing in-depth and relevant data about the study.
Actionable Assumptions
Actionable assumptions mainly related with the business proposal which will help an
organisation in implementation of mobile application and website in Kerala.
 To increase the knowledge about the mobility and technology among peoples who live in
Kerala.
 To save time and cost of an organisation and people live in home by launching a new
website and mobile application in regards of delivering electrical, plumbing and any
maintenance service in quick manner.
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Timescales for achievement
Time is necessary part for organisation or researcher to complete whole project within
given time duration. Proper identification of starting and ending time regarding launching of
mobile application and website in Kerala will help an enterprise to achieve better outcomes
(Cardona Jr, 2017). As it will also helps citizen to achieve better services about the electrical,
plumbing and any maintenance in their home or organisation quickly. Operations are planned to
start within 7 months –estimated around august 2019.
Business Proposal Structure
Structure of business proposal is divided into certain parts which are determined in detail
manner:
Chapter 1: Introduction: This chapter includes basic information about the business
proposal. This chapter includes, overview of the proposal, business information, rationale, terms
of references etc. All these are important for doing each tasks of proposal in systematic manner.
Chapter 2: Business concept: It is another chapter which will help in identification of
product/ service, target market, etc. This chapter gives accurate description about the business
idea.
Chapter 3: Feasibility research: This chapter will be based on 5 key areas of feasibility
research including product/service, industry, market, organisational and financial. All these are
useful for performing tasks of business proposal.
Chapter 4: Development of business model: It is another important chapter which gives
a determination of the competitive benefits and distinguishing prospects of the new venture that
leads to the creation of a sustainable business model.
Chapter 5: Business plan: This is a last chapter of business proposal which determine
how an organisation intends to functions in first 6 years. This chapter will also include how to
achieve better outcomes of new venture within given time duration.
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CHAPTER 2: BUSINESS CONCEPT
Business concept mainly related with the detail information of an organisation and its
products, services, target market, participants etc. All these are identify main parts on an
enterprise and support them in its success and growth.
Product or service
Encore Consultancy services decide to provide support in any type of blue collar job
assistance to industries as well as home also for short term contract. Company will give
assistance to their customers via its office and also lunch website and mobile application. Along
with this, company need to implement one stop solution which is mobile application and
websites (Chan, 2015). As it will support an organisation to give plumbing, electrical and any
maintenance services at home or company.
Target Market
Target market of Encore Consultancy services is home and industry who are require
plumbing and electrical service quickly. For this company lunch mobile application and website
which will helps target market to search electrician nearby your location. This service will be
launching in state of Kerala because there is shortage of blue collar. Main reason behind shortage
of blue collar in Kerala is trend of people getting over educated. It will makes as perfect as
people complain about trouble in searching someone to work on electrical, plumbing and other
maintenance works.
Value added
Encore Consultancy services mainly specialise in delivering of technology-enabled
solutions in a different areas. This company will be helps an industry as well as homes by
providing effective service and solution (Chebet, 2017). Along with this, Encore Consultancy
services decide to add new service which is launching of mobile application and website. This
service assist those people who live in state of Kerala. With the help of this service, people are
able to search technician by 3-4 click on their smartphones. This type of service mainly helps
home and industry based customers by providing one stop solution as fast as possible.
Specific Features
It is another important part of business concept which will help an organisation to
increase customer base by developing of specific features in mobile application and website.
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