Accommodation Service Design and Management

This assignment delves into the realm of accommodation service design and management. It examines user needs and preferences in relation to various aspects of accommodations, such as linen, bathrooms, and wardrobes. The importance of understanding the product life cycle within this context is highlighted. Moreover, the assignment touches upon service portfolio management strategies relevant to the accommodation industry.

BUSINESS DEVELOPMENT
PROPOSAL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background.................................................................................................................................1
Rationale ....................................................................................................................................1
Vision .........................................................................................................................................1
Mission........................................................................................................................................1
Aims and Objectives...................................................................................................................2
Design and structure....................................................................................................................2
Relevant models and information sources used..........................................................................2
Actionable assumptions .............................................................................................................3
Timescale....................................................................................................................................3
BUSINESS CONCEPT...................................................................................................................3
The product and service .............................................................................................................4
Facilities and services ................................................................................................................8
Target market .............................................................................................................................8
Value added ................................................................................................................................9
Specific features .........................................................................................................................9
Management ...............................................................................................................................9
Window of opportunity............................................................................................................10
FEASIBILITY RESEARCH ........................................................................................................10
Feasibility research plan............................................................................................................10
Research methodology..............................................................................................................11
Key areas of feasibility research are as follows : .....................................................................12
Product/ service feasibility........................................................................................................12
Industry feasibility....................................................................................................................13
Growth and scope of industry In Malta....................................................................................15
Competitor analysis ..................................................................................................................15
Organisational analysis ............................................................................................................16
Market analysis.........................................................................................................................17

Financials feasibility.................................................................................................................18
Ambition VS Ability.................................................................................................................20
BUSINESS MODEL.....................................................................................................................21
Core strategy ...........................................................................................................................21
The business mission................................................................................................................23
Product and market scope ........................................................................................................23
BUSINESS PLAN.........................................................................................................................26
Accommodation service business in Malta...............................................................................26
Project planning and development stages.................................................................................26
Structure of business along with its interior design..................................................................27
Marketing plan..........................................................................................................................29
Collaborative marketing strategies............................................................................................29
Online marketing.......................................................................................................................30
Risk management......................................................................................................................39
Operating process.....................................................................................................................41
FINANCIAL PLAN ......................................................................................................................42
Set up capital.............................................................................................................................42
Projected Cash flow for 1st year ..............................................................................................42
Projected profit and loss statement profit .................................................................................45
Critical success factor ..............................................................................................................47
REFERENCES..............................................................................................................................49

INTRODUCTION
Background
Accommodation services provided to the tourist and people visiting to the place to
provide them place for their stay during their holidays. The aim of YBDG accommodation is to
provide the clients with the short term and long term let options while their stay. The short term
rent options are available for the tourists that are visiting Malta in the summer and the long term
let options will be based on 9 month contract basis in the other season. Malta is experiencing
strong economic growth that has lead to opening of many foreign companies in that place which
has increased the demand for accommodation. Moreover, increase in the property prices in Malta
have increase the demand of the accommodation services which will be beneficial for the YBDG
accommodation. This business proposal is for Malta which is the most tourist attraction place
and opening up the accommodation that will provide the short term and long term let option will
be a profitable business at this place.
Rationale
The opening of the YBDG accommodation and and property company which will
provide the short term and long term letting option to the tourist and the people staying Malta it
is a new concept because the short term let options are available everywhere but the long term let
options are not available which will attract more customers towards this business. This business
idea will provide unique experience to the clients. It will require proper planning based on
market research surveys as well as formulation of strategies which will assist in increasing the
gains of the business.
Vision
The Aim is to establishment of accommodation and property company to provide short
term and long term let option to the clients staying in Malta and increasing the sales by 10 %
each month.
Mission
 To provide clients with unique experience by providing both short term and long term let
options.
 To enhance the profitability of the business by attracting more customers.
 To provide clean, hygienic and convenient accommodation to the clients
 To provide the clients with services as per their requirement.
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Aims and Objectives
Aim : To establish the new business start-up to provide short and long term letting option in
Malta
Objectives :
 To increase the brand image of the company by providing both short term and long term
let option.
 To increase the sales by 10% in every month by providing long term let option
 To outline the challenges faced by YBDG accommodation in the new market
 To attract customer by providing other services with accommodation facility
Design and structure
This report will consist of four topics which are as follows :
 The concept of business : It will define the concept of the business and the target market
associated with the business with the facilities and services provided by the
accommodation business.
 Feasibility research : It provide understanding about the feasibility of the business ideas
by identifying the perspective of market, organizational resources, services and financial
resources.
 Business model development : It is related to identifying the business model which is
related to the business idea for implementing as business strategy for achieving the
objectives of the business.
 Business plan : It consist of the stages which are required for implementing the business
model.
Relevant models and information sources used
The report will include the porter five forces model for identifying the industry and
market. It will be used for the implication of industry and market feasibility research (Russo and
Alturas, 2017). The information will be gathered through the help of two sources which will
comprises of the following :
 Primary sources : It is the method through which the information is gathered first hand
through the help of various methods, the primary sources include the use of information
which is gathered trough survey or interview.
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 Secondary sources : It is the information which is gathered through the use of published
sources. It consist of books and journals and internet sources. This information is
collected by some other person which is used for the reference.
Actionable assumptions
To determine the gain value of the projects there are various assumptions are formed for
YBDG accommodation. They consist of :
The revenue for the business will deviate due to seasonal fluctuations and not on the basis
of financial years. Moreover, the aim of the business is to attain the increase in sales by 10%
each moth by providing long term letting option in the accommodation.
Timescale
For the establishment of the new business it is required to gather the information about
the market with the help of market research. It is required to understand the market and
accommodation industry to identify the risk associated with the business and the level of
competitiveness (Zehrt, 2015). It is required to identify the reason which will lead to business
success and failure that will assist in gaining strength and overcome weakness. Moreover, it will
include the details regarding the time required for identifying the location and funding for the
operation of the various activities relating to the business. Also, it will include the license
required for operating the business. Also, it will include the equipment for cooking to the
clients to provide them extra facilities with the accommodation facility. The recruitment of staff
and training will be provided and at last the opening of the YBDG accommodation will be held.
BUSINESS CONCEPT
The YBDG accommodation company will provide the short terms as well and long term
letting option to the clients which are staying at Malta. The short term renting will be provided
during the summer season to the tourist and the long term letting option will be available to the
people staying at Malta on the 9 month contract basis to provide the facilities in the other
seasons. This company will provide homely feeling to the tourist staying at the place by letting
the home on rent which will assist in enhancing their experience with the business (Marcoz and
et.al., 2016. ). The YBDG will provide various facilities along with accommodation as linen for
each guest bed, toilet paper, soap etc. which are basic thing that the guest required while their
stay. The YBDG accommodation will be located at the Malta which is the tourist attraction place
and it will attract more customers towards the business. The YBDG will charge affordable cost
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to the guest ton attract them towards the business and will provide the high quality services with
the basic amenities required.
The product and service
The YBDG accommodation will provide both short term and long term letting facilities
to the customers.
The short term letting
It is related to providing the guest with the option to stay at the apartment for the short
period during their vacation. It will provide short term let accommodation in the summer season
for the tourist that want to stay in Malta for the holiday. the short term let assist in provding the
tourist to spend the quality time.
The long term let
It is related to providing the guest with the facility of staying in the apartment for the
long term. The YBDG accommodation will provide the guest with the facility to stay in
apartment for the long term on the 9 month contract basis.
The services at accommodation will include
Linen for the bed
The linen will be used in YBDG accommodation to provide comfort to the guest with the
linen beds. It is the sheet of the bed which is made up of linen to provide comfort to the guest.
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 Bathroom : The YBDG will provide the unique bathroom to the guest to improve their
experience it will have the unique bathroom designs which will provide fresh feeling to
the guest while their stay at the apartment (Yoon and Lee, 2017).
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Illustration 1: Linen for bed
( Source : Accommodation linen, 2018)

Wardrobe : It is the place provided for keeping the clothes at the accommodation. The
YBDG will have the exclusive wardrobe design for the guest to provide them space for keeping
their clothes properly to improve their experience while staying at the place.
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Illustration 2: Bathroom
( Source : Bathroom , 2016)

The long term let accommodation is related to providing the apartment on rents to the
people which want to stay for the long period. It Will include apartment that will provide the
room with all the facilities such as refrigerator and cooking equipment, dining table , room etc.
To those that want to stay for the long term in the house.
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Illustration 3: Wardrobe
( Source : Wardrobe, 2017)

Facilities and services
The YBDG accommodation will provide various facilities and services to the customers
to attract them towards the accommodation facilities which will be provide by the business. The
company will provide air conditioner in the rooms and also their will be facility of the valet
parking. The clients will be welcomed in the respectful manner (Lanya and et.al., 2017 ). The
services will include the free access to Wi-Fi for the guest staying at the place. The
accommodation will provide the basic amenities such as bathroom towel, pillow, soap, toilet
paper etc. Also, it will provide the guest with the cooking equipment s and refrigerator to cook
food for themselves which will enhance their experience.
Target market
Customer segmentation : It is the process of segmenting the customers on the basis of
similar characteristic posses by them. It consist of segmenting the customers on the basis of
geographic, behavioural, psycho graphic and demographic.
 Demographically : The customers segmented on the demographic consist of the Maltese
national of different ages which require accommodation on the long term basis because
the property prices are high (Suryawardani and et.al., 2016.).
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Illustration 4: Room with facilities
( Source : Room in accommodation, 2016 )

 Geographically : It will focus on the tourist and the foreign workers that stay in Malta
for working in the foreign companies which are being established in the Malta.
 Behaviourally : The YBDG accommodation will provide the short term and long term
let option to the clients at the affordable prices than the market prices which means it will
focus on the middle income level and price sensitive clients that require accommodation
that provide high quality services at the affordable prices.
Value added
YBDG will provide the customers with the short and long term let options which will be
provided ton them at the low provides than the market price which will create value for the client
and will attract more customers towards the business (Dragicevic and et.al., 2015). Moreover, the
accommodation company will provide the customer with discounts and coupon on their next stay
to those customers which are regular. The accommodation services will provide the guest with
best experience by having the exclusive interior and the room with the basic amenities required
by the guest during their stay.
Specific features
The most attractive feature of this accommodation company is it will provide the long
term let accommodation facility to the client on the contact basis which will attract more
customer towards this business which is beneficial for increasing the profitability and sales of the
business. The interior of the accommodation place will be innovative and will provide the great
customer experience which will enhance the brand image of the YBDG accommodation
company (Jenčková, 2017). The specific feature of the accommodation include the emergency
exit door if their is any emergency at the place of stay. IT will provide the guest with better
experience and services by providing them different services along with the accommodation
facility such as it will provide the guest with the cab facility for their visit to different
destination.
Management
Manager
Accountant
Cleaning
room service provider
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laundry staff
receptionist
security guard
Window of opportunity
Malta is the most attractive place for the tourist and there are various opportunities lying
ahead for the expansion of the business. The YBDG can expand their business by starting the
food services for the people staying at the place. It means provide the food facilities to the people
staying at the apartment which will assist in increasing the revenue of the business( Dragičević
and et.al., 2015). With the help expansion its business in different areas of the Malta can also
increase the customer base by providing the services at the different places or hiring the places
for letting on the short term and long term basis.
FEASIBILITY RESEARCH
Feasibility research refers to an analysis of the overall business plan including the chosen
location, methodology of the business, techniques to be adopted by the business for the purpose
of performing its business activities, etc. basically, in this research the probability of getting
success and appropriateness of the business performance as to achieve its set goals and
objectives. This research needs a professional skills and knowledge of the individual about the
areas of working of the business. It would result in better analysis of the feasibility of the
enterprise. Further, the legality and technological feasibility of the project are also considerd in
this process.
Feasibility research plan
 Setting up of the aims and objectives of the feasibility research
 Determination of reason behind the selection of project by the company.
 Designing the various research project
 selecting the best way of research.
 Analysis and selection of the appropriate techniques for the selection process.
 Selection of the methodology for the research.
 Development of research design.
 Analysing the time involved in the completion of the project.
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 Analysis of various areas and operations of the project
 analysing the feasibility of the project.
 Introduction of the most suitable business model.
 Evaluation of overall project activities
 development of research report on the basis of evaluation.
 Analysis of the overall research report.
Research methodology
Research methodology can be defined as the method chosen for the purpose of analysing
all the activities and operations of the project. In can also be termed as the actions taken as to
make a complete analysis of the project and evaluation of its feasibility as well. In simple terms,
it can be defined as type of methodologies adopted for the purpose of analysing the reliability of
the and feasibility of the project.
The research methods consist of qualitative and quantitative methods. The qualitative
research methodology is a type of method in which the research is conducted on the basis of
views and opinions of the respondents whereas in quantitative research methodology includes the
numerical data which is used to identify the information collected in the form of numbers.
In the present research qualitative research techniques have been used which involves
the use of languages where pictures and images and observation is used to identity the
effectivenesses of the data. The data analysis in this research will be done on the basis of
secondary analysis where it will include the views and opinions of the respondents rather than
using the primary sources such as interviews and survey through help of questionnaire (Roman-
Marquez, 2018). The data collection method consist of primary and secondary data. The primary
data collection method include the use of survey and questionnaire whereas the secondary data
collection method include the use of books, journals, internet sources, newspaper etc. In this
report, secondary data collection method is used to gather the data to identify the feasibility of
the business of YBDG. The secondary data is used which is already exiting in the market
to gather the information relating to the business and the information which will provide the firm
with competitive advantage. The information regarding the accommodation facilities available in
the Malta and the services which are provided by those accommodation companies is identified
to understand uniqueness of the business idea by analysing the data gathered.
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Key areas of feasibility research are as follows :
point feasibility research areas
1 product or service
2 Industry
3 Market
4 organisational
5 financial
Product/ service feasibility
It is identified that demand for accommodation facilities in Malta is high because it is a
tourist attraction place where large number of people are attracted for their stay during the
holidays and the business will provide the accommodation facilities which will in turn increase
their profitability and will attract a large number of tourist towards the company as the services
will be provided at the lower price than the market price. Also, The long term letting option is
availed by the business for the foreign workers and Maltese nationals because the property price
are high in this place so the people cannot afford to but the property so the renting option is
availed by the business which is beneficial for attracting the local people for staying at the
accommodation apartment (Uran Maravić, 2017).
Moreover, the large numb er of people are attracted towards this business due to high
profitability involved and the demand for the business in that market is high. From the secondary
sources, it is identified that the accommodation facilities provided by the businesses are changing
due to changes in the taste and preferences of the customers because of the various requirement
which are needed by the guest during their stay in the accommodation (Aas, Breunig and Hydle,
2017). From the relevant sources, it is observed that the room occupancy rate is lower if the
prices are high and also the customers while their stay required to have the hygiene and clean
room so that they feel comfortable and their is no harm to their health.
With the help of sources, It is understood that the demand for the accommodation
services is high which will lead the business towards profitability if the services and facilities are
provided to the guest as per their requirement and at the affordable prices which will assist in
attracting the guest towards the business. Also, it is observed that in Malta there are short term
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letting option available but their are no accommodation company which provide long term
letting option in that place and the business idea for providing the long term letting option to the
people will be beneficial for the business.
So, It is identified and and from the able picture it show that accommodation facilities In
Malta consist of various facilities which assist in improving the experience of the customers. It
provide the guest with with the linen beds, dining , televisions for their entertainment and air
conditioner etc. and also, it include the basic amenities which are required by the guest during
their stay such as toilet paper, soap, pillow , towel etc (Coomber and et.al., 2018). The tourist in
the Malta are attracted for the beautiful views and the attractive destination in Malta which assist
in increasing the room occupancy rate for the business. But it is also observed that tourist in
Malta come is specific season such as summer and during the other season the room occupancy
rate is lower which affect the accommodation businesses so, The long term letting op0tion
provided by YBDG accommodation company will assist in gaining competitive advantage
against the other firms.
Industry feasibility
From the secondary sources It is analysed that the hospitality industry in Malta is on
growth on selection of the unique accommodation business concept. The YBDG accommodation
will provide the guest with both short term and long term letting options to attract the customers
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Illustration 5: Accommodation In Malta
( Source : Hotel accommodation, 2016)

towards the business. The feasibility of the YBDG accommodation can be analysed through the
stages of life cycle circle.
On the basis of above graph it can be analysed that , YBDG accommodation is on
introductory stage because the business is going to start in the market for which it will require to
understand the market and the customers needs and requirement. The business will require
effective amount of funds and the market strategies which will help in understanding the market
and establishing their business in Malta. Moreover, it it will require to understand the industry
and the competitors products and services to provide the unique services by gathering the
information through the secondary it is identified that the long term letting option is not available
with the competitors which is beneficial for the firm to gain the competitive advantage in the
market. Also, as per the secondary sources it is analysed that business in order to develop
through analysing the current market scenario of hospitality industry to identify the business that
are engage in providing accommodation facilities to the customers (Iveson-Brown and Raistrick,
2016). It will use the development model to identify the capability and mitigate the risk
associated with the business.
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Illustration 6: Product life cycle
( Source: Product life cycle chart , 2016)

Growth and scope of industry In Malta
The Firm in order to conduct the business of providing short term and long term let
option will require to understand the market of this services and the growth of the business in
the hospitality sector. The hospitality industry is the large and include various sector such as
restaurant, accommodation , lodging etc. The accommodation sector is having high growth rate
and scope in this market due to increase in the travel destination which is attracting the tourist
from different placed to visit the destination in Malta which will help in increasing the room
occupancy rate in this industry (Douglas, 2017). The scope of the business idea is wide as it can
involve various services with the accommodation service which will enhance the experience of
the customers and will attract a large number of tourist and the foreign workers and locals
towards the business. The Hospitality industry is growing due to enhancement in the technology
and the options available to book the room in the Malta through the help of technology which
has provided easy and convenience to the business. The hospitality industry is changing due to
advent in the services and facilities provided which assist in attracting more customer towards
the hospitality industry. The greater share of market in Malta is contributed by the hospitality
industry as there are number of tourist visiting ton Malta which help in increasing the income for
the hotels and restaurant. The large number of population is attracted towards the hospitality
industry because of various benefits provided by the customers by this industry as it act as strong
support to the tourist by providing them facilities of accommodation, food, lodging etc.
Competitor analysis
The competitor analysis is referred to identify the competitiveness present in the industry
through help of the model . It assist in identifying the strength and weakness of competitors
present in the industry. It is the process through which the firm is able analyse the opportunities
and threat present in the industry which may affect the business (Ferreira, 2016). These factors
are measured on the basis of high, medium, low and moderate. These factors assist in identifying
the challenges and promoting the business idea of YBDG accommodation company.
Threat of new entrants(Moderate) : It means the entrance of the new firm in the
industry which may affect the business of YBDG accommodation. This business in new concept
in the industry as it provide not only the short term let option but also the long term let
accommodation facility will be provided which is not provided by any other firm in is industry
residing in Malta. But there are changes of new entrants in this business as many firms can start
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the long term let accommodation which may act as threat of the business of YBDG. So, the
threat of new entrant in the business are moderate.
Threat of substitute product and services(High) : It means availability of the
substitute in the industry. There are various substitute present in the industry such as hotels,
motels, etc. And the YBDG accommodation will provide apartment to the guest which shows
that inn this industry there are high risk of substitute products and services. The hotels does not
provide the long term let options but there are availability of the short term accommodation
facility in the hotel which may affect the business of YBDG.
Bargaining power of buyers (Moderate)
The YBDG accommodation will provide the short term and long term let option to the
customers which is a new concept because the long term let option are not available in Malta.
Also, the business will charge the cost effective prices from the buyers. The customer have lot of
choices available in this industry such as hotel etc. which provide accommodation services. So,
there are moderate level of risk associated with the bargaining power of buyers because the short
term let option are more in this industry.
Bargaining power of suppliers(High) : It refers to the position of the supplier held in
this industry. The bargaining power of the supplier is high because there are various option
available for the suppliers in this industry to supply their material such as linens, toilet paper,
etc.
Industry rivalry(high) : In this industry there are lot of firms involved in this business
which may affect the business of YBDG accommodation. The services and facilities provided by
YBDG consist of shot term and long term accommodation. But in this industry there are only
short term let option are available. The existing rivalry in order to provide tough competition to
the business can start the long term let option which will enhance the competitivenesses in this
industry.
Organisational analysis
As per the information gathered through secondary sources it is analysed There are
exiting firm involved in this industry which have the customer support. The business in order to
be successful is required to provide the unique facilities which are not provided by the
competitors present in the industry(Ferreira, 2016). Thus YBDG in order to conduit the
successful business operation is required to gain the trust and loyalty of the customers and attract
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the customer towards the business by developing the strategies for the business. The YBDG
accommodation will provide the customer with short term and long term let option which will
assist in gaining customer attraction towards the business because there are many people residing
in Malta for work that require long term accommodation at the affordable prices which is
beneficial for the business as it will attract those customers which require accommodation
facilities at lower process. The business will provide the high quality of services to the customers
in order to enhance their experience and retain them in business for the long run. The staff of
YBDG will provide the customer with the required needs and facilities such as laundry services ,
cleaning services etc. to improve the customer experience.
Market analysis
It is related to analysing the market. It is basically the type of business plan in which the
information regarding the market size , market growth rate, market profitability , industry cost
structure, distribution channels ,market trend and the other success factor through which the
business can be successful. for the YBDG accommodation their is large scope for gaining the
market share with the help of its services and facilities as it will provide the long term and short
term let option which will assist in gaining the customer attraction towards the business. The
market for the services provided b y this business is effective as it is a new concept and will
assist in increasing the market profitability of the business by providing the other services with
the accommodation facility which will enhance the customer experience.
The fixed cost for the business will consist of the salary and wages to the staff members,
rent of accommodation etc. Variable cost for the business will consist of the direct material etc.
The market channel for this business will include the operative distribution channel through
which the services will be provided to the customers. As per the secondary market resources it is
analysed that the business can use the distribution channel such as media to provide knowledge
and understanding to the customers regarding the business and its services. Moreover, it will use
the travel agencies by partnering with them to attract the tourist which are travelling with that
agency to increase the room occupancy rate by attracting the tourist towards the accommodation
facility of YBDG. It is identified that for smooth functioning of the operation there will be
required proper Market analysis which will assist in developing the marketing strategies before
starting the operation according to the market to gain competitive advantage.
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Market analysis is required to understand the market and customer needs which help the
business in performing their operation as per the demand of customers that will increase the
customer experience as the services will be provided as per their requirement. The YBDG
business have considered the market analysis and the customer taste and preferences which will
assist in gathering the information of the market to gain competitive advantage against the other
firms. The market analysis support the business in identifying the product and services provided
by the competitors so that the firm is able to modify it so products and services which are not
present with the competitors.
Financials feasibility
Financial analysis is used by organisation for evaluating the sources of fund and the cost
required for the establishment of the business and performing various business activities. It is
used for evaluating the business related projects, budget and other financial transactions. With
the help of financial analysis the business is able to understand its working capital requirement
and the growth and success factors by identifying the profitability which will be acquired by the
business by letting the accommodation on short term and long term basis. By financial analysis
the business is able identify the future opportunities for expansion.
The YBDG accommodation will prepare three statement for their business which will
provide information about their business profitability, liquidity position and the cash requirement
of the business. Income statement is prepared for identifying the profits earned by the
organisation by performing its various operations and it include the income and expenses for the
particular period. Balance sheet will be prepared b y YBDG to get knowledge about its liquidity
position. The cash flow statement is prepared ton get information about the cash requirement in
the business it include the cash inflow and outflown for the period. The business in order to
predict approx set up capital, profit and information financial analysis will be performed.
Set up capital : It is the fund which is required by the business for its establishment.
From the secondary sources, It is identified that capital is required for conducting the smooth
business operation. With the help of capital The business is able to generate revenue and can
cover its cost of operations. If the business is having short of capital then it will lead to the
business failure which will affect the business operation so, it is required that the business
operation must be performed as per the capital available with the business(Ferreira, 2016). By
allocating the capital in proper way the firm is able to generate higher revenue which assist in
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increasing the profitability of business. For the present scenario, The budget for YDBG
accommodation is equal to 13000 euros and operating capital of approx 5000 euros. The
average size of the accommodation will be 1200 square feet and with expectation of cost of
security deposit on rent of initial 6 months with approx 95 euros.
Equipment and decor : For the start up it is required to have the basic equipment in the
accommodation such as furniture, table, chair, beds, television, Air conditioner, fans etc. The
interior of the accommodation will require 1000euros. The business must identify the equipment
which will be required to provide the guest with the best facilities during their stay which will
assist in improving their experience. In context to , YBDG accommodation which main purpose
is to provide short term and long term let option to its guest. It will required various equipment
such as cooking equipment provided to the people staying for the long term in the
accommodation, electric cattle to provide them equipment for making the tea or coffee. The
equipment will also include the refrigerator provided to enhance their experience with YBDG.
The interior and equipment will be provided to the guest as it will attract them towards the
accommodation company and will retain them in business for the long run.
Manpower : It means identifying the manpower requirement for the business. For
establishment of the business it is required to identify the man power required before setting up
any kind of business. With the help of manpower planning the firm is able to identify the
employees required in the organisation for performing various activities. The most important part
for the management is manpower which include cost of labour as wages, salaries and
commission. The manpower cost defined for the YBDG accommodation is 500euros.The human
resources forecasting of the business assist in achieving the goals and objectives of the business
effectively and efficiently.
Marketing and personal relation : In accordance with the secondary sources it is
identified that the business is required to maintained close relationship with the customers. With
the help of Marketing the firm is able to attract the customers towards the business which will
assist in enhancing the profitability and sales of the business. It assist in maintaining direct
relation with the customers. Maintaining public relation is the marketing strategy which can be
Adopted by YBDG which will support in attracting the customers towards the accommodation.
There are various online websites which help the organisation in building relation with the public
which can assist in building reputation of the business. Marketing and personal relation help in
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increasing the brand image credibility which help in increasing the sales and profitability of the
business. Building the online websites and social media presence can help the YBDG
accommodation in maintaining good relation with the public through help of social media sites
such as Instagram and Facebook which can attract the large number of customers towards the
business.
Revenue : The revenue of the YBDG accommodation will be generates through the
short term and long term let options. The seasonal fluctuation will affect the business because the
short term let options will be available in the summer seasons which will increase the revenue of
the firm by attracting the tourist whereas in the other season the revenue will be generate through
the long term let options which will be provide on the basis of 9 month contract basis. The
business will mostly attract the foreign workers that are residing in Malta due to work. The
theme of the business is to provide long term let option which is the unique concept provided
under the accommodation industry which will attract more customers towards the business.
Break even analysis :
The break even analysis is made in order to identify the level of sales at which the firm
will have no loss and no profit. It is the technique which is used by organisation to understand its
sales volume by making comparison between the fixed and variable cost with that of sales and
revenue. It help in understanding the changes in the sales volume due to the business activities
performed by firm. In the present report, YBDG business relation will be determine ion the basis
of cost and revenue. The break even analysis help the business in understanding the level of sales
they require to cover their cost and start earning the revenue. The break even analysis help the
firm in identifying the point of sales at which it will have no profit and will also cover the cost
incurred in the business. and it will start earning profits.
Ambition VS Ability
In relation to relevant sources it has been analysed that ambition and ability work
collaboratively to achieve the ambition there is requirement of ability. Because without ability
the person cannot achieve the ambition. The ambition is wanting more. Ability is the certain way
or skills that needed to conduct the business in specific way.
When comparison between this two words ambition is more important this ability
because without ambition the ability of the person can not be measured. Ambition assist in
identifying the goals of the business on the basis of which the ability to achieve those goals can
20

be identified. The organisation is required to have effective ambition to meet the future
requirement of the business. The Ability of the b ui8sness help in reaching the ambition of the
business through the capabilities and the strength possessed by the firm for achieving the goals
and ambitions. With con text to YBDG accommodation, The aim of the organisation is to
provide the short term and long term let option to the tourist, foreign workers and nationals of
Maltese. The firms have the long term ambition to gain profitability by providing the unique
experience to the guest and the services which are not available in the market.
Business have long term objective which is related to increment in the sales,gaining more market
share, increasing the customer base and gaining competitive advantage in the industry. with the
help of ambition the business of YBDG company will be successful and it will identify the
capabilities it have in order to achieve the ambition. The YBDG accommodation at the initial
stage will provide the services and product at the affordable prices which will in turn increase
their customer base and will assist in increase in the room occupancy rate of the firm. The
ambition and ability of the business is the most important thing because without ambition the
business will not have any defined goals and objectives due to which the business will not have
the proper path to decide which way to go to achieve their business goals and objectives.
BUSINESS MODEL
Core strategy
Malta is situated in the central Mediterranean between the Sicily and north African coast.
this is the nation which is known for the historic sited which are related to succession of the
rulers. Nowadays it is the major commercial area which is also popularly known for the bars,
restaurants, hotels, shopping etc. the town is particularly famous for the tourists as there are
potential of areas having they building rooms having entire and beautiful landscapes. As there
are many modern apartments, hotels and rooms available whee tourist can come and stay for
long to meet their requirements for what they have come to Malta. Breathtaking view from the
building rooms enhance the days of stay by the tourists.
The strategy YBDG is adopting for attracting many customers or tourists is providing the
long term rent facilities. And in addition to this the another facility they are providing is the less
rental charge than its competitors. That is YBDG using a great strategy where they are benefiting
the tourists to enjoy the beautiful place or any customers who have reached Malta for any other
21

purpose by providing them vest services that is providing the beautiful rooms with the best and
affordable prices. Similarly, any person who goes Malta for any work purpose and he is not able
to purchase the own house their than YBDG is providing the home like services to them so that
they can-feel comfortable and enjoy the best services offered by the company. YBDG had
pursued the simultaneous aspect that is providing for long term letting of the room for rent with
low prices compared to its competitors. Hence, its strategy is completely based on long term
letting with better and efficient service quality which help customers to get satisfy their needs
and wants.
Business model canvas
Key
partners
online
travel
agencies
online
rental
agencies
travel
service
providers
offline
agencies
search
engines
Key
activities
offering
quality
services
providin
g
additiona
l
facilities
mange
network
effects
improvin
g quality
managin
g great
networks
Value
propositi
on
cheaper
price
amount
of choice
the best
quality
with
great
value
Custome
r
relations
hip
customer
services
social
media
review,
rating,
feedback,
loyalty
program
mes
Custome
r
database
for SMS,
birthday
wishes.
Custome
r
segment
s
Local
people of
Malta
internatio
nal
tourists
workers
from
abroad
guests
Traveller
s
business
travellers
Key
resource
s
human
resource
financial
resource
informati
onal
database
physical
resources
other
resources
Channel
s
websites
mobile
magazine
s
televisio
n
advertise
ments
newspap
er ads
social
media
internet
Cost
structur
e
maintena
nce costs
set up
costs
initial
fixed
costs
low cost
oriented
Revenue
streams
renting
rooms
cleaning
charges
other
revenue
from
providing
additiona
l foods
maintena
nce
charges
Revenue
from
providing
breakfast,
lunch,
dinner to
rentals.
22

billboard
advertise
ments
customer
feedback
loop
The business mission
The business mission is for promotion the accommodation of letting the short term and long
term rents at low prices and providing the best quality services to the rentals who wants to take
rent rooms for long .the another mission of YBDG is to earn a good amount of profit which can
be earned from the tourist who came for the rent by providing them the additional benefits of
giving them the lunch, dinner, breakfast and cleaning services. And the mission of the company
is to provide the best services to the tourist and also to provide them the home like feeling at rent
rooms so that they can comfortably stay there and satisfy their needs and wants.
Product and market scope
The YBDG is the flat which provide rooms to the customers . YBDG has open on every
day and its main target market is local people of Malta. It is very suitable and safety for the
people for Malta local people. And also the word of mouth and online marketing help the YBDG
in the positive way. The YBDG accommodation will provide the customer with option of long
term let which will help in enhancing their experience and will provide the customers with best
experience during their stay by providing them accommodation on the basis of 9 month contract.
Value proposition
The value proposition is set of value which is not available through others. It is the set of
promise for its customers to fulfil their requirement and promise and value that to satisfy the
customers as YBDG provide long term and short term renting facilities to its customers so, it is
believed by the customers as how value is delivered , acquired and experienced . It gives major
importance to the ambience along with the food prepared with organic food. Also, it has to
provide rooms which satisfy the customers and there dereference to the customers .
Customers segmentation
23

This element is important element as it is known as the key for success . In these
customers can be segmented into various distinct groups as these segment are base on the
behaviour , needs and other traits . Also, it is bases og geographic , psycho graphic , behavioural
and demographic . The apartment would target the local of Malta and also provide many
solutions to satisfying their desires of the customers .
Channel
The value proposition of YBDG would be provided targeted customers segment through
loop of customers feedback and social media. As this apartment is highly cost effective and focus
on the quality and highly influence customers on several websites.
Further, the YBDG will promote its services by using various platforms of the social
media. It would help the business in promoting its accommodation services to the large number
of customers. The company will also channelise its business by using distinctive media channels.
Furthermore, the company will use various magazines based on popular accommodation service
brands as the most effective channel as a promotional strategy as it would result in attracting the
highest amount of potential customers towards it.
Customer relationship
This factor of the business model concerns with the development of healthy relationship
with the customers. Effectiveness in this element leads in enhancement of the customer retention
power of the company along with increase in its boosting up of its sales and profitability as well.
As the customers are the key elements of a business, the customer relationship factor helps in
attracting and retaining them with the company and sustaining them with the business as well.
Close relationship with the customers can be gained through keeping in touch with them
via messages, social media channels, mails, etc (Lanya and et.al., 2017). it will help the YBDG
in providing better customer satisfaction. Further, with the help positive response of the
customers, the business would also be able to earn the maximum customer attraction.
Further, the YBDG has also planed to share all the feedbacks with the employees. It will
lead in providing actual review of their performance. It would result in providing self motivation
to them and enhancing their performance as well.
Revenue stream
The major source of revenue of YBDG is providing short term as well as long term
letting facilities to the customers in Malta. The company makes houses and apartments available
24

to the customers as per their needs for long term and short term basis. The revenue will also be
generate with the help of other sources which can be adopted by the accommodation to enhance
the experience of the customer by proving them other services with the accommodation . It
Key resources
Being an accommodation service provider business, the company have some main
resources with the help of which it can run its business operations smoothly. Financial resources,
human resources, furnitures, electronic equipments, are some key resources of the YBDG.
In the category of financial resources, the company maintains an effective accounting
software for the purpose of maintaining record of each business activities. Further, adoption of
an appropriate software can help in maintaining the proper records of each transaction,
elimination of errors, saving the time of accountant for maintaining the financial records,
enhancing the effectiveness of the business, etc.
Further, the company provides various additional facilities like to those customers that
takes the accommodation services from the business for long term. The company provides
furnitures to them along with the house or apartments. Further, the company also provides some
electronic equipments like television, fridge. AC etc. etc. additionally with the rental house. In
this regard, these are also considered as the key resources of the YBDG.
Human resources are one of the main resource of each business. The company has
appointed various employees like, accountants, managers, cleaning staff, etc. in the business. All
of them helps the company in smooth functioning of the business.
Furthermore, the business also uses various websites, social media platforms, mails as a
key resource of the business. YBDG uses these resources for the purpose of advertising its
business and maintaining relationship with the customers.
In this order, the company has categorised various resources as a key resource of the
business, they are required by the business in maintaining smooth running of the firm.
Cost structure
The cost structure of the business has been designed in an effective way as to involve cost
effectiveness in the company. The major part of cost structure is similar to the other
accommodation businesses of Malta. The section of location where most of the tourists love to
visit, the cost of business flooring is high. Further, as per the cost plan report of the company, the
business has higher amount of fixed cost. The reason behind it is the newly establishment of the
25

business. Further, the YBDG's semi variable cost has been predicted to be approx 40 - 50% of
the total operating expenses of the company.
BUSINESS PLAN
Business plan refers to a report that includes prediction of various activities of the
business. The business plan also provides the way of performing any business activity. For the
purpose of preparing a business plan, a company needs to make various reseaches like marklet
research, competitive research, analysis and evaluation of needs and demand of the customers,
etc. with the help of these research and analysis, the YBDG can prepare the most effective
business plan.
Accommodation service business in Malta
In Malta the cost of houses and apartments is very high. Due to this higher amount of
cost, the most of the population can not buy a new house for themselves. Therefore, scope of
accommodation service businesses is highest in the Malta. Further, due to the higher amount of
rental houses and apartments, the profit margin of this industry is also high. But due to the
existence of a large number of accommodation service businesses in Malta, the industry also
contains a huge amount of competitor. Therefore the major challenge of the YBDG is to develop
appropriate strategies for the business.
Moreover, the higher amount of competition has also enhanced the threat of customer
diversification for the business. In this order, the business also have to develop strong strategies
and policies for the purpose providing the best quality services to the customers.
Project planning and development stages
Activity January February March April May June
Market research
Finding
appropriate
location
Arrangement of
financial
resources
Applying and
26

processing of
the licence
Planning for
designing the
floor of business
July August September October November December
Land on rent
Interior design
Website
designing
Developing
Connectivity
with agents
recruitment
and employees
and provide
them training
Opening the
business
Structure of business along with its interior design
The YBDG will be located in the Malta. It is one of the largest visited location of tourists,
further, the cost of buying a house or an apartment is also higher. The plan for designing the
structure of the office of YBDG can be defined as the a set of concept of designing the floor of th
business. Development of the most attractive structure plan is very important for the company.
The ambiance of the business provides the first impression to the customers. In this regard, it can
also be considered as an element of customer attraction factor.
27

The interior of an accommodation service business creates a perception and image about
the quality of services that could be provided by the company. In this order, for the purpose of
creating a positive perceptive in the mind of customers, the interior design of the business needs
to be unique and attractive as well.
The YBDG has decided to develop a separate reception area where the customers can ask
questions or gain any other informations relating to the services to be provided to them by the
business. The design of reception area has been develop in such a way so that it could retain the
eyes of customers.
28

Further, The company has decided to develop a comfort sitting arrangement for the
customers. For this purpose, comfortable sofa set has been decided to put in the office and
reception area. Further, it has been decided to put several cameras in the floor it would help the
company in maintaining security of the business, staff and its customers as well.
Marketing plan
Marketing plan can be considered as the most important part of the business plan of the
company. With the help of and effective business plan, the company can attract the maximum
amount of customers towards it. For this purpose, the YBDG has developed a strong marketing
plan for it. As per the plan, the company would promote its business on various social media
platforms.
Further, the company will also advertise its business activities in several famous
magazines where the articles of accommodation service businesses are being included.
Furthermore, the YBDG has also developed an idea as to put banners of the company in various
highly populated areas of the Malta for the purpose of attracting large number of customers
towards it.
Moreover, the company has also decided to advertise itself with the help of the latest
technology. The company will put the information about its own business on various trending
social media platforms.
In this order, the YBDG has developed an effective marketing plan with the help of
which it would be able to promote its business at large scale and would attract the larger number
of customers towards itself as well.
Collaborative marketing strategies
Collaborative strategies refers to a strategy in which the company decides to share its
various resources another businesses. With the help of this strategy, the company collaborates
with the another experienced business due to which it becomes able to get the opportunity to gain
the benefit of the experience of a well established business. In the present case, the YBDG
business has decided to share its business resources with some experienced businesses of the
Malta that are providing range of accommodation services to the customers since a long period
of time.
With the help of adoption of this strategy, the YBDG would be able to develop effective
business strategies and manage all the business operations of the business smoothly by sharing
29

their management experience. Further, this strategy of the company will also help the company
will be able to advertise its own business services with the name of well known brands. It will
result in attracting maximum amount of customers towards it.
Furthermore, for the purpose of attracting foreign tourists towards the YBDG, the
company has decided to collaborates with a well known global business. By advertising itself on
the name of a global business, it would be able to attract foreign customers as well.
Online marketing
The online marketing can considered as a part of business methodology, as it would help
the company in advertising itself, promoting its business worldwide, showing the quality of
services to the customers and attracting maximum amount of customers towards it as well.
Moreover, this adoption of the methodology can also help the company in advertising itself at
global level without incurring a huge cost (Lanya and et.al., 2017). In this regard, it can also help
the company in developing itself as a cost effective business organisation. The online marketing
will help the firm in attracting more customer towards the business which will assist in attracting
the wide range of customer through use of various social media sites to promote the services
such as Facebook and Instagram.
YBDG company, being a part of accommodation service provider company, it can put
the pictures of houses and apartments on various social media, as an example of the house that
would be rented to the customers. Further, the company an also provide a brief information about
the accommodation services like their price, information about of special offers for the customers
if any, discounting offers for each services, etc.
Furthermore, with the help of online marketing platform, the company can also provode
online services by developing its own website or collaborating with any well established online
service business. The company can put information about various services along with their
pictures. It would result in providing its customers a facility to review various houses and
apartment of and select the houses and apartments of their choice. It would help the company in
providing worldwide services to the customers without inuring any additional expenses.
Marketing team
The YBDG has prepared a budget as per which the company would provided services to
approx 60 customers in a day initially. Further, as per the budgetary reports the company will
30

also be developed as cost effective. The company has also set a structure of the company as
under:
Accountant 1 position
Online booking 2 positions
Receptionists 1 positions
Guards 2 positions
Cleaning workers 2 positions
Management staff 1 positions
IT technicians 1 positions
Customer care 2 positions.
The YBDG has decided to employ 12 employees for the purpose of operating various
business operations. The job description of each position is as under:
Accountant
Job Tittle:Accountant
General description
Accountant is a qualified person who keeps the preparation, bookkeeping, auditing, analysis of
accounts. They prepare and records for preparation of the financial accounts and statements
which help the company to ascertain financial position and financial strength.
They also track the flows of money which ensures the revenue generation by the company.
Duties and responsibilities
 Analysing all the revenue and expenses of the business
 conducting the financial investigations and auditing and maintaining the reports
 To prepare and maintain the profit and loss account to ascertain the net profit and loss.
31

 To analyse and compare the budget from estimated budget to ascertain the deviations
and finding measures to correct those deviations.
 To solve the accounting discrepancies.
 To compile all the financial information so that prompt and useful decisions can be taken
 for preparing the journal ledger accounts by documenting the business transactions
 To review the expenses, revenue, budget, payroll entries with invoices and other
documents of accounting. Overviewing the financial operations of the business to make the business run
effectively.
Knowledge and skills required
 loyalty
 honesty
 integrity
 Work experience of minimum 2 years as accountant
 communicative
 cooperative
 impersonal skills
 special skills of finance and accounting Knowledge of using MS excel and advanced Excel.
Job Tittle: Cleaner
General description
YBDG requires maintaining a clean and healthy environment to satisfy its guest by providing
clean and fresh linen and better quality services so that they can satisfy their needs and wants.
32

Cleaner is the person who cleans, stock and supply designated areas. It is required to maintain a
healthy and safe environment for the guest of the accommodation.
Duties and responsibilities
 To clean designated zones
 Performing the duties and responsibilities.
 To perform the different cleaning activities like dusting, sweeping, mopping, restroom
cleaning, washing, ceiling vents cleaning etc.
 Carrying the special cleansing tasks and projects.
 Performing routine inspections
 cleaning the areas where required
 documenting the inspections maintenance of the activities
Knowledge and skills required
 Working experience a s cleaner
 honesty towards the company
 loyal work
 cooperative skills
 special skills regrading the cleaning work
 operation with the guests
 performance oriented
 efficient
 good interpersonal skills
 capability of working in a team with unity
 Ability of maintaining and handling the heavy tools and equipments
33

 Integrity skills.
Job Tittle: Manager
Report to: Owner
General description
Manger is the person who is the part of the company whose activity is planning, organisation,
staffing, directing and controlling the business activities effectively and efficiently in such way
that all the resources of the organisation is utilised optimally. They manage the company and
business activities so that all the activities performed in the organisation work in given direction
and organisational goal can achieved.
YBDG hires manger to manage all the business activities and functions of all the department to
integrate their activities so that gaol of the company can be easily achieved without any chaos
and confusion.
Duties and responsibilities
 the responsibility of the manager is to observe the daily activities of all the departments
 Planning, organising. Staffing and controlling the action plans
 creating positive atmosphere in the company staff son that they work effectively and
efficiently
 encouraging staff for optimum utilisation of all the resources
 motivating staff
 handle the emergency problems faced by the company
 managing the guest requirements
 treat every guest and staff member fairly and with loyalty
 Giving and providing the feedback to training team on continuous basis.
34

 To maintain the records of the staff and their contribution in operations of the company.
 ,maintaining departmental activities
 negotiation with outside parties
 Creating and generating the friendly environment.
 To attain the queries of subordinates
 managing the issue of the company
 managing issue related to guests
 to assist the regular planning regarding particular project
 overseeing the delivery of quality services
 ordering for requirements of the guests and staffs
 promoting and marketing the company for attracting more and more customers
 Ensuring compliances in relation to licensing, health, safety, and hygiene.
 Managing the budgets.
 Arranging and implementing the meetings with outside parties in relation to negotiation
of supplying products To delegate the power and authority for fast decision making to eliminate the delays.
Knowledge and skills required
 Experience of minimum 2 years as a manger
 special management skills
 educational requirements specified to job description
 manger personality
 Cooperative behaviours
 Experience of managing the team, members.
35

Job title: online booking staff
Report to: Manager
General description
The online booking staff will have a responsibility to take the orders of customers,
provide them services as per their needs and book their services.
Duties and responsibilities
 To make contact with the customers using online resources.
 Listen the queries of customers and provide help them solving their queries.
 To provide satisfactory services to the customers.
 To make the informations available for the customers as to review the services of the
YBDG company.
 To send reservation and confirmation mails to the customers.
Knowledge and required skills
 Being capable of using online resources easily.
 Good communication skills.
 Having experience of providing services to the customers.
 Honesty.
 Having efficient interpersonal skills.
Job title: Receptionist
report to: managers
General description
The receptionist would have to attend the customers delightly and handle each query of
them patience.
Duties and responsibilities
 To attend the customers
 To welcome each customer.
36

 To listen each query of customers.
 To communicate with each customers.
 To provide all the relevant informations to the customers.
Knowledge and skills
 Good communication skills.
 Effective personality
 Skill to resolve the queries of customers.
 Patience.
 Effective interpersonal skills
Job title: Guard
report to: general manager
General description
The guard has been appointed as to provide safeguard to the customers and employees
as well. The guard will be responsible to maintain the safety within the premises.
Duties and responsibilities
 To guard the whole area of the YBDG company.
 To maintain the safety within the areas.
 To inform to the general manager in case of detecting any unsafe element within the
area.
 To safeguard the vehicles of the customers and the employees as well.
Knowledge and skills
 The guard must be fit.
 Have trained as to safeguard the whole area.
 Honesty and integrity
Job title : Customer care provider
Report to : Manager
General description : It is the person that solve customer queries and respond ton their
37

problems. It work is to listen to the customer and enhance their experience and provide them
services as per the requirement and demands to meet their needs. The YBDG customer care
provider will listen to the customer complaints and take feedback and will provide them
solution.
Duties and responsibilities:
 To listen to customer queries.
 To take feedback
 Attend the calls
 To solve the problems of guest
 Provide them best experience during their stay at accommodation
 To communicate with customer regarding their requirement such as short term or long
term let accommodation.
Knowledge and skills required :
 Must have good communication skills.
 Have patience to handle the customers
 Have influencing skills.
 One year experience in the same industry.
 Knowledge of customer requirement
 Honesty and integrity
 Must have good interpersonal skills.
Job title: IT technician
report to: general manager
General description:
The cleaning staff of the YBDG company will be manage all the computers and other
electronic equipments of the country.
Duties and responsibilities
 To maintain all the equipments ready to be used.
 To repair the computers and other equipments whenever any problem arises.
38

 To set the systems in the company as per the appropriateness and need of the company.
 To maintain the proper network system within the organisation.
 To listen the problems of each workers related to the problem in their systems and repair
theme accordingly.
 To manage the proper working of each electronic equipments within the organisation.
Knowledge and skills required
 Must have certificate of of associate degree required and preferred bachelor degree.
 Microsoft , certified IT specialist
 It must required ton have knowledge of computer science, information science,
mathematics etc.
 customer service, communication and organisational service skills.
 It must work with honesty and integrity.
 Must have experience in the same field of at least 2 years.
Risk management
It refers to forecasting various business solutions and detecting various risks that can be
arrived due to those situation. Further the risk management process also includes development of
effective strategies, plans and policies as per which the company will be able to eliminate the
risk and uncertainties.
For the purpose of risk management, the managers can adopt and use various
methodologies with the help of which they could detect the future risks effectively and develop
strategies as well.
As per the risk analysis of the YBDG, the following risks were detected by the manager:
 raising funds for the businesses
 Failure in development connection with the agents.
 Maintenance of availability of the sufficient number of house and appartments to be
rented.
 Delay in providing services.
 Inappropriate market research
 safety to the employees and customers.
 Licence risk
39

 natural calamities
Raising funds for the business: It is the primary risk of the YBDG company being a
start-up company. Due to lack of trust of the population and new establishment of the business,
raising funds from the general public or even from various financial institutions including banks
could be a major challenge for the company. Further, due to higher amount of insecurity the risk
of not being able to raise fund is at higher level.
Failure in development connection with the agents: Further, as the company wants to
provide house and apartments on rent to the customers, it would need to develop strong
connections with various agents. Due to not being a well known brand, the company may fail to
develop strong connections with the agents. Further, due to this failure the company may fail to
provide effective services to the customers.
Maintenance of availability of the sufficient number of house and apartments to be
rented: Further, it also a huge risk of failure in maintenance of sufficient amount of house and
apartments as to satisfy the needs to demand of the customers. This may lead in losing the
customers and reduction in the brand image of the YBDG as well.
Delay in providing services: It can also be considered as the major risk of the company.
As, is the company fails to provide appropriate services to its customers on time, the company
would fail to retain the customers with the company. Further, it would also result in losing the
loyal customers.
Inappropriate market research: Inappropriate market research may result in
development of inappropriate plans, procedures and strategies for the business. Due to it the
company may suffer a huge loss from the market.
safety to the employees and customers: providing safety to the customers and
employees is a major task for the company. It may lead in providing mental satisfaction to both
employees and customers which is important for the purpose of efficiently develop and raise the
positioning of business in the market.
Licence risk: The process of getting licence is the government process. In this regard, it
contains a huge amount of risk of having delay in the getting the licence (Putriya and et.al.,
2019). Further, this delay may result in delay in opening the business which may affect the
overall business plan. If there is any delay in acquiring the license it will affect in operating the
business activities on time which will leads to delay in conducting the business activities.
40

Natural calamities: the natural calamity is the major risk of each business. Each
company needs to develop plan as to enhance the ability of customers to prevent from the natural
calamities.
Operating process
Security guard To maintain security system within the floor, open the door for the
employees and customers and greet them as well.
Receptionists Welcoming the customers and greet them with a smile, listen their
queries and guide them accordingly as to contact with appropriate
worker of the company.
Customer attendant
staff
Contacts with the customers, handle the queries of the customers, take
all the relevant information of them as to help them in providing the
Best services to them. They transfers all the informations to the sales
associate who further attends the customers.
Sales associate The sales associate will help the customers in finding the appropriate
house, rooms and apartments in the Malta. The associate will analyse all
the informations as to evaluate the choice of customers and provide
them help in finding the best suitable house and apartment which could
suit their pocket have located at the location of their own choice.
Porters Wish them a good day with a delightful smile and say the customers to
visit again into the company.
Customer care staff Stays in contact with the customers by using the online resources of the
company. They attends the phone calls of the customers and analyses
their mails as well. They evaluates the grievances of the customers and
helps them by providing them the most appropriate solutions.
FINANCIAL PLAN
Set up capital
41

Set -up capital
description price quantity Total ( € )
Developing online website for YBDG
accommodation 300
Development of decor 200
furniture and fixtures 100
License fees 50
supplier commission 1200
salary to staff members 1500
Computer for billing and record keeping 160
Beds 15 10 150
cooking equipments 10 5 50
refrigerator 15 6 90
Air- conditioner 50 6 300
wash-room 10 10 100
wardrobe 5 10 50
cleaning appliances 50
Bed sheet 30
Towel 20
Rent 1200
advertisement 150
Total fixed cost 5700
operating capital 5000
hire purchase (6months) 3250
total budgeted capital 8250
Projected Cash flow for 1st year
Projected cash flow for 1 year
particular Initial
investme
Jan feb Mar
ch
Apri
l
May June july Aug sept Oct Nov Dec
42

nt
Revenue from
short term let
Total number of
guests
1000
.00
1100
.00
1210
.00
1331
.00
1464
.10
1610
.51
1771
.56
1948
.72
2143
.59
2357
.95
2593
.74
2853
.12
Average selling
price 4.10 4.10 4.10 4.10 4.10 4.10 4.10 4.10 4.10 4.10 4.10 4.10
Total revenue
from short term let
4100
.00
4510
.00
4961
.00
5457
.10
6002
.81
6603
.09
7263
.40
7989
.74
8788
.71
9667
.59
1063
4.34
1169
7.78
Revenue from
long term let
Total number of
guest
2000
.00
2200
.00
2420
.00
2662
.00
2928
.20
3221
.02
3543
.12
3897
.43
4287
.18
4715
.90
5187
.48
5706
.23
Average selling
price
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
10.5
0
Total revenue
through long term
let
2100
0.00
2310
0.00
2541
0.00
2795
1.00
3074
6.10
3382
0.71
3720
2.78
4092
3.06
4501
5.37
4951
6.90
5446
8.59
5991
5.45
Revenue from
other services
1500
.00
1650
.00
1815
.00
1996
.50
2196
.15
2415
.77
2657
.34
2923
.08
3215
.38
3536
.92
3890
.61
4279
.68
Operating
expenses
Developing online
website for YBDG
accommodation 300.00
315.
00
330.
75
347.
29
364.
65
382.
88
402.
03
422.
13
443.
24
465.
40
488.
67
513.
10
538.
76
Development of
decor 200.00
220.
00
242.
00
266.
20
292.
82
322.
10
354.
31
389.
74
428.
72
471.
59
518.
75
570.
62
627.
69
furniture and
fixtures 100.00
115.
00
132.
25
152.
09
174.
90
201.
14
231.
31
266.
00
305.
90
351.
79
404.
56
465.
24
535.
03
License fees 50.00 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0
43

0 0 0 0 0 0 0 0 0 0 0 0
supplier
commission 1200.00
1200
.00
1100
.00
1500
.00
1250
.00
1700
.00
1250
.00
1750
.00
650.
00
1650
.00
1250
.00
1360
.00
1500
.00
salary to staff
members 1500.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
Computer for
billing and record
keeping 160.00
168.
00
176.
40
185.
22
194.
48
204.
21
214.
42
225.
14
236.
39
248.
21
260.
62
273.
65
287.
34
Beds 150.00
157.
50
165.
38
173.
64
182.
33
191.
44
201.
01
211.
07
221.
62
232.
70
244.
33
256.
55
269.
38
cooking
equipments 50.00
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
refrigerator 90.00
91.8
0
93.6
4
95.5
1
97.4
2
99.3
7
101.
35
103.
38
105.
45
107.
56
109.
71
111.
90
114.
14
Air- conditioner 300.00
330.
00
363.
00
399.
30
439.
23
483.
15
531.
47
584.
62
643.
08
707.
38
778.
12
855.
94
941.
53
wash room 100.00
150.
00
320.
00
250.
00
120.
00
wardrobe 50.00
52.5
0
55.1
3
57.8
8
60.7
8
63.8
1
67.0
0
70.3
6
73.8
7
77.5
7
81.4
4
85.5
2
89.7
9
advertisement 150.00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
cleaning
appliances 50.00
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
Bed sheet 30.00
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
Towel 20.00
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
Rent 1200.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
44

Total expenses
( cash Outflow ) 5700.00
5699
.80
5708
.54
6227
.13
6256
.60
6698
.10
6402
.90
7392
.43
6158
.27
7362
.20
7436
.21
7542
.53
8073
.65
5700.00
2090
0.20
2355
1.46
2595
8.87
2914
8.00
3224
6.96
3643
6.66
3973
1.09
4567
7.61
4965
7.27
5528
5.20
6145
1.02
6781
9.26
Opening capital 5000.00
Investment 8250.00
hire purchase 3250.00
Opening cash
balance 16500.00
1815
0.00
1996
5.00
2196
1.50
2415
7.65
2657
3.42
2923
0.76
3215
3.83
3536
9.22
3890
6.14
4279
6.75
4707
6.43
5178
4.07
closing cash
balance 18150.00
1996
5.00
2196
1.50
2415
7.65
2657
3.42
2923
0.76
3215
3.83
3536
9.22
3890
6.14
4279
6.75
4707
6.43
5178
4.07
5696
2.48
Projected profit and loss statement profit
Projected profit and loss statement for YBDG
accommodation for 1 year
particulars
Initial
invest
ment Jan feb
marc
h May June July Aug Sept Oct Nov dec
Revenue through
Short term let
4100
.00
4510
.00
4961
.00
5457
.10
6002
.81
6603
.10
7263
.40
7989
.70
8788
.71
9667
.59
1063
4.34
1169
7.80
Revenue through
long term let
2100
0.00
2310
0.00
2541
0.00
2795
1.00
3074
6.10
3382
0.71
3720
2.78
4092
3.06
4501
5.37
4951
6.90
5446
8.59
5991
5.45
Revenue from
other sources
1500
.00
1650
.00
1815
.00
1996
.50
2196
.15
2415
.77
2657
.34
2923
.08
3215
.38
3536
.92
3890
.61
4279
.68
Total revenue
2660
0.00
2926
0.00
3218
6.00
3540
4.60
3894
5.06
4283
9.58
4712
3.52
5183
5.83
5701
9.46
6272
1.41
6899
3.55
7589
2.93
45

Less : cost of
revenue
1200
.00
1260
.00
1323
.00
1389
.15
1458
.61
1531
.54
1608
.11
1688
.52
1772
.95
1861
.59
1954
.67
2052
.41
Gross profit
2540
0.00
2800
0.00
3086
3.00
3401
5.45
3748
6.45
4130
8.04
4551
5.41
5014
7.31
5524
6.51
6085
9.82
6703
8.87
7384
0.52
Gross profit margin
95.4
9
95.6
9
95.8
9
96.0
8
96.2
5
96.4
2
96.5
9
96.7
4
96.8
9
97.0
3
97.1
7
97.3
0
Operating expenses
Developing online
website for YBDG
accommodation 300
315.
00
330.
75
347.
29
364.
65
382.
88
402.
03
422.
13
443.
24
465.
40
488.
67
513.
10
538.
76
Development of
decor 200
220.
00
242.
00
266.
20
292.
82
322.
10
354.
31
389.
74
428.
72
471.
59
518.
75
570.
62
627.
69
furniture and
fixtures 100
115.
00
132.
25
152.
09
174.
90
201.
14
231.
31
266.
00
305.
90
351.
79
404.
56
465.
24
535.
03
License fees 50
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
supplier commission 1200
1200
.00
1100
.00
1500
.00
1250
.00
1700
.00
1250
.00
1750
.00
650.
00
1650
.00
1250
.00
1360
.00
1500
.00
salary to staff
members 1500
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
1500
.00
Computer for billing
and record keeping 160
168.
00
176.
40
185.
22
194.
48
204.
21
214.
42
225.
14
236.
39
248.
21
260.
62
273.
65
287.
34
Beds 150
157.
50
165.
38
173.
64
182.
33
191.
44
201.
01
211.
07
221.
62
232.
70
244.
33
256.
55
269.
38
cooking equipments 50
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
refrigerator 90
91.8
0
93.6
4
95.5
1
97.4
2
99.3
7
101.
35
103.
38
105.
45
107.
56
109.
71
111.
90
114.
14
Air- conditioner 300
330.
00
363.
00
399.
30
439.
23
483.
15
531.
47
584.
62
643.
08
707.
38
778.
12
855.
94
941.
53
wash room 100 150. 320. 250. 120.
46

00 00 00 00
wardrobe 50
52.5
0
55.1
3
57.8
8
60.7
8
63.8
1
67.0
0
70.3
6
73.8
7
77.5
7
81.4
4
85.5
2
89.7
9
advertisement 150
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
150.
00
cleaning appliances 50
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
50.0
0
Bed sheet 30
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
30.0
0
Towel 20
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
20.0
0
Rent 1200
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
1200
.00
Total operating
expense 5700
5699
.80
5708
.54
6227
.13
6256
.60
6698
.10
6402
.90
7392
.43
6158
.27
7362
.20
7436
.21
7542
.53
8073
.65
Operating profit
1970
0.20
2229
1.46
2463
5.87
2775
8.85
3078
8.35
3490
5.13
3812
2.98
4398
9.05
4788
4.32
5342
3.61
5949
6.35
6576
6.87
operating margin
74.0
6
76.1
8
76.5
4
78.4
0
79.0
6
81.4
8
80.9
0
84.8
6
83.9
8
85.1
8
86.2
3
86.6
6
Less : corporate tax 1710
1709
.94
1712
.56
1868
.14
1876
.98
2009
.43
1920
.87
2217
.73
1847
.48
2208
.66
2230
.86
2262
.76
2422
.09
Net profit 3990
3989
.86
3995
.98
4358
.99
4379
.62
4688
.67
4482
.03
5174
.70
4310
.79
5153
.54
5205
.34
5279
.77
5651
.55
Net profit margin
15.0
0
13.6
6
13.5
4
12.3
7
12.0
4
10.4
6
10.9
8 8.32 9.04 8.30 7.65 7.45
Critical success factor
Critical success factor help the management in achieving their goals and objectives. This
analysis is performed by organisation in which the data is analysed that are related to the
business transactions. In this the measurement are based on operating expenses, net income and
47

total revenue that are incurred by business during the financial year. This analysis is mainly
done by managers and owners to determine the success factor of the business. It assist in
developing the business strategies which help the organisation in their growth and success.
Through the help of analysing the factor the business is able to evaluate the areas which require
improvement. It is a process that include issues that are important for current operations of the
organisation and for achieving the future success.
In relation to the YBDG accommodation the critical success factor will assist in
developing their business strategies which will help in achieving the goals and objectives of the
firm effectively and efficiently (Putriya and et.al., 2019). The critical success factor might sound
complex but it is really complex in analysing the areas which require improvement. It help the
firm in achieving their long term objectives in the effective and efficient manner. The critical
success factor of YBDG accommodation is that it provide the guest with the option of the long
term let option with the short term let option which will help in attracting more customer towards
the business and assist in achieving the objectives of the firm. Another success factor of this
business is the affordable prices which will be charged by YBDG accommodation to provide the
accommodation facilities to foreign workers and the nationalise of Malta. With the help of
porter five forces Model , It is analysed that in the accommodation industry their is tough
competition provided by the competitors.
Moreover, the YBDG accommodation will provide the guest with offers and discounts on
the regular interaction with the business. It is important that the staff members of the
organisation are provided with significant importance because they are the people that work hard
and provide their effective services to the guest which leads to success of the business. The
customer service of the YBDG accommodation is effective and they provide the best experience
to the guest while their stay in the accommodation. Marketing strategy adopted by YBDG
accommodation is effective and will help the firm in promoting the products and services with
the help of social media sites such as Facebook, Instagram etc. The YBDG will provide the
customers with various facilities and the basic amenities which are required for enhancing the
experience of the customers. The success factor of the firm help in achieving the business goals
and objectives effectively and efficiently.
48

49

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50