Business Entrepreneur and Innovation - Desklib

Running head: BUSINESS ENTREPRENEUR AND INNOVATION
Business Entrepreneur and innovation
Name
Institution

BUSINESS ENTREPRENEUR AND INNOVATION 2
Creative Journal Entry 1
1) Describe your approach to creative thinking and problem solving.
I believe that creative thinking is important in improving products and services as well
as solving problems facing my operations. I always rely on a Creative problem solving (CPS)
learner’s model which comprises of Clarify, Ideate, Develop and Implement. Clarification
comprises of exploring the problem, gathering data on the problem, and formulating
questions. The next step is to ideate through creative brainstorming. Developing refers to
formulating solutions, evaluating each proposed solution and determining the best solution
based on strengths. The last step is to implement the best solution. The implementation can
only succeed when supported by appropriate resources and action plan (Piperopoulos, 2016).
2) What factors act as barriers and triggers to your creative thinking process?
I love finding creative solutions to problems. I find the urge to solve problems because
I am afraid of being rejected and failing. I am a person who loves to be desired by helping
other solve the problems facing them. These obstacles frequently affect my ability to think
clearly or develop clear goals for a problem. My resolution has always to write down a plan
which helps in generating creative skills and ideas (Osterwalder, 2010).
3) Select a problem that interests (or bothers) you or the group with which you work:
As a group, we have realized that our operating costs are huge and contribute to a reducing
gross margin per month. The group established that high operating costs might be caused by an
increased number of employees, reduced revenue-generating activities, high innovation
expenses and lack of collaboration between departments which hindered the flow of
information. Some of the proposed solutions included reducing the number of employees by
10%, spreading the innovation expenses in the next five fiscal years, and improving