Business Environment

Business Environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1...........................................................................................................................................1
1.2...........................................................................................................................................2
1.3...........................................................................................................................................3
TASK 2............................................................................................................................................4
2.1...........................................................................................................................................4
2.2...........................................................................................................................................5
2.3...........................................................................................................................................5
TASK 3 ...........................................................................................................................................6
3.1...........................................................................................................................................6
3.2...........................................................................................................................................7
3.3 .........................................................................................................................................7
TASK 4............................................................................................................................................8
4.1 ..........................................................................................................................................8
4.2...........................................................................................................................................9
4.3.........................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A structured and well formatted combination of all significant factors i.e. internal and
external constitutes the business environment. These components closely influence the
surroundings of an enterprise. Besides this, these inside and outside factors affect and influence
the structure of the entity the most and also play a vital role in the operational activities of the
corporation (Morrison, .2011). The present report is based on Iceland Supermarket (IS) which is
a pledged retailer and committed to the consumers to provide safe and healthy food. Good food
substance is always the main motive of the quintessence. The further analysis is conducted to
examine the significance of the purpose of the company. . Further, it will also shed light on the
role of an entity in its marketing segment and also focuses on the significance of international
factors which configure the national business activities.
TASK 1
1.1
There are different types of enterprise which operate and exist in the nation. The varied
range of trade units that operates within countries are detailed below: Sole Proprietorship – These kinds of business are carried on the basis of individual
capacity.. It is owned and controlled by the single owner who takes whole responsibility
of managing collective operations.

 Partnership – It is a venture unit that is owned and controlled by two or more partners.
The partners manage the operational activities and share all the profits and losses
(Keillor, 2013). Public listed company – The established unit is managed by the top management and
owned by the venture capitalists. It is listed as a company whose real owners are equity
holders. A company whose securities are traded in the stock exchange and these shares
can be bought and sold by anyone in the public company. Objective of this is profit
maximisation and wealth of society. Government – It improves quality and cost effectiveness of public services, increases
wealth of economy and maintains a macroeconomic framework with low inflation.
Iceland Supermarket (IS) – It is a private retail entity and it provides all types of food
services to the consumers is a retail firm which provides various products to the general public.
The aim of it IS is to deliver prominent services to the clients so that they do not switch to other
brand.
KFC – The main purpose of KFC is to deliver quality and different variety of chicken to
the consumers so that they can enjoy fast food. It was one of the first fast food chains to expand
internationally (Guay, 2014).
Transport for London – It is a statuary corporation and a local government body
responsible for most aspects of the transport system. Its role is to implement the transport
strategy and also to manage transport services across London.
Cancer Research – It works as a charitable organisation. The main purpose of this is to
treat patients suffering from different issues. It raises money through donation, events, retail and
corporate, partnership and community fund raising.
1.2
IS has been managing all the trade practices in an effective manner with the support of all
the venture capitalists. The major investors of IS are its customers, employees, owners, suppliers
and shareholders. All the objectives of equity owners need to be fulfilled in such a way so that
they can contribute in the resources of the enterprise. The organisation is delivering proper
assistance to the consumers and all results in the favour of customer satisfaction. Along with this,
IS also makes sure that consumers are not cheated from any ground and fair indulgence are
provided to them (Sinay, 2014).