Business Environment Assignment | Report Of Iceland Supermarket
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Added on 2020-01-28
Business Environment Assignment | Report Of Iceland Supermarket
Added on 2020-01-28
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BUSINESS ENVIRONMET
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1................................................................................................................................................31.2................................................................................................................................................41.3................................................................................................................................................5TASK 2............................................................................................................................................62.1................................................................................................................................................62.2................................................................................................................................................72.3................................................................................................................................................7TASK 3............................................................................................................................................83.1................................................................................................................................................83.2................................................................................................................................................93.3..............................................................................................................................................10TASK 4..........................................................................................................................................114.1..............................................................................................................................................114.2..............................................................................................................................................114.3..............................................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTION Business environment includes various factors which affect the operations and workingof the organization. There are various aspects which impact the policies and the strategies madeby the organization. Besides this, the major factor which is considered by the organizations is therules and regulatory policies which are made by the government (Business and environment,2013). This report is made on the Iceland supermarket which is a retail store and sells frozenproducts to the customers. Further, it is known for the strategies and tactics which are formulatedby them to attract public and create competitive advantage among its competitors. The reportwill focus on the internal and external factor which will affect the activities of the firm. Further,it emphasizes on fiscal and monetary policy which highly impact on the expansion decision ofthe company. Besides this, it stress on the importance of the international trade which isbeneficial for the Iceland supermarket in expanding its target customers. Lastly, emphasizes isprovided on the global factors and the policies of European Union which affect the performanceof the company. TASK 11.1There are different types of organization working in UK with diverse motives andobjective. Before serving the customer in the market, first the company decides the aim whichthey want to accomplish. Basically, different types of firms can be categorized in four areaswhich are as follows:Iceland supermarket- It is a private organization working in a retailing sector. Theorganization serves its customer with frozen food and also provides ready meals. Themain aim of the business is to expand its market and earn huge profit as it is operating itsbusiness highly competitive market (Dickinson, 2013). Besides this, another aim of theIceland supermarket is to restricting their plans and strategies from the competitors. Thiswill help in raising more revenue and attaining competitive advantage. KFC- It is basically the subsidy and its aim and objectives are different from otherorganizations. It is the fast food chain and is operating in many countries. The main aim1
of the KFC is to increase its customer market and expand its services in different parts ofthe country. It is the subsidy of Yum Brand so its major aim is to capture the large marketshare (Freeman, 2010). Transport of London- It is the government body whose main aim is to provide transportfacility to the citizens of the UK. All its functions are regulated by the government sotheir main objective is to render convenience to the public. So they do not face difficultyin travelling. Besides this, the services regarding transport are provided by subsidy aswell as private organization. The major aim is welfare of the public. Cancer research- It is different from all the organization working in the industry. It isconsidered under the non-profit organization. They are not majorly concerned about theprofit. In case of the cancer research, its motive is to treat the patients who are sufferingfrom cancer. Further, they are always trying to evaluate different ways through which theperson can overcome cancer (Cancer Research, 2016). 1.2There are different stakeholders of the company and their purposes are also diverse. Tosuccessfully operate the business in the market, it is important for the Iceland supermarket tofulfill the needs of them. Stakeholders have significant role in the company for making itprofitable. The stakeholders are as follows-Customers- They are one of the significant shareholders for the Iceland supermarket. Thecompany is providing frozen foods which are the recent demand of the public. Further,this retail chain provides prepared foods which are need of the hour. So this way it ismeeting objectives of the customers (Yu and Ramanathan, 2012). The objectives of theusers are to get quality products from the organization. So for this, all the products aretested before serving the customers. Employees- Without them, Iceland supermarket cannot serve its customers. The basicobjectives of the employees are to get salary on time. Besides this, they require goodworking conditions and proper facility to serve their customers. As it is the supermarket,the company provides proper atmosphere which helps them to work effectively in theorganization (Chen and Mohamed, 2008). Further, all the employee acts and regulationsare followed by the Iceland supermarket for protecting the interest of employees. 2
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